Sat.Dec 01, 2018 - Fri.Dec 07, 2018

Who runs the social intelligence world?

Audiense

For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content.

Brands taking a stand on world issues – to do or not to do?

Unmetric

The world is currently littered with dozens of issues affecting lives all across the globe. In the age of social media, it’s common to see celebrities putting their two cents worth in and being vocal about what they believe and stand for.

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Why Justin Trudeau’s Trevor Noah tweet is brilliant

Sherrilynne Starkie

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

The path to happiness and well-being. #MindfulSocial With Rick Hanson

Janet Fouts

On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives.

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Google Offers New, Free Courses to Help Improve Digital Literacy

Social Media Today

Google has announced a new set of free digital education courses as part of its 'Google Digital Garage' initiative

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience.

UGC 170

On celebrating the holidays, wishes and realities of #Caregiving

Janet Fouts

I’ve been thinking a lot about how this holiday season affects everyone in different ways, no matter what our faith. For some, it is a season of generosity and giving. Enjoying the act of giving for others and accepting the warm feeling that it brings can fill a person’s heart with joy.

Facebook Attribution: View Top Sources for Conversions

Jon Loomer

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “ a more holistic view of the customer journey, both on and off Facebook. ” “Holistic” is a fancy way of saying “complete.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Bold Predictions for Digital Marketing in 2019

Social Media Today

What's on the horizon for digital marketing? Contributor Chad Pollitt shares his thoughts in this post

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. Before you get started, you will need a few things. You will need access to company assets, such as a logo and other graphics.

2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

On Sabbaticals, Self-Care, and Sanity

Waxing UnLyrical

Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Tools for Social Media Content Inspiration

Social Media Today

Finding content to share on social media can be challenging. These five tools will help to provide inspiration and ideas for social media managers and content creators

Tools 170

What Is a Center of Excellence and Why Do You Need One?

Convince & Convert

As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients.

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Instagram for Business: What’s Changing with the New API and How to Prepare Your Brand

Meltwater

If there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>. Marketing Planning & Strategy Social Media

API 138

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Finalist for Social Media Buzz Awards. The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. The Drum has put on the Social Buzz Awards for the past eight years.

Retail 128

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Turn More of Your LinkedIn Profile Viewers into Followers

Social Media Today

Making this simple tweak to your profile will help you instantly convert your LinkedIn profile viewers into followers

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Buffer Social

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success.

Risky Business? 3 Brands That Mix PR and Politics

Meltwater

Should brands take a political stance? That exact question has been tossed around PR and communication departments for decades with many deciding to shy away from mixing PR and politics because… Read More >>>. Marketing PR & Comms Planning & Strategy Trendspotting

Brands 109

Best Marketing Lessons My Bosses Taught Me

The Realtime Report

Best Marketing Lessons My Bosses Taught Me. By Travis Tyler. I am hesitant to admit this, but I have never taken a formal marketing class. Yikes. That’s kinda awkward given the title of this article – I know. I have, however, gained a healthy amount of real-world knowledge over the years.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Apple Reveals the Most Downloaded iPhone Apps of 2018

Social Media Today

Apple has revealed its list of the most downloaded apps for 2018, which is largely as most would expect

iPhone 166

2018 Winning Black Friday Social Activations

Ignite Social Media

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive traffic.

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management.

The Future of Analytics: 6 Predictions

The Realtime Report

The Future of Analytics: 6 Predictions. By Dr. Beverly Wright. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin.

Facebook Rolls Out Group Stories to All Regions

Social Media Today

Facebook has announced that collaborative Stories for Groups are now being rolled out to all users

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Did a Small Twitter Account Hijack Google Search Result for Twitter?

Bill Hartzer

It appears that a small Twitter account, one without a lot of followers, has hijacked the Google search result listing for Twitter.

Lead Ads vs. Landing Pages: 7 Reasons Why B2B Marketers Should Make the Switch

Oktopost

Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch. B2B Marketing Facebook Lead Generation LinkedIn Social Media Strategy

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Top 10 Branded Content Wins of 2018

Likeable

This year, there was no shortage of innovation in social content. Augmented reality inched even closer into the mainstream, Instagram Stories evolved with countless new features, and video continued to dominate.

From Zero-Idea to a Hero Article in 6 Steps

Social Media Today

Blogging is tough - coming up with unique content as well as marketing it can be quite overwhelming. Here's your minimal, yet actionable blogging tutorial, guiding through the process of creating and marketing a blog post, from start to finish

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded.