January, 2019

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter. It’s a pulse check. In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew.

Zuck’s facts about Facebook

Sherrilynne Starkie

Often when someone has a PR problem, they call people like me to help them fix it. More often than not, somebody has done something bad and has been found out. The media are reporting on it. People are talking about it online. Customers stop buying. Share prices fall. Regulators come in. And there could be about a million other bad things that come from getting a bad reputation. In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice.

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Why should you segment your target market when looking for influencers?

Audiense

Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular. Influencer Marketing

The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Photo by rawpixel on Unsplash. To reach your destination, you first need to know how to steer your ship.

Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

More Trending

The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value. Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments.

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You, Me, Empathy, #MindfulSocial with Non Wels

Janet Fouts

This was a very special episode with Non Wels, creator of the You, Me, Empathy podcast. We met on Twitter and struck up some conversations. Non hosted me on his podcast in October to talk about self-care for caregivers and a whole lot of other things. Non has a way with interviews that really draws out some unexpected insights. Listen to his podcast with an array of interesting people from all walks of life. Non tells us about how he manages that crucial word in the English language.

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Google Provides Official End Date for Google+

Social Media Today

Google has outlined the official timeline for the closure of Google+, giving users time to download any content they might want to keep

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The Guide To Social Media Marketing Automation

Webbiquity SMM

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Photo by Andy Kelly on Unsplash.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day. For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had.

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Meltwater

First day jitters are real. New employees frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anxious anticipation. Often, those embarking on a… Read More >>>. PR & Comms Career Development

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Podcast Playlist: A blast from the past

Sherrilynne Starkie

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. So here’s an update with what I’ve listened to and enjoyed this past week. For Immediate Release #171: Ice Cream For Breakfast. I’ve been listening to Shel Holtz’s podcast for ten years and rarely miss an episode. Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends.

How to Improve Your Social Media Marketing in 2019 and Beyond

Kikolani

I distinctly remember a handful of years ago, when I was writing an article about social media and its place The post How to Improve Your Social Media Marketing in 2019 and Beyond appeared first on Kikolani. Social Media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Publishes New Report on What Instagram Users Expect from Brands

Social Media Today

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram

Forgive for Good- #MindfulSocial with Dr. Fred Luskin

Janet Fouts

Luskin is the Director of the Stanford University Forgiveness Project, a senior consultant in health promotion at Stanford University, and a professor at the Institute for Transpersonal Psychology, as well as an affiliate faculty member of the Greater Good Science Center. He is the author of Forgive for Good: A Proven Prescription for Health and Happiness < as well as several other books on forgiveness.

Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success. This often results in showing vanity metrics that don’t tie to bottom line results. So brands move on to the next agency that promises them something shinier or cheaper. Are you essential … or a commodity? Agency life is tough.

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Marketing graphics as easy as pie!

Sherrilynne Starkie

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. It’s graphic design in a snap! Click here to get your Snappa free trial. . We celebrate National Pie Day annually on January 23rd. National Pie Day was created simply to celebrate the pie.

Social Usage Trends to Consider in 2019

Ignite Social Media

The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. To assist you in staying on top of these 2019 social media usage trends, we pulled out key insights from GlobalWebIndex’s latest Social Media Flagship Report. Facebook and YouTube Remain on Top.

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Instagram Stories is Now Being Used by 500 Million People Daily

Social Media Today

Facebook has reported that Instagram Stories has reached a new milestone of 500 million daily active users

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7 Instagram Selling Tips You Need to Be Using

agora pulse

Instagram is more than just a visual platform used to share those stunning images of mountainside views and great lakes. While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. More than 500 million people log into Instagram every day and one billion log in at least once a month.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

PR Collaboration: Don’t Be Afraid to Take the Lead

Meltwater

If you work in public relations, you’re not a lone wolf. Chances are, you collaborate with any number of other departments within a company or client’s organization.The question is, how… Read More >>>. Marketing PR & Comms Career Development Planning & Strategy

How to Turn Reviews into Amazing Social Posts

Socialmedia.biz

Finding clever ways to promote your products on social media can be quite tricky. No matter how much you test it, you can never know how well a certain marketing strategy will perform. Nowadays, online shoppers are very skeptic and do a lot of online research before buying something from a brand they haven’t previously heard of. As a business owner, it’s not enough to simply place your product on the market. You must build trust with your audience as well.

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The Gen Z Frequency reader competition winner

Sherrilynne Starkie

Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.

Top Tools to Create Amazing Content

Ignite Social Media

Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Well, that rarely happens. If you want to create amazing content, most people need specific tools and inspiration in the process. Instagram’s Explore Page. We have all heard of Instagram.

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6 High Performing Video Content Options for LinkedIn

Social Media Today

Video is the best performing content type on all social platforms, including LinkedIn - but what types of videos should you be creating for your LinkedIn audience

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

agora pulse

Advertising on Facebook is getting more complicated. The team continues to change existing features and launch new ones seemingly every other week. So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — you can end up making advertising mistakes that cost you both time and money. Here are 5 advertising mistakes that are destroying your campaigns and reducing your Facebook ad effectiveness. And how to avoid them!). Mistake 1: You’ve Got No Strategy.

Edgy Brands: How to Be Sassy, but Keep It Classy, on Social

Meltwater

What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? Today, people are becoming more and more wary of inauthentic brands and content on social media. The… Read More >>>. PR & Comms Content Marketing Social Media

Become a Fearless Online Community Leader

The Realtime Report

Become a Fearless Online Community Leader. By Bruce Fikowski. What’s the difference between productive online conversations and angry online snipping matches? Leadership. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. They otherwise become vacuums of disinformation and vitriol that inevitably fail. The best social managers build constituencies with purpose and a strategy for growth.

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 1 Facebook’s Sandberg outlines new plans to tackle misinformation. COO Sheryl Sandberg has unveiled five new ways Facebook will address issues of privacy and fake news.

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Fast Food Companies on Instagram

Ignite Social Media

It’s 9:00am on a work day and I’m already thinking about lunch. Since naturally it needs to decided now, time to go onto Instagram to see who could lure me to their fast food restaurant based upon their feed. Using QSR’s list from 2018 for inspiration, I even looked at those that aren’t local to our Michigan office and here were my favorites based upon their social presence on Instagram. Taco Bell. I’m just going to start out with my favorite, Taco Bell.