Sat.Feb 24, 2018 - Fri.Mar 02, 2018

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

In Facebook We Trust. Why?


This post originally appeared on Mizz Information. As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook.

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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. It provides the confidence (and credentials!) to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Is There Magic Behind Your Bulk Uploading Scheduler?

agora pulse

When Agorapulse introduced bulk scheduling, I did a little dance. It’s such a simple way to ensure that your feeds keep ticking over even when you don’t have time to post.

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New Facebook Ads Placement: Marketplace

Jon Loomer

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Let’s take a closer look at what Marketplace is and how to utilize this placement… [NOTE: This placement is not currently available to everyone.

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How Key Influencers Can Help You During Crisis Communications


During a PR crisis, you need to mobilize every asset available to protect your brand—and today, this includes having an influencer strategy in place.Include Key Influencers in Your Crisis PlanConsider… Read More >>>.

How the Chatbooks Team Easily Manages All Its Followers’ Comments

agora pulse

Chatbooks is an app that makes it easy to turn your Instagram, Facebook, Google Photos, and camera roll photos into beautiful photo albums that are both high-quality and budget-friendly.

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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics.

Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules

The Realtime Report

Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules. Making money while sleeping is every business owner’s dream. But is it attainable?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Automation Is Bad, and Other Marketing Lies

Convince & Convert

When it comes to social media and marketing automation , there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY. Remember AT&T’s super-spammy debacle called the “ Ticket Chasers ” program? It was a chance for people to win free NCAA tickets.

Strategy: 3 Ways AI Will Help PR in 2018


It’s that time of year again when PR pros are making predictions. And the industry revisits the death of the press release as the need for more creative media relations becomes… Read More >>>.

What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content.

Buh bye Facebook “Explore Feed”

Janet Fouts

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 effective strategies for a rehab center to earn a positive reputation


Residential treatment centers have been in the news quite a bit lately. Designed to help people overcome their addiction to You're reading 4 effective strategies for a rehab center to earn a positive reputation , originally posted on Kikolani , authored and copyrighted by Deborah Anderson.

Mike Allton Joins Agorapulse As Brand Evangelist

The Social Media Hat

Learn more about what Agorapulse is, who they are as a company, and what a Brand Evangelist is

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Baking the Perfect Social Content Mix: 3 Ingredients for Success


Are you a baking enthusiast? If so, you wouldn’t believe the striking similarities between baking brownies and crafting effective social content. Both require precise quantities of each ingredient. By adding a cup of originality here and a pinch of creativity there, you can create an ideal mix that aligns with your social media goals. The […]. Social Media Marketing Employee Advocacy Social Media Social Media Strategy Thought Leadership

The Latest LinkedIn Search Options Update Makes Finding Jobs and Connections Easier


LinkedIn is making it easier for users to search for jobs and find useful professional connections. Let’s take a quick look at what the latest LinkedIn search options update offers to jobseekers and professionals.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)


Segmentation is one of the key pillars in marketing today.

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

This article originally appeared at PRDaily. There’s a common request I’ve been receiving, and it has me simultaneously annoyed, disappointed and scared for the future. The question comes (via email) in one of two forms: We’re interested in doing an editorial story on your client.

Marketing Tips For Bloggers in 2018 and How to do it in an Easy Way

Social Media Marketing

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way. A blog analysis and monitoring company, more than 175,000 blogs are published daily and 1.6 million posts are published. Amazing, right? If you do not know how to create a blog and still do not have one, it can be a problem.

The Rise And Fall Of Thought Leaders, Gurus And Experts

Twist Image

Define "success." This could get ugly. Recently, someone I would define as "successful" posted a warning about how many experts, gurus and "entrepreneurs" they have met over the years who are flat broke. This person did not share this as a criticism, but as a warning: Be careful whom you trust.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to look for a job in 2018 #HireKoka

Koka Sexton

In the beginning of 2018 I found myself looking for a new job. Not a lot of notice and a finite runway of time before I had to find the next thing. Not impossible within itself but I had some criteria in the back of my mind that would need to be addressed. I started off as most people do.

237: How Collaborations Can Accelerate Your Blog’s Growth


How to Use Collaborations to Grow Your Blog. Have you ever felt that too many things need doing to build a successful blog? A student I spoke to this week who recently completed our Start A Blog course said they were a little overwhelmed by how much needed to be done. They said it felt like juggling with too many balls in the air. So today I want to share a principle that has helped me keep a lot of balls in the air, and scale my business beyond what I ever thought I could manage– collaborations.

#200: 10 Online Marketers Share Their Zig Stories

Amy Porterfield

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you! To celebrate, I have asked some of my closest friends and peers to share quick pieces about something […]. The post #200: 10 Online Marketers Share Their Zig Stories appeared first on Amy Porterfield | Online Marketing Expert.

Six Links Worthy Of Your Attention #401

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Infographic: Winter Olympics 2018—A Data Story


The Olympics always promise competition and a fair bit of drama. While watching the Winter Olympics is obviously much less rigorous than competing in the games, it can feel like… Read More >>>.

When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress


Here on ProBlogger, we’ve always recommended self-hosted WordPress (aka as the very best platform for blogging. And with good reason. Many of the world’s largest blogs and websites run on self-hosted WordPress. Thousands of plugins and themes are available – many for free, although there are lots of premium options too. And a self-hosted blog gives you full control and plenty of flexibility. But for some bloggers, self-hosted WordPress might not be the best choice.

A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

Buffer Social

Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us.

In A Snap, Snapchat's In Trouble And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

How to use Cool GIFs in Marketing to wow your audience [Infographic]

Socially Sorted

The use of GIFs in Marketing has become second nature to us. We use them in messaging, emails, blogs, social media and more. In this post, we take a look at what types of GIFs you can use, how to use GIFs in marketing and how to make GIFs. The fun team at Visme have created one. // Read More.

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Grow Wherever You Work With Joanna Barsh - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #607 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How do real people succeed in the real world of work? That's the question bestselling author Joanna Barsh set out to answer in her latest book, Grow Wherever You Work. How did she find the answer? Not by asking motivational types or the well-established CEOs, but by diving into the trenches with today's boldest, brightest, up-and-coming leaders (some were. millennials!! gasp!).