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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Facebook Lead Ads and Organic Distribution

Jon Loomer

Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. As you can see in the screengrab above, Facebook limits the audience of your lead ad form to “restricted” by default. Lead Ads Distribution.

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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

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What vertical networks mean for the future of social media

Sprout Social

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Strava is an exercise tracker that doubles as a niche social media network for running and cycling enthusiasts. We’ve seen social trending this way for the past few years. it’s a new year.

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How this influencer created a safe space for young women through her small business

Buffer Social

Specifically, Ambar had used a fitness app that, along with providing users with exercises and workouts, also included a communal aspect where girls could connect and support each other. But before the idea for the group came together, Ambar was already known by hundreds of thousands of followers. It is a friendly, safe space.”

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands. That person being white and woman-identifying. Getting them in the door is only the first step.”

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Managing your mental health while working in social media

Sprout Social

Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter. save me, cognitive dissonance [link].