article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 103
article thumbnail

What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? Read the entire report here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107
article thumbnail

The First 5 Steps To Improving Your Digital Content

The Realtime Report

For example, this article is providing step-by-step instructions on how to create a good foundation for great digital content. There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Works For Mobile Devices.

Content 121
article thumbnail

Where Content Goes To Die

Twist Image

From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. On a global basis, for example, they spend 7 hours a week watching films and movies, compared to 5.6 The global average for DVR storage wastage is 36%. enewsletter.

Nielsen 111
article thumbnail

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

article thumbnail

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Adorbs,” and, “Totally Hottie McHotterson,” for example.