September, 2013

Getting behind United Way Ottawa

Sherrilynne Starkie

United Way Ottawa really does make change happen. I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. .

Brands Rocking Instagram

Mindjumpers

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium?

Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

There’s no doubt about the fact that patients are becoming more vocal in the social media space.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Google Plus versus Facebook? Really…

Direct Marketing Observations

It’s hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook? Check out this infographic from Social Annex , what do you think? Facebook google social media G

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More Trending

Infographic: Selling in social media

Sherrilynne Starkie

Some great stats here about how companies and brands are using social media to boost sales. via Social Media Today. Related posts: Blog check list for getting noticed. Psychology of social networking. Pinterest for business. PLEASE LIKE MY FACEBOOK PAGE. Featured infographic Social Media

Larger Pictures in Facebook Page Link Posts

Mindjumpers

So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog?

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

When Life and S**t Happens

Waxing UnLyrical

Normally I’d be wishing you a “Happy Monday” (because we pretend there is such a thing) and getting you started on your weekly roundup. But when S**t happens, it’s pretty stupid to pretend it’s imaginary. And right now, S**t is happening with my loved ones and me.

Buying Facebook Likes. It Happens. A lot.

Jason Yormark

It’s just like anything else in life really. Anything can just about be bought for the right price. And buying Facebook Likes is no different. Chances are you’ve visited plenty of Facebook pages of companies or organizations that have done so.

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PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no.

5 Colleges Using Social Media to Boost Student-Alumni Relations

SocialFish

Guest post by Maria Peterson, an early education specialist who writes about advocating for head start schools. ————— Many college students are willingly without a landline, but few are without their social media in the palm of their hand.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Attention Economy is Distracting Me

Direct Marketing Observations

Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus. I know you “get” what they all do, at least you should, but I have a question for you.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it.

An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication. Images: Woop Studio ‘s Alphabet Flashcards, used with permission.

Facebook adds Shared Photo Albums

The Social Media Incubator

Just a few minutes ago, our social media & client services manager, Chelsea Janke , was given a new feature on Facebook called “ Shared Albums.” ” Upon reviewing, we have created a pro and con list along with a how-to on using the new feature for our readers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Ladies, choose a man as your mentor

Sherrilynne Starkie

A mentor is someone who imparts wisdom to and shares knowledge with a less experienced colleague, according to the dictionary, but in real life, having a great mentor can mean getting better career opportunities.

[Cool Infographic Friday] The History of Social Collaboration

SocialFish

Social technology has become such a natural habit for most people. If you’re not on Facebook, then Twitter is your first port of call. Communication has become so digitalized that in this day and age, it’s a necessity.

Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation.

Google No Longer Passing Keyword Referral Data for All Users

Bill Hartzer

Wow, I knew this day was coming at some point, but I really didn’t expect that this change would happen this soon. Google no longer is passing keyword referral data through to websites.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Monday Roundup: Stay Secure

Waxing UnLyrical

With the anniversary of 9-11 coming up, we’ve already started to see related stories. But one of the most important things we can do to stay secure is protecting ourselves, and our information, online. I hope these posts give you a head start. Image: solarisgirl via Flickr, CC 2.0.

The 6 Best Features of iOS 7

The Social Media Incubator

Apple rolled out it’s long awaited iOS 7 update to it’s customers on September 18. The update came after what seemed like a lifetime wait to iOS users for what Apple CEO Tim Cook called, “The biggest change to iOS since the introduction of the iPhone.”

32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question.

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5 Must Haves for Every Good Blog Post

SocialFish

I run a Social Media Professionals Community on Google+, and I recently asked a few members of the community to provide 5 things they look for in a good blog post.

Has Social Media Made It Impossible To Live In The Moment?

Firebelly

How do we find a balance between the desire to share and the need to unplug? A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.”

SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. SEMPO, and its Board of Directors, should know better than to take advantage of these types of links.

Friday Funny: Newfangled Social Networking

Waxing UnLyrical

Does this strike a chord? … Thought so. Happy Friday, everyone! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Newfangled Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

App of the Week: Wunderlist

The Social Media Incubator

We are all busy. We all have our own way of time and task management. A lot of us make to-do lists, shopping lists, etc. In this day and age, we don’t have to carry a notepad around of all the things we have on our plates.

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