December, 2010

Trending Sources

Seeking Guest Authors for Weekly Series

Ari Herzog

Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

This is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement?

Facebook vs Google Infographic

Idaconcpts

Continue reading for an insightful infographic from digitalsurgeons. Click for larger image.). Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it?

Social Media Adoption by Top 10 Media Agencies

Social Media Citizens

The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well.

The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further.

Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone.

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications

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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011.

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A World Gone Social

Learn how companies must adapt to survive.

8 Open Source Projects from Google

Idaconcpts

For many Google has become the patron saint of open source, and the number of open source projects Google supports or directly develops seems to increase every day.

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too.

Who Really Uses Twitter, and How?

Pamorama

The Pew Research Center has released the findings (PDF) of their first study focused exclusively on Twitter. According to the report, Twitter is still a niche product used by 8% of U.S. Internet users.

Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

A Compilation of the Best Social Media Trends for 2011

Spin Sucks

I have a feeling this week is going to be like a ghost town so I’m going to do aggregate posts that will help you plan for and do your jobs more efficiently in 2011. Today’s post is a list of the best social media trends for 2011.

December 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull.

How to Screw-Up a Blogger Pitch in 4 Easy Steps

Almost Savvy

In addition to all of the presentations and workshops, one of the many wonderful aspects of the recent LeWeb conference in Paris is the opportunity to connect with others who are working on innovative projects and developing new applications which make our lives easier or more productive.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Translation and Localization Tips for Publishers

Adam Sherk

This is a guest post from Christian Arno , founder of Lingo24 , a global translation service. I asked Christian to provide some tips for publishers looking to expand their presence in international markets. – Adam. To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to consider when localizing an online newspaper or magazine. Translation.

13 Characteristics Of Successful Digital Schmoozers

Techipedia: Tamar Weinberg

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Digital schomoozers. You know the type. They have REALLY engaged social networks.

WikiLeaks End Our Perception of Control

Spin Sucks

When I speak , my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another.

Basic SEO Tactics - Social Media

Social Media Network Marketing

Many a times am asked what are the basic SEO tactics to know and keep in mind. Well if one starts to explain this then the list can be a little overwhelming. However to keep matters a little simple I would suggest the below so as to be a little more effective: Key Word Research And Optimization: Before going into any detail you would first require to do a proper keyword research. Key words are the search words that your target audience would be keying into search sites say for instance Google.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget.

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

2010 was a heck of a year in so many ways wasn’t it? I know it was for me. One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it?

Press Releases Do Get Shared on Google News

Adam Sherk

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders.

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ. Image: Martin LaBar via Flickr, Creative Commons

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.