January, 2019

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter.

Zuck’s facts about Facebook

Sherrilynne Starkie

Often when someone has a PR problem, they call people like me to help them fix it. More often than not, somebody has done something bad and has been found out. The media are reporting on it. People are talking about it online. Customers stop buying. Share prices fall. Regulators come in.

Why should you segment your target market when looking for influencers?

Audiense

Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular. Influencer Marketing

Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

Google Provides Official End Date for Google+

Social Media Today

Google has outlined the official timeline for the closure of Google+, giving users time to download any content they might want to keep

Google 171

More Trending

The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value.

eBook 292

Social Usage Trends to Consider in 2019

Ignite Social Media

The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space.

Trends 164

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

News 255

The Guide To Social Media Marketing Automation

Webbiquity SMM

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Digital Marketing Trends That Will Rule 2019 [Infographic]

Social Media Today

What are the key trends you need to keep an eye on in 2019? The team from Venngage have put together this graphic

Trends 171

It’s Time to Rethink Facebook

Direct Marketing Observations

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol.

Podcast Playlist: A blast from the past

Sherrilynne Starkie

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. So here’s an update with what I’ve listened to and enjoyed this past week. For Immediate Release #171: Ice Cream For Breakfast.

Fast Food Companies on Instagram

Ignite Social Media

It’s 9:00am on a work day and I’m already thinking about lunch. Since naturally it needs to decided now, time to go onto Instagram to see who could lure me to their fast food restaurant based upon their feed.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day.

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Meltwater

First day jitters are real. New employees frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anxious anticipation. Often, those embarking on a… Read More >>>. PR & Comms Career Development

Tips 161

Facebook Publishes New Report on What Instagram Users Expect from Brands

Social Media Today

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram

You, Me, Empathy, #MindfulSocial with Non Wels

Janet Fouts

This was a very special episode with Non Wels, creator of the You, Me, Empathy podcast. We met on Twitter and struck up some conversations. Non hosted me on his podcast in October to talk about self-care for caregivers and a whole lot of other things.

Types 158

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Marketing graphics as easy as pie!

Sherrilynne Starkie

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. It’s graphic design in a snap!

Top Tools to Create Amazing Content

Ignite Social Media

Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Well, that rarely happens.

Tools 161

Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success.

How to Improve Your Social Media Marketing in 2019 and Beyond

Kikolani

I distinctly remember a handful of years ago, when I was writing an article about social media and its place The post How to Improve Your Social Media Marketing in 2019 and Beyond appeared first on Kikolani. Social Media

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

25 Free SEO Tools to Help Your Website Rank Higher on Google [Infographic]

Social Media Today

Looking to boost your search performance in 2019? These tools will help

SEO 171

How to Measure Your Social Media Performance

Rebekah Radice

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised?

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.

News 195

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action.

What’s your personal success strategy for 2019?

Waxing UnLyrical

Guest Post by Janet Fouts. As professionals we often have very specific ideas of what success will look like from the perspective of our job description and our goals for promotions, etc. Sometimes, we also forget that success is more than just income, status or recognition.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

How To 139

Instagram Stories is Now Being Used by 500 Million People Daily

Social Media Today

Facebook has reported that Instagram Stories has reached a new milestone of 500 million daily active users

Report 170

How to Create Engaging Videos for Social Media

Rebekah Radice

Does your video content captivate and engage your social media audience? Is it entertaining, educational, and igniting conversation? With 84% of consumers saying they’ve purchased a product after watching a video, video content marketing is no longer a maybe, but a must-have for your business.

Video 142

Taking part in the Facebook 10-year challenge?

Sherrilynne Starkie

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one.

Ignite Social Media is a Snapchat Certified Partner

Ignite Social Media

We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. What is a Snapchat Certified Partner?