Sherrilynne Starkie
MARCH 14, 2018
Special Tricks. Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 1: Be specific when setting goals. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions.
Webbiquity SMM
MARCH 15, 2018
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?
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Waxing UnLyrical
MARCH 15, 2018
Guest Post by Laurel Kennedy. Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops.
agora pulse
MARCH 13, 2018
Are there only two types of social media managers? You might imagine one type, the managers who post everything in the moment. They are always on, have their phone ready in their back pocket to whip out at any moment. And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer.
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Pam Moore
MARCH 16, 2018
Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results.
Jon Loomer
MARCH 14, 2018
Advertisers often complain about cost stability and an inability to scale. There are Facebook ad bid strategies that may improve these results. Are you not getting the cost per event that you’d like? Are you having trouble maintaining a stable cost when raising your budget? Bid strategies could help. Let’s take a closer look at these bid strategies, how they work, and how you might use them.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Meltwater
MARCH 15, 2018
It's no secret that social media has become younger generations' primary form of communication. From communicating with friends and family to keeping up with the latest news, social platforms serve… Read More >>>.
Kikolani
MARCH 13, 2018
Standing out in today’s digital space means making a real connection with your audience, allowing them to fall in branded The post Solve for “X” but, take your brand to why appeared first on Kikolani.
Ignite Social Media
MARCH 16, 2018
In 2017, eMarketer predicted decreases in Facebook users in the under 25 age range. Recently, new information was released showing that the decline was much greater than they had initially projected. Shockingly, they reported, “for the first time, less than half of US internet users ages 12 to 17 will use Facebook via any device at least once per month”.
Oktopost
MARCH 13, 2018
Every B2B marketer has had their fair share of bad days. Sending the wrong campaign to a huge email list. Forgetting to share screen during a live webinar. Tagging the wrong company in a Tweet. Failing to print enough conference materials. You name it! But like everything in life, the severity of an issue is […].
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A beginner's guide to social media automation tools and getting automation right.
Meltwater
MARCH 11, 2018
LinkedIn has a reputation as a digital Rolodex, a.k.a. the place where you connect with coworkers or industry colleagues. If you were on the platform a decade ago, you might… Read More >>>.
agora pulse
MARCH 14, 2018
Video advertising is dominating on multiple social media platforms. Given that video is a natural medium for storytelling, it allows businesses to convey not only a message but a feeling faster, and more organically than even still images. It’s attention-grabbing, and it’s a great way to give viewers a lot of information in very little time.
Ignite Social Media
MARCH 13, 2018
It’s easy to get caught up in social media. It’s everywhere around us, especially us marketers, and is a crucial part to our brands’ success, how we consume news, and even part of our social lives. It moves 300 miles a minute every day and it’s easy to get caught up in what’s cool, trendy, and new. Here are three tips to ensure your brand doesn’t lose its voice in the noise.
Buffer Social
MARCH 15, 2018
How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a better way: Use social media monitoring tools.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Realtime Report
MARCH 11, 2018
The Key to Writing Must Read Blog Posts for Your Business. Nearly every business maintains a blog to some extent these days. At this point in time, it’s simply good practice to create content for your website in order to boost web traffic and increase your domain authority. And while that’s all well and good, some companies need more from their blogs.
Audiense
MARCH 14, 2018
March 8th marked International Women’s Day and this year it felt bigger than ever. People around the world were asked to pledge that they would #pressforprogress. In the office, we recognised the day by celebrating the amazing achievements of the women at Audiense. These are the Audiense women! We RESPECT them for all that they do. We LOVE them for being who they are.
Ignite Social Media
MARCH 12, 2018
Many marketers are now looking beyond millennials and at the next generation of up and coming buyers. There has been a lot of coverage about how younger generations are leaving Facebook and spending time elsewhere. Let’s take a closer look at who these Gen Zers are and how brands can reach them on social media. . Who are Gen Zers and What do they Care about?
Socially Sorted
MARCH 12, 2018
Want to create amazing videos for Instagram Stories? In this post we share how you can get started with videos for Instagram Stories including different types of Instagram Story formats to create. And we have 10 Awesome Templates for you to use right now – start. // Read More. The post How to Create Amazing Videos for Instagram Stories +10 Free Templates to Use appeared first on Socially Sorted.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Amy Porterfield
MARCH 14, 2018
Biggest Takeaways You Don’t Want to Miss: In the past few years, as Facebook has evolved, I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience. And it’s not […]. The post #202: How to Engage Your Small Facebook Group When You’re Just Starting Out with Caitlin Bacher appeared first on Amy Porterfield | Online Marketing Expert.
Janet Fouts
MARCH 13, 2018
I had the great pleasure of interviewing Leah Weiss on the Mindful Social Business podcast about the launch of her new book,“ How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind ” . We talked about so many things, including the role of compassion at work, finding our purpose and, of course, how we can find purpose and happiness in our work and how that makes us happier in our life.
Ignite Social Media
MARCH 15, 2018
We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. . There is no better way to start than to compare last year’s efforts to this year’s efforts. Knowing this information will help you replicate the best aspects of your strategy, eliminate the bad parts and learn from all the experiments attempted throughout 2017. .
Devumi
MARCH 12, 2018
LinkedIn ads are incredibly useful tools which increase the number of customers attracted to your brand. Many of those using ads strategically on LinkedIn have been both successful and profitable. This LinkedIn advertising guide will help you develop an effective LinkedIn advertising campaign that will introduce more B2C or B2B clients to your brand.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Koka Sexton
MARCH 11, 2018
Life takes us on some interesting journeys when we are not expecting it. If you would have asked me just a year ago if I would be out looking for a job in 2018, I would have laughed. I was with a fun company meeting with companies around the world that wanted to leverage my insights and strategies. Of course, that had a hashtag too… #PassportsAndPowerpoin t.
Laurel Papworth
MARCH 13, 2018
Just a quick note to say that there are a couple of spots left for the 2 Day Facebook Intensive Course in Sydney CBD in a few weeks. One person transferred to a later course and another one, well TBH I’m not sure what they are doing LOL. We’ll figure it out. Curriculum for the Intermediate Facebook 2 Day Workshop in Sydney CBD 2018. Anyway, if you want to learn Facebook, bring your laptop and your Facebook questions eg: Facebook Content Creation, posting, creating, images, videos, l
Ignite Social Media
MARCH 14, 2018
With the first day of spring right around the corner and the end of Q1 approaching it is a great time to do some ‘spring cleaning’ of your social channels and tactics. There have already been some channel announcements and updates that you will want to make sure you adjust to as we had into the spring season. Optimize Content & Post Types. During your spring cleanup, conduct an audit of what is and isn’t working for you in terms of your content and post types.
Devumi
MARCH 12, 2018
Keeping your audience engaged with your content can often be a challenge. To avoid creating recurring and monotonous content, diversify your social media content and increase viewer engagement. This article will help you discover how to develop an effective interactive content strategy that will actively involve your audience. Planning your interactive content When planning your […].
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Twist Image
MARCH 16, 2018
Episode #608 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #609 - Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion - How integrating brand and culture powers the world's greatest companies , was just published, and it follows her work on what it takes to not only st
Koka Sexton
MARCH 12, 2018
I’m joining the teams at Slack.com. How it happened. Nov 30, 2017 I wasn’t looking for a job. I had just got back from a solid trip to London and Paris meeting with companies, speaking at a couple events and meeting with the media for work. I was asked by an old friend and fellow LinkedIn alum now running Growth Marketing at Slack if I would be willing to talk with the VP of Marketing about content marketing.
Digimind
MARCH 12, 2018
Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.
ProBlogger
MARCH 13, 2018
One of the first income streams I experimented with on my blogs was Amazon’s Associates program. I’ve written extensively on my tips with making money through this affiliate program in my Ultimate Guide to the Amazon Affiliate Program. But today I want to update you on the results of experimenting with their OneLink feature. One of the challenges bloggers with international audiences face is the number of Amazon stores around the world.
Twist Image
MARCH 15, 2018
What does it take to get paid to speak? What does it take to get a speaking bureau to represent you? In 2006, I signed on with a professional speaking bureau and talent agency. I have been with that talent bureau ever since (almost 12 years and going strong). Along the way I have also added on a second bureau (based on where I live) to help in additional geographic regions (9 years with two separate agencies).
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