SocMed Sean
APRIL 21, 2022
Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. It’s a great site for promoting yourself, keeping up to date with your favorite companies, and creating and maintaining valuable professional relationships.
Ignite Social Media
APRIL 8, 2022
Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.
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Janet Fouts
APRIL 21, 2022
It’s not news to anyone that we are confronted with an array of challenges in today’s workplace. After having many conversations with people wrestling with how, when, and why to go back into the workplace, I offer you a mindfulness-based emotional intelligence approach to working together and still taking care of ourselves as we roll forward into 2022.
The Social Media Hat
APRIL 1, 2022
Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI? The post What Is The ROI of Virtual Events? appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
The Realtime Report
APRIL 20, 2022
Most Social Media Ads Reach Only. 5% Of Their Target Audience. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences.
Jon Loomer
APRIL 19, 2022
If the announcements related to Meta Advantage products are any indication, the future of Meta advertising is more automation and less control. Over and over again, we’re seeing fewer options, locked-in defaults, and a required trust that the preferred settings will get you results. Why am I concerned about this? I have a few reasons… 1.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 13, 2022
The new Search Insights tab will provide data on what people are searching for in the app, and on your channel specifically.
Janet Fouts
APRIL 9, 2022
Whether you are going back into the office or the workplace after parental leave from work, from caring for a loved one, or because of the pandemic, how can you put your best foot forward and integrate without losing yourself in the process? My guest this week, Lori Mihalich-Levin, JD believes in empowering working parents, and in the coming months, many of us are heading back into the office for the first time in a while.
The Social Media Hat
APRIL 24, 2022
There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives. The post 6 Powerful Virtual Event Ideas for SaaS Brands appeared first on The Social Media Hat.
The Realtime Report
APRIL 4, 2022
Short Links on TikTok: Tips Marketers Need to Know. By. Desiree Johnson. TikTok has taken social media by storm and shows no signs of slowing down. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone. Within the span of minutes your video becomes discoverable content for TikTok’s global user base that has over one billion active users.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
APRIL 12, 2022
Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. Here’s what you need to know… The Goal of the Auction.
Audiense
APRIL 27, 2022
Do you remember what you wore before 2020? Us neither. The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Buying new clothes wasn’t a priority, unless they had elasticated waistbands.
Social Media Today
APRIL 14, 2022
Communities will facilitate broader connection with like-minded people, and include a range of new engagement features.
Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Influencer marketing – some love it and others hate it. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and ef
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Social Media Hat
APRIL 17, 2022
20+ Ideas for Your Next Virtual Event. The post The Big List of Virtual Event Session Ideas appeared first on The Social Media Hat.
WebInKnow
APRIL 25, 2022
Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.
Jon Loomer
APRIL 20, 2022
A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. I even wrote about it a few years ago. Of course, it’s changed quite a bit since then and is difficult to find.
Audiense
APRIL 6, 2022
Whether you’re a dedicated fashionista or a strict follower of goblincore , as the Devil Wear Prada taught us, fashion is everywhere. The fashion industry has been busy over the last couple of months, with the A/W 2022 lines being showcased in New York, London, Milan and Paris.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
APRIL 12, 2022
TikTok's opening the door to expanded AR creativity - though it's doing so with user wellbeing in mind.
Hootsuite
APRIL 18, 2022
To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.
Sprout Social
APRIL 5, 2022
Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content.
Oktopost
APRIL 25, 2022
Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?
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Discover just how easy it is to boost SEO with social media.
Jon Loomer
APRIL 5, 2022
The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Assuming that you already have the Meta pixel on every page of your website , Automatic Events can be generated without adding code — or any effort at all.
Buffer Social
APRIL 28, 2022
If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regu
Social Media Today
APRIL 14, 2022
The capacity to search Reddit comments will significantly enhance the platform's value as a research tool.
Hootsuite
APRIL 7, 2022
Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world.
Amy Porterfield
APRIL 14, 2022
Why your income potential has everything to do with your mindset Question for you, friend. When you first started your business, what made you most excited? Let me guess — building something incredible, having the opportunity to help others and give back, and being your own boss topped the list. And while I’m sure making […]. The post #451: Money Mindset Must-Haves For Every Entrepreneur With Anthony O’Neal appeared first on Amy Porterfield | Online Marketing Expert.
Oktopost
APRIL 21, 2022
Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. In this article, we’ll explore the close connection between social listening and strong content marketing practices.
Jon Loomer
APRIL 18, 2022
According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The study (“Analyzing the Impact and Accuracy of Facebook Activity on Facebook’s Ad-Interest Inference Process”), suggests that Facebook doesn’t consider positive, negative, or neutral reactions to a topic.
Sprout Social
APRIL 20, 2022
Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. . Coupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways.
Social Media Today
APRIL 12, 2022
YouTube's offering new caption editing capacity, while TikTok's rolling out auto-captions by default.
Hootsuite
APRIL 6, 2022
TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This means you can plan your content ahead of time and have it go live at a time when your audience is most active. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.
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