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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link]. So the URL for my Facebook Page is now [link].

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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

Based on Meta’s documentation and my own research (always dangerous), this is my interpretation of what you need to do. ” This information should then be passed using URL parameters (characters that are appended to the end of the confirmation page URL). The main steps: What platform is used for purchases?

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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

This is a potentially big and useful update for marketers. If you do a good job of messaging in that document, you may end up with more leads that become buyers. Typically, you would need to provide a URL to your website for the final step. One of those features is Gated Content, and you may have this feature now (I do).

Content 211
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What Marketers Need to Know about Facebook Global Pages

Ignite Social Media

The main benefit of the global page structure is to provide content that is relevant for specific countries/regions while still maintaining the universal brand name and vanity URL. Under the global page structure, there are three (3) types of pages: default, market, and a root page. Market Pages.

Facebook 161
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Head to the Google Analytics Campaign URL builder.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Document where you’re at. Document your competitors. Let’s look.

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!