December, 2012

The Pope tweets and so can your CEO

Sherrilynne Starkie

The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”.

Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default.

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When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends.

Book Review: Stand Out Social Marketing

SocialFish

This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

China: The State of Social Media

Mindjumpers

Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years.

More Trending

Updated Facebook Tip: Organizing, Moving and Editing Your Photos And Albums

SocMed Sean

Uploading photos to Facebook using your phone or tablet is easy. Reorganizing them, however, can be a real pain. Check out my tips for creating Facebook albums and moving photos between albums. Facebook Featured Social Media Tech best practices facebook photos social media social networking tips

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point.

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?).

Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012.

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies. The list is published through Listly which means a significant difference from past lists.

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online.

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PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why you should be on Google+

SocialFish

I’m going to be talking about Google+ at the ASAE Technology Conference tomorrow. My theory about Google+ is explained incredibly well in this first presentation by Gideon Rosenblatt, which I am including as handout. If you understand this, you’ll get what you need to do with Google+.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Firebelly

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I asked Mik to share some thoughts on the future of digital publishing. Adam.

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The Space Between

Waxing UnLyrical

I had a marathon “start getting caught up on WUL” session yesterday (in fact, I’m typing this at 3:30 am today , though you won’t read it for a few hours more).

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How to Build a True Learning Community at the Core of Your Membership Model

SocialFish

What makes a group into a learning community? And what is the role of social media-enabled learning communities in the modern membership organization and other comparable types of knowledge service delivery?

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012.

Taking Control of Your Facebook News Feed

yMarketingMatters

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank.

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How to Beat Facebook EdgeRank and Never Miss Your Favorite Updates

Kikolani

By now, you’ve all heard about Facebook EdgeRank. For those who haven’t, it is Facebook’s algorithm to determine what status updates are displayed in each user’s newsfeed. Facebook EdgeRank Explained.

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ?

Social media offers innovative ways to reach out

SocialFish

This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012?

Content Marketing Tip: Video Transcripts

Firebelly

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015.

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7 Advanced Social Media Marketing Strategies

Kikolani

This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies.

Give the Gift of Giving this Holiday

Waxing UnLyrical

It wasn’t until my grandfather passed away earlier this year that his younger sister told me the story of their first Christmas. Their first Christmas. I did know that my grandfather only made it to the 6th grade before he had to start working to help support his family.