April, 2018

Why your social media isn’t working

Sherrilynne Starkie

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant.

Where Does the PESO Model Belong?

Waxing UnLyrical

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales.

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Trending Sources

5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

5 Best SEO Tools for Bloggers and Webmaster. SEO tools are essential to dominate your competitors in search pages, so having the right one is important. We roundup some of the best SEO tools of 2018 to help you gain more organic traffic and better search positions.

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How to Unite B2B PR and Content Marketing for Powerful Results

Meltwater

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” ” When you boil it down, there’s a lot to be said… Read More >>>.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity.

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How eCommerce Is Helping The Environmental Cause

The Realtime Report

How eCommerce Is Helping The Environmental Cause. By Victoria Greene. eCommerce exploded onto the scene in the early Nineties, and has only grown from strength to strength since then.

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

[Cool Social Tools] Amplifr takes your social media management to the next level

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Guest Post by Mike Connell. Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more.

5 Ways Identity Verification Can Protect Your Business and Your Customers

The Realtime Report

5 Ways Identity Verification Can Protect Your Business and Your Customers.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Participation Marketing #MindfulSocial with @Britopian

Janet Fouts

Are you thinking of how, when, or why you should be mobilizing your employees to get more engaged with sharing and supporting your business online? Are you holding them back just in case it doesn’t go well?

Market Your Donation Page With 6 Stellar Social Media Strategies

SocialFish

If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns.

The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Top Five: Social media security & privacy advances

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Social media security & privacy advances. Listly by Sherrilynne Starkie. Top 5 must know news and information from the world of social media for this week. Follow List. Embed List.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness?

How To Use Customer Insight To Power Your Business

The Realtime Report

How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses.

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[Answered] Moving Facebook Photos In A Group Into Different Albums

SocMed Sean

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums.

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PSA To Nonprofits: GDPR May Apply to You

SocialFish

Guest article by Beth Bacon, Director of Policy and Privacy, Public Interest Registry.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook's Up and Downvote Tools for Comments are Now Available to More Users

Social Media Today

Facebook's expanding its test of up and downvotes for comments, which could have significant implications

Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. Co-author Tom McMakin is the CEO of PIE (Profitable Ideas Exchange) and is an expert in professional services businesses.

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How To Select The Best Stock Footage To Create Compelling Visuals For Social

Socially Sorted

Want to find the best stock footage to create compelling visuals for social media? If you use visual assets on social, then this post will help you to up your game when it comes to stock footage – whether it’s photos or graphics or videos. We break down the. // Read More.

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10 Adobe Illustrator Tips And Tools You Need To Know

The Realtime Report

10 Adobe Illustrator Tips And Tools You Need To Know. Rachel Summers. No matter whether you’re an utter newbie when it comes to Adobe Illustrator, or you’ve been using it for years, there’s always more to learn.

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How to Schedule Facebook Posts to Save Time and Get Better Results

Buffer Social

Imagine this scenario: You have planned to post once a day on Facebook this week. On Monday morning, you log in to Facebook and navigate to your company’s Facebook Page. You spend some time crafting the perfect post and wait for the supposed best time to post.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” ” That seems sooooo Early 2018 now. Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs.

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The Current State of Social Media Algorithms [Infographic]

Social Media Today

This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results.

23 Easy Instagram Post Ideas that Will Make Your Engagement Soar

Socially Sorted

If you’re looking for easy Instagram Post Ideas then this post is packed with them. We’ve got 23 Easy Instagram Post Ideas that will make your engagement soar. No longer will you be stuck for “what to post” with this easy reference list – and. // Read More.