April, 2018

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Why your social media isn’t working

Sherrilynne Starkie

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant. To succeed we must constantly change what we do and how we do it. Keeping up is not easy. It takes time and resources.

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How to Unite B2B PR and Content Marketing for Powerful Results

Meltwater

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said… Read More >>>.

B2B 267
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[Answered] Moving Facebook Photos In A Group Into Different Albums

SocMed Sean

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums. The steps detailed in that post are specifically focused on individual accounts and the photos posted to your personal timeline. In that previous post, I showed users that you can move a photo to another album by editing the album and then clicking the menu item for the individual photo that they want

Groups 246
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Where Does the PESO Model Belong?

Waxing UnLyrical

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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15 Different Emails To Send Your Subscribers To Build Trust

The Social Media Hat

This article will show you 15 different emails that you can send to your subscribers over time to help them get to know, like and trust you, and ultimately become your raving fans.

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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. It feels like we're on defense. We're trying to stay on top of all the latest news while also defending the company and our profession to family, friends, and clients because many of them simply do not understand how Facebook advertising works and what Facebook does with user data.

Analytics 167

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize.

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What Every Content Marketer Should Know About Artificial Intelligence

Social Media Today

The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now.

Content 166
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.

Eventful 156
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Where to Put Your Instagram Hashtags

Jenn's Trends

The age old debate as long as Instagram has been around: where should you put your Instagram hashtags? Should they go in the caption? Or should they go in a subsequent comment? Does it matter? Does one perform better than the other? Do people care? These are all the questions I hear all. the. time! […]. The post Where to Put Your Instagram Hashtags appeared first on Jenn's Trends.

Hashtag 155
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness? These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other.

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JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. If this is the case, he does indeed have a problem, and quitting social media is not the solution.

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Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. With change also comes many opinions, recommendations and experts excited to tell you the secret magic formula to success.

Content 162
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8 Elements Behind Every Successful Social Media Strategy

Social Media Today

Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them. And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks which you ne.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Here’s what you should know about these Social Superheroes. Team Facebook Let’s talk vanity metrics.

Instagram 131
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The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. The face we see the most isn’t an influencer but what I like to call a “frequencer.” This person isn’t as much a thought leader as they are someone who pushes out content like they

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Get Listed: 10 Web Directories that Bring Traffic

Kikolani

Web directories still play a very important role in the online market today. They help classify different websites into different The post Get Listed: 10 Web Directories that Bring Traffic appeared first on Kikolani.

Directory 148
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5 Best Health Social Media Campaigns

Meltwater

Social media has changed the way we learn about what’s happening in the world. For consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

Industry 152
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4 Ways To Get Your Instagram Story to the Top of Your Followers Newsfeed

Social Media Today

We all understand the value of Instagram Stories, but recently this feature has become rather congested. Here are four simple, easy to follow ways to get your Instagram story to the top of your followers' newsfeed.

Instagram 158
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5 Signs Your Instagram and Facebook Influencer Campaigns Aren’t Working

The Social Media Hat

Chances are, if your influencer marketing campaigns aren't working very well, you know it. But what you might not know is why.

Campaign 167
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The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. The face we see the most isn’t an influencer but what I like to call a “frequencer.” This person isn’t as much a thought leader as they are someone who pushes out content like they’re a b

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How eCommerce Is Helping The Environmental Cause

The Realtime Report

How eCommerce Is Helping The Environmental Cause. By Victoria Greene. eCommerce exploded onto the scene in the early Nineties, and has only grown from strength to strength since then. From stationery and suitcases to guitars and groceries, there’s a wealth of goods and services available at our fingertips. With that kind of growth, you might be concerned with the kind of impact it is having on the environment.

Chemicals 131
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Why Your Business’s Online Reputation Matters A Lot For Your Growth

Meltwater

People look for, review, ask for recommendations for and talk about businesses every day online. Because of this, your business' online reputation matters a lot.That can be a good thing… Read More >>>.

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Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media. The Shorty awards are in their 10 th year and they continue to be one of the highest honors within the social media space.

Banking 119
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Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Social Media Today

Facebook's testing out a new video format which would enable publishers to post pre-recorded video in what's essentially the Facebook Live environment.

Video 165
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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SEO in 2018: 7 Updates You Need to Know

The Social Media Hat

This post will give you help you discover the seven most important SEO updates that you need to know in 2018.

SEO 167
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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” That seems sooooo Early 2018 now. Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. In the past, some third-party tools took advantage of the data they had access to through these APIs.

API 119
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How To Use Customer Insight To Power Your Business

The Realtime Report

How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

How To 114
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In PR, There’s Power in Third-Party Validation

Meltwater

I recently came across this quote:“To get something from nothing, you need the validity that only third-party endorsements can bring.” - Al and Laura Ries, Ries & RiesIt got me… Read More >>>.

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5 Ways to Stay Up-to-Date on Social Media

Ignite Social Media

Social media moves quickly and changes from one minute to the next. It’s important to stay up-to-date on all the goings on to keep your social strategy fresh and effective. Here are five ways to stay ahead of the game: Facebook , Instagram , Pinterest , Twitter and Snapchat all have blogs where they share in-depth updates on channel changes, best practices, as well as case studies on brands using their platform.