April, 2018

Why your social media isn’t working

Sherrilynne Starkie

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant.

How to Unite B2B PR and Content Marketing for Powerful Results

Meltwater

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” ” When you boil it down, there’s a lot to be said… Read More >>>.

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[Answered] Moving Facebook Photos In A Group Into Different Albums

SocMed Sean

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums.

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Where Does the PESO Model Belong?

Waxing UnLyrical

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales.

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5 Ways Identity Verification Can Protect Your Business and Your Customers

The Realtime Report

5 Ways Identity Verification Can Protect Your Business and Your Customers.

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results.

Fake news: Can you tell the difference?

Sherrilynne Starkie

The majority of public relations professionals predict that in just five years the average person will not be able to distinguish between news stories and advertising copy, and what’s more, most people won’t even care.

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More Trending

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Guest Post by Mike Connell. Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more.

5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

5 Best SEO Tools for Bloggers and Webmaster. SEO tools are essential to dominate your competitors in search pages, so having the right one is important. We roundup some of the best SEO tools of 2018 to help you gain more organic traffic and better search positions.

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Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

No doubt 2018 is a year of change in the digital and social web.

JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”.

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Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness?

The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. Co-author Tom McMakin is the CEO of PIE (Profitable Ideas Exchange) and is an expert in professional services businesses.

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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. It feels like we're on defense.

What Every Content Marketer Should Know About Artificial Intelligence

Social Media Today

The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now

5 Best Health Social Media Campaigns

Meltwater

Social media has changed the way we learn about what’s happening in the world. For consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. Social Media social media

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Get Listed: 10 Web Directories that Bring Traffic

Kikolani

Web directories still play a very important role in the online market today. They help classify different websites into different The post Get Listed: 10 Web Directories that Bring Traffic appeared first on Kikolani. Business

Where to Put Your Instagram Hashtags

Jenn's Trends

The age old debate as long as Instagram has been around: where should you put your Instagram hashtags? Should they go in the caption? Or should they go in a subsequent comment? Does it matter? Does one perform better than the other? Do people care? These are all the questions I hear all.

How eCommerce Is Helping The Environmental Cause

The Realtime Report

How eCommerce Is Helping The Environmental Cause. By Victoria Greene. eCommerce exploded onto the scene in the early Nineties, and has only grown from strength to strength since then.

Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Social Media Today

Facebook's testing out a new video format which would enable publishers to post pre-recorded video in what's essentially the Facebook Live environment

Why Your Business’s Online Reputation Matters A Lot For Your Growth

Meltwater

People look for, review, ask for recommendations for and talk about businesses every day online. Because of this, your business' online reputation matters a lot.That can be a good thing… Read More >>>.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

Expert Roundup: Do You Queue or Schedule Your Social Media Posts?

agora pulse

Queue or schedule… it’s an age long question! Or at least, a question going back as far as the inception of social media scheduling tools. Which one should you use for managing your client’s social media accounts?

IS Your Website GDPR Compliant?

Janet Fouts

Of course, we are all aware of the privacy issues now in the news about Facebook and other major networking sites. The European Union has been thinking about this much longer, and a new regulation goes into effect soon that will impact how we all do business online.

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How To Use Customer Insight To Power Your Business

The Realtime Report

How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses.

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Facebook's Up and Downvote Tools for Comments are Now Available to More Users

Social Media Today

Facebook's expanding its test of up and downvotes for comments, which could have significant implications

In PR, There’s Power in Third-Party Validation

Meltwater

I recently came across this quote:“To get something from nothing, you need the validity that only third-party endorsements can bring.” ” - Al and Laura Ries, Ries & RiesIt got me… Read More >>>.

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What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll.

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Expert Roundup: Do You Queue or Schedule Your Social Media Posts?

agora pulse

Queue or schedule… it’s an age long question! Or at least, a question going back as far as the inception of social media scheduling tools. Which one should you use for managing your client’s social media accounts?

Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity.

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