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5 Brands Successfully Using Education to Engage

Convince & Convert

They share delicious recipes along with stunning photos of ingredients, tips to keep your kids healthy, and spotlights on new local vendors. Mint.com Facebook updates encourage discussion. Funny and relevant Facebook updates from GE. Cabot is not promoting the healthy route like Whole Foods, they stick to the delicious.

Education 126
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Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. It’s a win-win situation: users get a discount on their (safe) ride home, and brands encourage consumers to engage with them digitally.

Discount 164
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This Week in Social Media – 8/14/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Are you struggling to come up with new, engaging, and creative YouTube video ideas? Especially ones that your audience will love and engage with. Easily craft engaging descriptions, and start growing your YouTube channel today. Showcase iconic sights, delicious cuisine, and any unique activities you participated in.

YouTube 103
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Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

500 million people watch Facebook videos every day. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. With long videos, businesses will really start to tap into the value of video – a medium which should account for 78% of all mobile traffic by 2021. Video is a content goldmine.

Instagram 105
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Some Perspectives on Pinterest

Social Media Marketing

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each. Shame on you.

Apparel 167
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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.