Audiense
DECEMBER 5, 2018
For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.
Unmetric
DECEMBER 5, 2018
The world is currently littered with dozens of issues affecting lives all across the globe. In the age of social media, it’s common to see celebrities putting their two cents worth in and being vocal about what they believe and stand for. Brands, on the other hand, have a lot to lose out on and have always been unsure of how to tread these rocky waters.
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Sherrilynne Starkie
DECEMBER 4, 2018
When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context. This is how it’s done, right? Source: Facebook. Nope, not anymore.
SocMed Sean
DECEMBER 1, 2018
NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Waxing UnLyrical
DECEMBER 4, 2018
Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.
Janet Fouts
DECEMBER 3, 2018
On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives. I’ve learned an incredible amount from Rick over the last few years.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
DECEMBER 7, 2018
Blogging is tough - coming up with unique content as well as marketing it can be quite overwhelming. Here's your minimal, yet actionable blogging tutorial, guiding through the process of creating and marketing a blog post, from start to finish.
Jon Loomer
DECEMBER 3, 2018
Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “ a more holistic view of the customer journey, both on and off Facebook. ” “Holistic” is a fancy way of saying “complete.” Essentially, Facebook Attribution helps you get a more complete view of what people are doing on and off of Facebook.
Janet Fouts
DECEMBER 5, 2018
I’ve been thinking a lot about how this holiday season affects everyone in different ways, no matter what our faith. For some, it is a season of generosity and giving. Enjoying the act of giving for others and accepting the warm feeling that it brings can fill a person’s heart with joy. For some, it’s a season of receiving. How many children right now are making a holiday list of all they dream of for holiday gifts?
Convince & Convert
DECEMBER 4, 2018
As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
DECEMBER 5, 2018
Most businesses don't realize how significant their cart abandonment rate is, and how it affects their revenue. Do you know how much cart abandonment is costing you?
Meltwater
DECEMBER 2, 2018
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.
Waxing UnLyrical
DECEMBER 6, 2018
Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately. And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community.
Ignite Social Media
DECEMBER 6, 2018
Finalist for Social Media Buzz Awards. The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. The Drum has put on the Social Buzz Awards for the past eight years. Award entries are judged by a panel of professionals looking at strategic thinking, innovation, creativity, effectiveness, and tangible results.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
DECEMBER 7, 2018
Finding content to share on social media can be challenging. These five tools will help to provide inspiration and ideas for social media managers and content creators.
Meltwater
DECEMBER 5, 2018
If there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.
Social Media Strategies Summit
DECEMBER 7, 2018
For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action.
agora pulse
DECEMBER 6, 2018
Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
DECEMBER 4, 2018
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Paul Roetzer, the CEO of PR 20/20 and the author of “The Marketing Performance Blueprint”
Forbes Social Media
DECEMBER 1, 2018
Haiti's social and economic narrative is being rewritten by innovative entrepreneurs dedicated to championing sustainability and self-sufficiency while celebrating the vibrant and creative culture of the island and its citizens.
Buffer Social
DECEMBER 3, 2018
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes.
Oktopost
DECEMBER 6, 2018
To determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
DECEMBER 4, 2018
What's on the horizon for social media marketing in the coming year? Which trends will social media marketers need to embrace in 2019? Read the post to find out.
agora pulse
DECEMBER 4, 2018
If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. Before you get started, you will need a few things. You will need access to company assets, such as a logo and other graphics. It’s also important to make sure you have the authority to create the page.
Amy Porterfield
DECEMBER 4, 2018
It’s planning time. My favorite time of year. Time to pull out the giant calendar, the sharpies, and any other office supply I can get my hands on, and start to plan for BIG things in 2019. In this special bonus episode, I walk through my 7-step process for getting what you really want in […]. The post 7 Things You Must Do When Planning for 2019 (My Best Revenue Boosting Ideas) appeared first on Amy Porterfield | Online Marketing Expert.
Meltwater
DECEMBER 6, 2018
Should brands take a political stance? That exact question has been tossed around PR and communication departments for decades with many deciding to shy away from mixing PR and politics because… Read More >>>.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
DECEMBER 7, 2018
Repurposing your content can help ensure you get the maximum value out of your efforts - here are some tips in how you can re-use your best posts in different ways.
Ignite Social Media
DECEMBER 4, 2018
This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations.
Oktopost
DECEMBER 4, 2018
Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch.
Sprout Social
DECEMBER 7, 2018
Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of.
Social Media Today
DECEMBER 5, 2018
Facebook is adding a new option to its Collections tool which will enable users to share their collections with friends, and invite collaboration on the same.
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