Sat.Dec 01, 2018 - Fri.Dec 07, 2018

Who runs the social intelligence world?

Audiense

For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content.

Brands taking a stand on world issues – to do or not to do?

Unmetric

The world is currently littered with dozens of issues affecting lives all across the globe. In the age of social media, it’s common to see celebrities putting their two cents worth in and being vocal about what they believe and stand for.

Why Justin Trudeau’s Trevor Noah tweet is brilliant

Sherrilynne Starkie

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging.

More Trending

Top Five: It’s beginning to look a lot like…

Sherrilynne Starkie

Top Five Must-Know Social Media News Stories & it’s beginning to look a lot like Christmas with lots of fun and useful new tools and features! Google, Facebook, Skype and Instagram all feature! Google Hangouts Classic phasing out in 2019.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience.

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2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

5 Tools for Social Media Content Inspiration

Social Media Today

Finding content to share on social media can be challenging. These five tools will help to provide inspiration and ideas for social media managers and content creators

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The path to happiness and well-being. #MindfulSocial With Rick Hanson

Janet Fouts

On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives.

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. Before you get started, you will need a few things. You will need access to company assets, such as a logo and other graphics.

Instagram for Business: What’s Changing with the New API and How to Prepare Your Brand

Meltwater

If there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>. Marketing Planning & Strategy Social Media

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22 Benefits of Social Media for Business [Infographic]

Social Media Today

What are the key benefits of social media marketing, and how can you build them into your strategy? Check out this infographic

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

On Sabbaticals, Self-Care, and Sanity

Waxing UnLyrical

Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately.

What Is a Center of Excellence and Why Do You Need One?

Convince & Convert

As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients.

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On celebrating the holidays, wishes and realities of #Caregiving

Janet Fouts

I’ve been thinking a lot about how this holiday season affects everyone in different ways, no matter what our faith. For some, it is a season of generosity and giving. Enjoying the act of giving for others and accepting the warm feeling that it brings can fill a person’s heart with joy.

8 Infographic Best Practices for a More Effective Content Marketing Strategy [Infographic]

Social Media Today

Infographics can be a great way to boost brand awareness and communicate complex information. Here are some tips on how to make the most of the option

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Finalist for Social Media Buzz Awards. The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. The Drum has put on the Social Buzz Awards for the past eight years.

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Facebook Attribution: View Top Sources for Conversions

Jon Loomer

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “ a more holistic view of the customer journey, both on and off Facebook. ” “Holistic” is a fancy way of saying “complete.”

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Buffer Social

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success.

How to Turn More of Your LinkedIn Profile Viewers into Followers

Social Media Today

Making this simple tweak to your profile will help you instantly convert your LinkedIn profile viewers into followers

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Year in Review: Top Trends from 2018

Later

2018 was a big year for Instagram! From pop culture phenomenons to launching a new video platform and too many new features to count (but we did), it’s been a busy year for the folks at Instagram — and it’s 1 BILLION users around the world. .

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Risky Business? 3 Brands That Mix PR and Politics

Meltwater

Should brands take a political stance? That exact question has been tossed around PR and communication departments for decades with many deciding to shy away from mixing PR and politics because… Read More >>>. Marketing PR & Comms Planning & Strategy Trendspotting

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Best Marketing Lessons My Bosses Taught Me

The Realtime Report

Best Marketing Lessons My Bosses Taught Me. By Travis Tyler. I am hesitant to admit this, but I have never taken a formal marketing class. Yikes. That’s kinda awkward given the title of this article – I know. I have, however, gained a healthy amount of real-world knowledge over the years.

7 Bold Predictions for Digital Marketing in 2019

Social Media Today

What's on the horizon for digital marketing? Contributor Chad Pollitt shares his thoughts in this post

How to Use Your Instagram Close Friends List

Later

Have you ever wanted to share an Instagram Stories post with your IRL friends or just a few of your followers? Well, now you can with Instagram’s Close Friends list!

2018 Winning Black Friday Social Activations

Ignite Social Media

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive traffic.

The Future of Analytics: 6 Predictions

The Realtime Report

The Future of Analytics: 6 Predictions. By Dr. Beverly Wright. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin.

Apple Reveals the Most Downloaded iPhone Apps of 2018

Social Media Today

Apple has revealed its list of the most downloaded apps for 2018, which is largely as most would expect

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