SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to

ROI 269

ROI Social Media CSR Knowledge Base 269

Waxing UnLyrical

JANUARY 24, 2019

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives. Only when we have a clear understanding of the desired results, what success looks like, the timeframe for delivering these results, the budget and resources available to us and the parameters within which we must operate can we begin to develop a plan to achi

Consultant 228

Consultant Banking Compete Energy 228

Social Media Today

JANUARY 7, 2019

As you look to utilize more advanced marketing automation tools, you're likely to face some pushback within your organization. Here are some tips to help alleviate concerns.

Team 167

Team Marketing How To Organization 167

Jon Loomer

JANUARY 29, 2019

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. But I wanted to focus on some specific ways that you can manage it. Let’s take a closer look… FIRST: Defining “High Frequency” Before we get started, we need to start with a definition of “hi

How To 167

How To Facebook CPM Campaign 167

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Social Media Hat

JANUARY 29, 2019

If you are struggling to regularly create rich content for your blog and all of your social channels month after month, this technique will blow your mind - and drive real business results!

Content 168

Content How To Facebook 168

Ignite Social Media

JANUARY 14, 2019

The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. To assist you in staying on top of these 2019 social media usage trends, we pulled out key insights from GlobalWebIndex’s latest Social Media Flagship Report.

Trends 161

Trends YouTube Buy Report 161

Waxing UnLyrical

JANUARY 17, 2019

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated?

News 203

News Press Release Creative Commons Survey 203

Social Media Today

JANUARY 29, 2019

In working with a range of clients across several industries, I’ve noticed a common major impediment to these organizations maximizing the value of their digital marketing performance. With priorities ranging from business development to film production and screenwriting, marketing is of.

Products 167

Products Film Social Media Tools 167

Kikolani

JANUARY 27, 2019

I distinctly remember a handful of years ago, when I was writing an article about social media and its place The post How to Improve Your Social Media Marketing in 2019 and Beyond appeared first on Kikolani.

Social Media 158

Social Media How To Marketing 158

The Social Media Hat

JANUARY 5, 2019

Over 100 articles, resources and guides to help bloggers new and old have been migrated, organized and assembled. All-new planners and posts are available too!

Resources 166

Resources Blogger Organization 166

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

JANUARY 7, 2019

Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Well, that rarely happens. If you want to create amazing content, most people need specific tools and inspiration in the process. Instagram’s Explore Page.

Tools 158

Tools Content Project Curation 158

Meltwater

JANUARY 24, 2019

If you work in public relations, you’re not a lone wolf. Chances are, you collaborate with any number of other departments within a company or client’s organization.The question is, how… Read More >>>.

Collaboration 145

Collaboration Questions Company Strategy 145

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. So how do you get started? What data should you track?

Social Media 145

Social Media How To Metrics URL 145

Social Media Today

JANUARY 23, 2019

Streaming giant Netflix has added a new option to share the latest show or movie you're watching to your Instagram Story, which may become a popular consideration for more brands.

Instagram 168

Instagram Marketing Brands 168

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Audiense

JANUARY 3, 2019

Happy New Year! We are starting 2019 the right way; refreshed, full of energy (and mince pies) and of course talking with our friends about social data and audience intelligence ! Below, 10 marketing professional superstars share with us their 2019 tips and predictions for creating the most powerful trends using social data and audience intelligence.

Trends 129

Trends Energy Course Data 129

The Social Media Hat

JANUARY 18, 2019

One of the most important metrics and actions that can result from social media activity is engagement - primarily comments. But what if you're getting comments and you don't know it?

Comments 156

Comments LinkedIn Metrics Activities 156

Ignite Social Media

JANUARY 24, 2019

It’s 9:00am on a work day and I’m already thinking about lunch. Since naturally it needs to decided now, time to go onto Instagram to see who could lure me to their fast food restaurant based upon their feed. Using QSR’s list from 2018 for inspiration, I even looked at those that aren’t local to our Michigan office and here were my favorites based upon their social presence on Instagram.

Company 156

Company Instagram Feed Feedly 156

Meltwater

JANUARY 13, 2019

What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? Today, people are becoming more and more wary of inauthentic brands and content on social media. The… Read More >>>.

Brands 136

Brands How To Influencer Social Media 136

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? Is it entertaining, educational, and igniting conversation? With 84% of consumers saying they’ve purchased a product after watching a video, video content marketing is no longer a maybe, but a must-have for your business. But I get that creating video content isn’t always easy.

Video 135

Video Social Media Engagement How To 135

Social Media Today

JANUARY 23, 2019

Do you want to generate more leads and inquiries via your website? Part of the process lies in creating effective sign-up forms which encourage conversion - the team from Red Website Design share eleven best practices for forms in the below infographic. The graphic focuses on these poi.

Tips 167

Tips Team Process Conversation 167

Bill Hartzer

JANUARY 11, 2019

Posted January 11, 2019. It appears that Twitter has finally fixed their Google search results problem. If you might recall, I wrote a while back that the Google search result for the “Twitter” search query was showing seemingly random Twitter accounts, like this one. My posting of these random search results for the Twitter search query, led me to check it over and over again for a few days, and it was random.

Google 127

Google Twitter Consultant SEO 127

agora pulse

JANUARY 23, 2019

Instagram is more than just a visual platform used to share those stunning images of mountainside views and great lakes. While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. More than 500 million people log into Instagram every day and one billion log in at least once a month.

Instagram 120

Instagram Tips UGC Hashtag 120

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Ignite Social Media

JANUARY 8, 2019

This article originally appeared on Forbes.com , on December 28, 2018. By most accounts, influencer marketing is now a multibillion-dollar industry. It’s an impressive feat until you consider that the social networks will rake in $26.95 billion in ad sales in the U.S. only this year, according to eMarketer. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 20

Influencer 141

Influencer Marketing Syndication Analysis 141

Meltwater

JANUARY 27, 2019

In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered. But we know we can count on… Read More >>>.

Issues 122

Issues Brands Reputation 122

Oktopost

JANUARY 2, 2019

What do you do if employees have lost their momentum and are no longer sharing your content? From leading by example, to demonstrating the value of advocacy, and down to tailoring the program to their needs - here are 8 ways to get them to share your content.

Content 122

Content Social Media Examples Analytics 122

Social Media Today

JANUARY 20, 2019

As marketing automation grows rapidly, so does its misuse. Here's a look at the most significant changes made by social networks regarding automation, and what marketers need to know moving forward.

Social Media 168

Social Media Social Networking Marketing 168

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2019. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’

Hashtag 111

Hashtag Instagram Travel Communities 111

Forbes Social Media

JANUARY 12, 2019

Macedonia’s Tetovo and Skopje lay unenviable claim to being Europe's two most polluted cities in 2018. But a Macedonian software engineer is hoping to make vital environmental change- with an app.

Software 111

Software Engineering Meeting 111

Ignite Social Media

JANUARY 28, 2019

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. There are 3 main categories to assist with the overall goal of your ad. These categories consist of awareness, consideration and conversion.

Facebook 138

Facebook Construction Advertising Eventful 138

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018.

Campaign 111

Campaign Social Media Metrics Trends 111

Oktopost

JANUARY 9, 2019

Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that.

Tools 116

Tools Influencer List Engagement 116