April, 2022

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Looking to take a break from LinkedIn? Here are some great ways to do it

SocMed Sean

Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. It’s a great site for promoting yourself, keeping up to date with your favorite companies, and creating and maintaining valuable professional relationships.

LinkedIn 261
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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.

Fair Use 215
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What Is The ROI of Virtual Events?

The Social Media Hat

Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI? The post What Is The ROI of Virtual Events? appeared first on The Social Media Hat.

ROI 214
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Reasons to Be Concerned About the Trend Toward Meta Automation

Jon Loomer

If the announcements related to Meta Advantage products are any indication, the future of Meta advertising is more automation and less control. Over and over again, we’re seeing fewer options, locked-in defaults, and a required trust that the preferred settings will get you results. Why am I concerned about this? I have a few reasons… 1.

Trends 206
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Crucial Skills for Today’s Workplace

Janet Fouts

It’s not news to anyone that we are confronted with an array of challenges in today’s workplace. After having many conversations with people wrestling with how, when, and why to go back into the workplace, I offer you a mindfulness-based emotional intelligence approach to working together and still taking care of ourselves as we roll forward into 2022.

Skills 183
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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Most Social Media Ads Reach Only. 5% Of Their Target Audience. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences.

CPM 172

More Trending

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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Influencer marketing – some love it and others hate it. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and ef

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6 Powerful Virtual Event Ideas for SaaS Brands

The Social Media Hat

There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives. The post 6 Powerful Virtual Event Ideas for SaaS Brands appeared first on The Social Media Hat.

Eventful 203
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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The study (“Analyzing the Impact and Accuracy of Facebook Activity on Facebook’s Ad-Interest Inference Process”), suggests that Facebook doesn’t consider positive, negative, or neutral reactions to a topic.

Study 202
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WhatsApp Announces 'Communities' to Enhance Group Chats in the App

Social Media Today

Communities will facilitate broader connection with like-minded people, and include a range of new engagement features.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Using audience intelligence to supercharge fashion innovation

Audiense

Do you remember what you wore before 2020? Us neither. The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Buying new clothes wasn’t a priority, unless they had elasticated waistbands.

Fashion 164
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Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

WebInKnow

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

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159 of the Best Instagram Reels Hashtags to 10x Your Growth

Hootsuite

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.

Hashtag 141
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The Big List of Virtual Event Session Ideas

The Social Media Hat

20+ Ideas for Your Next Virtual Event. The post The Big List of Virtual Event Session Ideas appeared first on The Social Media Hat.

Eventful 204
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How the Facebook Ad Auction Works

Jon Loomer

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. Here’s what you need to know… The Goal of the Auction.

Facebook 200
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YouTube Launches New 'Search Insights' for All Creators

Social Media Today

The new Search Insights tab will provide data on what people are searching for in the app, and on your channel specifically.

YouTube 195
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content.

Metrics 127
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How to 10X Your Social Strategy Through Data, Intel, & White Space

Oktopost

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

Data 118
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Perfect Your TikTok Schedule and Schedule TikTok Posts

Hootsuite

TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This means you can plan your content ahead of time and have it go live at a time when your audience is most active. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.

How To 127
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20

The Social Media Hat

what else can your brand do with an event platform? The post 20 appeared first on The Social Media Hat.

Eventful 150
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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. I even wrote about it a few years ago. Of course, it’s changed quite a bit since then and is difficult to find.

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TikTok Expands Access to its 'Effect House' AR Creation Platform

Social Media Today

TikTok's opening the door to expanded AR creativity - though it's doing so with user wellbeing in mind.

Platform 192
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#451: Money Mindset Must-Haves For Every Entrepreneur With Anthony O’Neal

Amy Porterfield

Why your income potential has everything to do with your mindset Question for you, friend. When you first started your business, what made you most excited? Let me guess — building something incredible, having the opportunity to help others and give back, and being your own boss topped the list. And while I’m sure making […]. The post #451: Money Mindset Must-Haves For Every Entrepreneur With Anthony O’Neal appeared first on Amy Porterfield | Online Marketing Expert.

Questions 123
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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. In this article, we’ll explore the close connection between social listening and strong content marketing practices.

Content 118
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Twitter Impressions and Reach: Definition and How to Track

Quintly

If you want a successful Twitter campaign, Twitter impressions are a fundamental metric to monitor. Understanding impressions can help you gauge your audience’s interest and boost your brand’s presence on Twitter.

Twitter 123
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8 Ways to Make Money on Instagram in 2022

Sprout Social

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.

Instagram 119
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why You Should Use the Facebook Pixel Helper Chrome Extension

Jon Loomer

Some of the most helpful tools are super simple. The Facebook Pixel Helper (is it the Meta Pixel Helper now?) is such a tool. The Facebook Pixel Helper is a Chrome browser extension. It’s not new. But, it’s extremely valuable for Facebook advertisers, and it’s free. What is it? First, you need to use the Chrome browser. If you do, you can add the Facebook Pixel Helper browser extension.

Facebook 199
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Reddit Updates Search Tools, Adds Capacity to Search User Comments

Social Media Today

The capacity to search Reddit comments will significantly enhance the platform's value as a research tool.

Reddit 190
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How to Download Instagram Reels: 4 Simple Ways

Hootsuite

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would al

Instagram 115
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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

B2B, despite what many believe, moves at a fast pace. You have to be able to monitor and understand what your competition is doing to stay one step ahead. In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies.

Analysis 118
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5 Smart Ways You Can Use Audience Data to Own the Twitter Marketing Game

Audiense

For many, it seems impossible to get a lot of engagement on branded Twitter accounts.

Twitter 148