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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. Consumers today don’t search with long phrases. They search once and if they don’t get what they want, they tend to add to it and keep adding to it until they find what they want. Technology.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Email is the #2 priority.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing. 3 reasons to include social teams in multichannel campaign planning. Social data can strengthen your campaign strategies. Tap that data source and the experts on it now to get ahead of the curve.

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Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. The next step is to build a strategy for each of your chosen platforms.

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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

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