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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

Groups 184
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Two Ways to Promote Facebook Groups

Jon Loomer

There are two ways to run ads to promote Facebook groups. In both cases, the objective is Engagement. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group.

Groups 147
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Run Ads for Facebook Groups

Jon Loomer

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Select the Engagement objective. Select “Facebook Group” under Conversion Location. Here are the steps… 1. Will this be worthwhile?

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Facebook Expands Engagement Alerts for Groups, Adds New Alert Options

Social Media Today

Facebook has expanded access to its engagement alerts for groups, providing more ways for admins to stay on top of group engagement.

Groups 218
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Facebook Tests New 'Community Awards' to Encourage Engagement in Groups

Social Media Today

Facebook's looking to encourage more positive group interactions, while also modeling ideal engagement behavior.

Groups 194
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Facebook Adds New Groups Engagement Options, Including New Side Bar Access to Latest Group Updates

Social Media Today

Facebook's putting a new focus on groups as it seeks to re-ignite in-app engagement.

Groups 148
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#319: Facebook Group Engagement: Strategies You Need To Know

Amy Porterfield

Facebook groups, you gotta love them. Especially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook. This means, if you don’t have a Facebook group, you could be missing […].

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