Sat.Jun 18, 2011 - Fri.Jun 24, 2011

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

Webnation TV Appearance

Jason Yormark

Certainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto.

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Why You Should Care About Klout

Ari Herzog

This Feature Friday article is written by Tammi Kibler. The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ?

Klout 103

How Old is the Perfect Social Media Expert?

Almost Savvy

So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Hire for Social Media Management

SocialFish

Our SocialFish consulting work is all about building capacity internally for organizations to manage the work of social media management. This year, we’re seeing a huge upward trend in associations hiring headcount for social media-related roles, which is a great sign.

What Does It Mean to “Know” Someone?

Debbie Weil

I posted a "gentle heads-up" on my Facebook page to announce that I’m slowly weeding out "friends" I don’t "know" or at least have some connection with. As I put it: "I joined fb four years ago and initially said yes to every request.

Are You Contrasocial?

Small Business Mavericks

WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. The article asks if these companies are “antisocial.&#. It’s a question worth asking and I think in many cases, they are. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment. As I’m using the word, “antisocial&# means an underlying philosophical bent against socializing.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Ultimate Guide to Keyword Research

Viper Chill

Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009.

Twitter for Lawyers

Janet Fouts

If you are at the panel tonight for Hastings School of Law please let me know what you thought of it in the comments.

Facebook Commerce Explained

Social Media Citizens

Just found this great video by WeExplainVideos called Facebook Commerce Explained – a simple review of the new trend that is changing business for good.

Foursquare Has Hit The 10 Mill Mark [infographic]

Mindjumpers

Tweet Foursquare has just announced on their blog that they have reached 10 million users, thus being the first location-based social network to do so. For Foursquare, it’s a major milestone to have 10 million users.

A World Gone Social

Learn how companies must adapt to survive.

Gary Vaynerchuk (@garyvee) Answers Tough Questions

Geoff Livingston

In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media.

Exclusive: Domainer Returns Domain Name to Amazon’s Jeff Bezos

Bill Hartzer

Domainers, those who buy and sell domain names for a living, are not all evil.

Dispelling Misconceptions About Bloggers

Kikolani

I’ve been reading a variety of blog posts and reactions to them recently about how bloggers should be doing this but should not be doing that that. I’ve come to realize that there are a few major myths about bloggers circulating out there that are just wrong.

Successful social media marketing to moms | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Living, Breathing Brand Marks and Logos

Firebelly

Let’s chat about branding, specifically one trend I’ve been watching lately. “Consistent&# and “logo&# are often words applied together in branding, as in a logo should never deviate from the set colors and shapes that it was designed around.

Will Brand Domain Names Be A Small Business Opportunity?

Small Business Mavericks

I know Frank Reed says a recent ICANN ruling that will allow large corporations to purchase their own domain name extensions for their brands will only be available for the big guys – small businesses won’t be able to afford it. However, I can see opportunity here for small businesses. Where there are domain name extensions, there will be domain names. So, for instance, imagine Samsonite applying for one of these branded TLDs and paying the fee.

5 Steps to Submitting a Guest Post & Getting It Published

Kikolani

After some emails back and forth with a potential guest blogger on my site, he suggested I write a little guide on how to submit a guest post in a way that will increase the likelihood of getting it published. I thought, not a bad idea.

Social Media Facts for Business Owners

The Social Media Incubator

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ ’ I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg. “ The fact of the matter is, there are very few businesses that social media won’t work for.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Do Great Work (and celebrate your customers)

Firebelly

Have you heard these before “let’s make a lot of money and then do something for the community&# or “if we get the right branding, we’ll get some great customers. &# I’m sure you’ve heard some variation of these.

Does your mother know what you do on Facebook?

Social Media Citizens

Summer is finally here, not only outdoors, but also on the Net. Profile pics on Facebook are losing clothes, and users are starting to show their six-pack. Sometimes, this swap is too obvious that makes me wonder if I am logged in Facebook or a dating network.

REACH OUT. BRING THEM ALONG.

Myrland Marketing

Are you like me? When someone reaches out, and does something completely unsolicited and kind for me, I am often humbled, and always grateful, that they took the time to show that kindness. I’d love to go in to detail, and recognize those acts of kindness, but I know I would forget someone, which would [.]. Social Media Uncategorized

How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. How to Create a 5 Step Facebook Marketing Strategy for Your Blog.

What Does Corporate America Fear the Most with Social Media?

Direct Marketing Observations

Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee- The digital native.

Community Testimonials Via Social Media

Social Media Network Marketing

Social Media enables you to have a captured audience. This is your Community. This Community is to be nurtured and retained over a period o f time. You do need to dedicated a percentage of your daily time to your Social Media Community Members. You need to slice your Data and see how is the community progressing. Segregating your Community Members: [link] and m easuring your Customer In Social Media: [link] is the key essence. It is essential that you know who your Members are.

Global Map of Social Networking [INFOGRAPHIC]

Social Media Marketing

Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Today, they shared their latest work with me - an infographic.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.