Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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Instagram’s Testing Full-Length Reels Replays Within Stories

Social Media Today

This could get more people viewing more Reels content.

Content 211
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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting.

Eventful 176
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Instagram Business Account vs Creator Account

Jenn's Trends

One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.

Instagram 158
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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Tools 135
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

Social Media Today

A new option to spark even more discussion on LinkedIn - and introduce relevant connections.

LinkedIn 210
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Canva Launches ‘Magic’ AI Tools For Its Design Software’s 125 Million Users

Forbes Social Media

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Startup 134

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.

Buy 113
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Snap Launches AR Enterprise Services Platform to Power Third-Party AR Experiences

Social Media Today

The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.

Platform 191
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What Are The Benefits of Audience Research and Analysis?

The Realtime Report

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. Not only will it save valuable time and money when it comes to marketing a product or service, it will ensure that your sales strategy reaches the right people, and your product is a success.

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Do we have a disconnect? Ann Latham on Mindful Social

Janet Fouts

How are we communicating what we need to others? Can we have a conversation, give feedback or direction and feel we’ve represented our best selves? What happens when we don’t and things start to go awry? Maybe we aren’t connecting as best we could. My guest on this week’s Mindful Social podcast is Ann Latham. She’s the author of several books on clarifying our thoughts and how we communicate them to others, improving our relationships at home and at work.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Project management at Sprout Social: Growing always, in all ways

Sprout Social

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.

Project 102
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Elon Musk Says Priority Ranking for Tweet Replies from Twitter Blue Subscribers will Come Into Effect Soon

Social Media Today

Priority tweet ranking was one of the original perks outlined by Elon Musk as part of the new Blue plan.

Twitter 187
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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Car Rental Business: Advantages And Disadvantages The car rental business is becoming an increasingly popular industry in large cities and resort towns. The essence of it is to provide people with the opportunity to rent a car for a short period of time. These services are often used by those who need a car for a special event, such as a wedding, vacation, or business trip.

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21 use cases of audience intelligence within different campaign phases

Audiense

Audience intelligence is not only synonymous with innovation and technological disruption, but it also adds value to various job functions across the organization. It serves as a valuable resource for different teams to inform their decisions and perform their tasks in a way that delivers a greater impact.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Canva Launches ‘Magic’ AI Tools For Its Design Software’s 125 Million Users

Forbes Social Media

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Startup 100
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Reddit Publishes New Guide to Mother’s Day Marketing in the App

Social Media Today

The guide provides a range of stats and insights to help plan your campaigns.

Reddit 208
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How I Use AI Writing Tools as a Content Writer

Buffer Social

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

Tools 99
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What is Meta Verified? Everything You Need to Know in 2023

Hootsuite

Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Badge 93
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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India Banned TikTok In 2020. TikTok Still Has Access To Years Of Indians’ Data

Forbes Social Media

India’s 150 million users were forced to stop using TikTok in 2020, but employees at the company and its parent ByteDance can still mine some of Indian users' most sensitive data.

Data 98
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New Study Finds that Including Negative Terms in Headlines Drives More Clicks

Social Media Today

Including negative terms can help drive more engagement, and improve your click-through rate.

Study 191
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21 use cases of audience intelligence within different campaign phases

Audiense

Audience intelligence is not only synonymous with innovation and technological disruption, but it also adds value to various job functions across the organization. It serves as a valuable resource for different teams to inform their decisions and perform their tasks in a way that delivers a greater impact.

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Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Buffer Social

The value of sending snail mail is something that was ingrained in me from a very young age. After birthdays or Christmas, my parents would expect me to send thank-you cards to friends and relatives who gave me presents. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How A TikTok Ban Would Deal A Blow To Creators, Businesses And The American Economy

Forbes Social Media

A U.S. ban on the world’s most popular social media app would affect far more American businesses and people than just the 150 million using the platform here.

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Twitter’s New Text Formatting Options Move a Step Closer

Social Media Today

Bold, italics and underline options are coming to your tweets.

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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.

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Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals

WebInKnow

With all the hype about large language model AI services like ChatGPT , I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Banning TikTok Would Boost Alphabet, Meta And Snap—Here’s How Much Their Stocks Could Jump

Forbes Social Media

The three American companies tacked on $47 billion in market capitalization Thursday as Congress upped the pressure on security concerns posed by TikTok.

Company 102
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Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

Social Media Today

The tips relate to Snapchat’s ‘Snap Stars’ influencer program.

Tips 199
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#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller

Amy Porterfield

Listen on… The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business […] The post #556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

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Experiment: Does AI Write Better Twitter Posts Than Humans?

Hootsuite

Everyone is talking and tweeting about AI. You’ve probably heard it all at this point: AI can help you write better. AI can help you tweet faster. AI is coming for your job (let’s just put that theory to rest — AI is a tool , not a replacement). But can AI help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing.

Twitter 75
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Elon Musk Sends Automated Poop Emoji To All Reporters Emailing Questions To Twitter

Forbes Social Media

If you’re a reporter reaching out to Twitter’s PR department, you’ll now be greeted with an automated response in the form of a poop emoji.

Report 97