Social Media Today

MARCH 22, 2023

This could get more people viewing more Reels content.

Content 216

Content 216

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.

LinkedIn 236

LinkedIn Campaign Advertising Social Media 236

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting.

Eventful 161

Eventful YouTube Video Google 161

Jenn's Trends

MARCH 23, 2023

One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.

Instagram 156

Instagram Course Types Marketing 156

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

MARCH 23, 2023

The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.

Platform 207

Platform Sites Brands 207

Forbes Social Media

MARCH 22, 2023

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Tools 141

Tools Startup Brands Features 141

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Tools 136

Tools HootSuite Social Media Content 136

Social Media Today

MARCH 24, 2023

A new option to spark even more discussion on LinkedIn - and introduce relevant connections.

LinkedIn 215

LinkedIn 215

Buffer Social

MARCH 23, 2023

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

Content 121

Content Patterns Newsletter YouTube 121

The Realtime Report

MARCH 21, 2023

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. Not only will it save valuable time and money when it comes to marketing a product or service, it will ensure that your sales strategy reaches the right people, and your product is a success.

Analysis 91

Analysis Research Campaign Strategy 91

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Janet Fouts

MARCH 20, 2023

How are we communicating what we need to others? Can we have a conversation, give feedback or direction and feel we’ve represented our best selves? What happens when we don’t and things start to go awry? Maybe we aren’t connecting as best we could. My guest on this week’s Mindful Social podcast is Ann Latham. She’s the author of several books on clarifying our thoughts and how we communicate them to others, improving our relationships at home and at work.

Consultant 91

Consultant Organization Conversation Skills 91

Social Media Today

MARCH 19, 2023

Priority tweet ranking was one of the original perks outlined by Elon Musk as part of the new Blue plan.

Twitter 205

Twitter 205

Buffer Social

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

Tools 114

Tools Content Instagram LinkedIn 114

The Realtime Report

MARCH 20, 2023

Car Rental Business: Advantages And Disadvantages The car rental business is becoming an increasingly popular industry in large cities and resort towns. The essence of it is to provide people with the opportunity to rent a car for a short period of time. These services are often used by those who need a car for a special event, such as a wedding, vacation, or business trip.

Discount 91

Discount Hotels GPS Advertising 91

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you a dozen tips you can implement today to better your reach.

SEO 113

SEO Facebook HootSuite URL 113

Social Media Today

MARCH 21, 2023

Including negative terms can help drive more engagement, and improve your click-through rate.

Study 206

Study Engagement 206

Forbes Social Media

MARCH 22, 2023

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Tools 106

Tools Startup Brands Features 106

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.

Video 104

Video Buy Instagram Social Media 104

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Buffer Social

MARCH 20, 2023

The value of sending snail mail is something that was ingrained in me from a very young age. After birthdays or Christmas, my parents would expect me to send thank-you cards to friends and relatives who gave me presents. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.

Social Media 99

Social Media Small Business Brands Marketing 99

Social Media Today

MARCH 24, 2023

The guide provides a range of stats and insights to help plan your campaigns.

Reddit 215

Reddit Publishing Campaign Marketing 215

Forbes Social Media

MARCH 23, 2023

The three American companies tacked on $47 billion in market capitalization Thursday as Congress upped the pressure on security concerns posed by TikTok.

Marketing 117

Marketing Company Social Media Education 117

Sprout Social

MARCH 23, 2023

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.

Project 93

Project Engineering Team Organization 93

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Discover just how easy it is to boost SEO with social media.

Social Media

Audiense

MARCH 23, 2023

Audience intelligence is not only synonymous with innovation and technological disruption, but it also adds value to various job functions across the organization. It serves as a valuable resource for different teams to inform their decisions and perform their tasks in a way that delivers a greater impact.

Campaign 78

Campaign Resources Organization Team 78

Social Media Today

MARCH 22, 2023

The updated desktop app includes an improved experience for multi-person video chats.

Video 205

Video 205

Forbes Social Media

MARCH 22, 2023

A U.S. ban on the world’s most popular social media app would affect far more American businesses and people than just the 150 million using the platform here.

Social Media 106

Social Media Platform Policies Content 106

Hootsuite

MARCH 20, 2023

Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Read on for the best tips and tricks to get more likes, comments, shares and saves on your content—it’s a big commitment, but we do crazy things for the followers we love.

Engagement 95

Engagement Analytics Social Media Instagram 95

Audiense

MARCH 23, 2023

Audience intelligence is not only synonymous with innovation and technological disruption, but it also adds value to various job functions across the organization. It serves as a valuable resource for different teams to inform their decisions and perform their tasks in a way that delivers a greater impact.

Campaign 78

Campaign Resources Organization Team 78

Social Media Today

MARCH 21, 2023

With TikTok's CEO set to appear before congress this week, it's making a big push for support.

201

201

Forbes Social Media

MARCH 21, 2023

India’s 150 million users were forced to stop using TikTok in 2020, but employees at the company and its parent ByteDance can still mine some of Indian users' most sensitive data.

Data 98

Data Company Social Media 98

Hootsuite

MARCH 22, 2023

When you started working in social media, who knew Twitter SEO would be a thing? Well, as social media has evolved, its capabilities have also adapted. Social SEO is now an important consideration to keep in mind for any platform. Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. It can even boost your search rankings off the platform (looking at you, Google).

SEO 94

SEO Twitter Tips Hashtag 94

WebInKnow

MARCH 22, 2023

With all the hype about large language model AI services like ChatGPT , I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.

Marketing 76

Marketing Strategy Tools Company 76

Social Media Today

MARCH 21, 2023

With more discussions shifting to private chats, Meta’s looking to facilitate more discussion.

Groups 190

Groups Groups 190