April, 2018

Why your social media isn’t working

Sherrilynne Starkie

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant.

Where Does the PESO Model Belong?

Waxing UnLyrical

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales.

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How to Unite B2B PR and Content Marketing for Powerful Results

Meltwater

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” ” When you boil it down, there’s a lot to be said… Read More >>>.

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13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

Twitter has been one of the major hubs of social networking , revolutionizing what was already a new and adapting Internet invention. The live nature of the website has provided unlimited potential for personal and commercial use alike.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Current State of Social Media Algorithms [Infographic]

Social Media Today

This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do

The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

More Trending

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity.

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Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

[Cool Social Tools] Amplifr takes your social media management to the next level

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps!

Why Your Business Should Be Blogging [Infographic]

Social Media Today

If you're not convinced of the benefits of content marketing, check out these stats on how blogging can help boost your digital efforts

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Guest Post by Mike Connell. Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more.

5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

5 Best SEO Tools for Bloggers and Webmaster. SEO tools are essential to dominate your competitors in search pages, so having the right one is important. We roundup some of the best SEO tools of 2018 to help you gain more organic traffic and better search positions.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs.

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4 Reasons to Invest in Content Marketing, and How to Create an Effective Strategy [Infographic]

Social Media Today

Content marketing plays a key role in SEO, but there are also other potential benefits for SMBs

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Why Your Business’s Online Reputation Matters A Lot For Your Growth

Meltwater

People look for, review, ask for recommendations for and talk about businesses every day online. Because of this, your business' online reputation matters a lot.That can be a good thing… Read More >>>.

Top Five: Social media security & privacy advances

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Social media security & privacy advances. Listly by Sherrilynne Starkie. Top 5 must know news and information from the world of social media for this week. Follow List. Embed List.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness?

Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. It feels like we're on defense.

Market Your Donation Page With 6 Stellar Social Media Strategies

SocialFish

If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns.

4 Tips to Help Your Business Generate More Clients via Social Media

Social Media Today

Social media can be a great tool for lead generation - if you're using it correctly

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Best Health Social Media Campaigns

Meltwater

Social media has changed the way we learn about what’s happening in the world. For consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. Social Media social media

Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. Co-author Tom McMakin is the CEO of PIE (Profitable Ideas Exchange) and is an expert in professional services businesses.

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5 Ways Identity Verification Can Protect Your Business and Your Customers

The Realtime Report

5 Ways Identity Verification Can Protect Your Business and Your Customers.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

[Answered] Moving Facebook Photos In A Group Into Different Albums

SocMed Sean

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums.

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10 Types of Posts to Help You Stand Out Online [Infographic]

Social Media Today

Engagement is the name of the game in social media marketing, and these post types can help you boost interaction and response

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In PR, There’s Power in Third-Party Validation

Meltwater

I recently came across this quote:“To get something from nothing, you need the validity that only third-party endorsements can bring.” ” - Al and Laura Ries, Ries & RiesIt got me… Read More >>>.

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Did you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it. After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? For most, it’s the latter.

How eCommerce Is Helping The Environmental Cause

The Realtime Report

How eCommerce Is Helping The Environmental Cause. By Victoria Greene. eCommerce exploded onto the scene in the early Nineties, and has only grown from strength to strength since then.

Get Listed: 10 Web Directories that Bring Traffic

Kikolani

Web directories still play a very important role in the online market today. They help classify different websites into different The post Get Listed: 10 Web Directories that Bring Traffic appeared first on Kikolani. Business