Sat.Dec 01, 2018 - Fri.Dec 07, 2018

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Who runs the social intelligence world?

Audiense

For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.

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Brands taking a stand on world issues – to do or not to do?

Unmetric

The world is currently littered with dozens of issues affecting lives all across the globe. In the age of social media, it’s common to see celebrities putting their two cents worth in and being vocal about what they believe and stand for. Brands, on the other hand, have a lot to lose out on and have always been unsure of how to tread these rocky waters.

Issues 66
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Why Justin Trudeau’s Trevor Noah tweet is brilliant

Sherrilynne Starkie

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context. This is how it’s done, right? Source: Facebook. Nope, not anymore.

Education 341
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content.

Blogger 266
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

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The path to happiness and well-being. #MindfulSocial With Rick Hanson

Janet Fouts

On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives. I’ve learned an incredible amount from Rick over the last few years.

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What Is a Center of Excellence and Why Do You Need One?

Convince & Convert

As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization.

Class 147
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2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.

Campaign 147
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On celebrating the holidays, wishes and realities of #Caregiving

Janet Fouts

I’ve been thinking a lot about how this holiday season affects everyone in different ways, no matter what our faith. For some, it is a season of generosity and giving. Enjoying the act of giving for others and accepting the warm feeling that it brings can fill a person’s heart with joy. For some, it’s a season of receiving. How many children right now are making a holiday list of all they dream of for holiday gifts?

Eventful 148
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From Zero-Idea to a Hero Article in 6 Steps

Social Media Today

Blogging is tough - coming up with unique content as well as marketing it can be quite overwhelming. Here's your minimal, yet actionable blogging tutorial, guiding through the process of creating and marketing a blog post, from start to finish.

Process 166
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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On Sabbaticals, Self-Care, and Sanity

Waxing UnLyrical

Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately. And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community.

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Instagram for Business: What’s Changing with the New API and How to Prepare Your Brand

Meltwater

If there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.

API 129
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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Finalist for Social Media Buzz Awards. The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. The Drum has put on the Social Buzz Awards for the past eight years. Award entries are judged by a panel of professionals looking at strategic thinking, innovation, creativity, effectiveness, and tangible results.

Retail 125
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5 Social Media Marketing Trends That Will Dominate 2019

Social Media Today

What's on the horizon for social media marketing in the coming year? Which trends will social media marketers need to embrace in 2019? Read the post to find out.

Trends 168
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either.

UGC 122
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How to Measure Video Marketing: The Metrics that Matter

Oktopost

To determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics.

Metrics 108
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Rewriting Haiti's Narrative: Ten Haitian Entrepreneurs Helping To Reinvent Their Nation

Forbes Social Media

Haiti's social and economic narrative is being rewritten by innovative entrepreneurs dedicated to championing sustainability and self-sufficiency while celebrating the vibrant and creative culture of the island and its citizens.

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Facebook Launches 2018 Personalized 'Year in Review' Videos for Users

Social Media Today

Facebook has launched its latest 'year in review' video template, which enables users to create simple video summaries of their 2018 activity.

Review 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Buffer Social

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes.

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Risky Business? 3 Brands That Mix PR and Politics

Meltwater

Should brands take a political stance? That exact question has been tossed around PR and communication departments for decades with many deciding to shy away from mixing PR and politics because… Read More >>>.

Brands 96
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7 Things You Must Do When Planning for 2019 (My Best Revenue Boosting Ideas)

Amy Porterfield

It’s planning time. My favorite time of year. Time to pull out the giant calendar, the sharpies, and any other office supply I can get my hands on, and start to plan for BIG things in 2019. In this special bonus episode, I walk through my 7-step process for getting what you really want in […]. The post 7 Things You Must Do When Planning for 2019 (My Best Revenue Boosting Ideas) appeared first on Amy Porterfield | Online Marketing Expert.

Process 103
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How to Leverage the Value of Other People's Facebook Groups

Social Media Today

There are many articles about creating Facebook Groups for your business - but have you considered how you can leverage other people’s groups?

Groups 167
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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2018 Winning Black Friday Social Activations

Ignite Social Media

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations.

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Lead Ads vs. Landing Pages: 7 Reasons Why B2B Marketers Should Make the Switch

Oktopost

Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch.

B2B 111
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Facebook Page publishing authorization: changes you need to know

Sprout Social

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of.

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Facebook Adds Option to Share Collections of Ideas with Friends

Social Media Today

Facebook is adding a new option to its Collections tool which will enable users to share their collections with friends, and invite collaboration on the same.

Facebook 164
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Best Marketing Lessons My Bosses Taught Me

The Realtime Report

Best Marketing Lessons My Bosses Taught Me. By Travis Tyler. I am hesitant to admit this, but I have never taken a formal marketing class. Yikes. That’s kinda awkward given the title of this article – I know. I have, however, gained a healthy amount of real-world knowledge over the years. And nearly all of my professional accomplishments can be credited to the bosses that mentored me throughout the process.

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The Surprising Climate And Environmental Legacy Of President George H. W. Bush

Forbes Social Media

President George H. W. Bush had important contributions for climate change, the ozone hole, and the environment. A look back at that legacy.

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How email marketing can amplify your social strategy

Sprout Social

It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience. But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?

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Facebook Clarifies That it's Against its Terms to Sell Group Admin Rights

Social Media Today

Facebook has clarified that it's against its Terms of Service to sell your Facebook Group, which is an important note as Groups get more focus.

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The Future of Analytics: 6 Predictions

The Realtime Report

The Future of Analytics: 6 Predictions. By Dr. Beverly Wright. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. My work in the past few decades in the data and analysis field have brought forward six predicted trends to watch for in the near future: 1.