2013

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve.

Two Professional Association Partners Launch New Sites

Aggregage

The Association of Management Consulting Firms (“AMCF”) and the Association of Information Technology Professionals – Los Angeles (“AITPLA”) have both recently launched sites using the Aggregage technology platform.

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Trending Sources

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Butchering The Google Chrome CPU Hog

SocMed Sean

This one is going in the tech category, but since so many of manage our social media channels via a browser like Chrome, I’m going to post a solve that might help others out there. Recently, one of my computers has been behaving badly.

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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

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37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Doing so makes your page significantly more appealing to your audience and improves user experience.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

For Global Success: 9 Reasons Why Localization Is Key [Infographic]

Mindjumpers

When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation.

4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison.

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[Cool Infographic Friday] A Who’s Who of the Minions

SocialFish

My brain is still on vacation and I wish I had some minions to do all my work for me. Sadly, these will have to do. A Who’s Who of the minions infographic. Potluck

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[INFOGRAPHIC] Social Media Explained Through Coffee

SocMed Sean

For today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The True Story Of The Ugly Christmas Sweater Guy

Jason Yormark

For the past 6 years, every time the holidays rolls around, a new tradition has come upon me; an outpouring of emails and Facebook messages asking me if I know that my picture comes up on Google for ugly Christmas sweater. Or that my picture was used on a flyer for an Ugly Christmas Sweater party.

Teens Prefer Tumblr Over Facebook

The Realtime Report

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan.

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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

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No More Apologies

Waxing UnLyrical

A story has been making the rounds this week, and which I finally read a couple of days ago.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Has Social Media Made It Impossible To Live In The Moment?

Firebelly

How do we find a balance between the desire to share and the need to unplug? A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.”

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic.

Larger Pictures in Facebook Page Link Posts

Mindjumpers

So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.

Social Media Crisis Management -Infographic

Janet Fouts

Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always.

How to Improve Your Facebook Page SEO

SocialFish

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.

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[Solved] Posting Photos To Instagram From Your Desktop

SocMed Sean

Well…it’s happened again. I’ve stumbled across another one of those social media tasks that should be soooo simple, yet isn’t.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

100% of U.S. Senators, 90% of Reps Are On Twitter

The Realtime Report

On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. When Congress convened back in 2011, only 44% of the Senate and 35% of the House were actively using Twitter.