Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 87

Analysis Report Examples Tools 87

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. But they would be mistaken in following that line of thinking because SEO isn’t dead, or even dying.

Marketing 181

Marketing Influencer SEO Adwords 181

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Looking at data from the Webbiquity blog, several trends are apparent. SEO doesn’t produce immediate results, but is crucial over the long term. Every blogger wants more traffic. How to get it?

Syndication 187

Syndication Data How To HootSuite 187

Sprout Social

JANUARY 31, 2024

Both big-picture and granular data points can clue you in on what videos are doing well. Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network.

YouTube 92

YouTube Engagement Metrics Analytics 92

Mindjumpers

NOVEMBER 7, 2014

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com.

SEO 252

SEO Engineering Communities Advertising 252

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. The recent data breach was the final nail in the coffin.

Google 279

Google Film Instagram News 279

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. In order to gain insights from social data, first you'll need to establish a reliable method of social media data collection.

Data 40

Data Social Media Marketing Influencer 40

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

YouTube 145

YouTube HootSuite Marketing Video 145

Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Greg Jarboe and Lee Odden are at the forefront of evangelizing the importance of SEO in public relations and in teaching how to actually implement integrated efforts.

SEO 166

SEO Vocus Social Media Press Release 166

Convince & Convert

MARCH 6, 2015

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The good news is, SEO audits don’t have to be difficult.

SEO 60

SEO Analytics Engineering URL 60

Webbiquity SMM

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Show and Tell: Use More Video Marketing. What to do?

Content 191

Content Tips How To Video 191

Socialized

FEBRUARY 10, 2021

How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. For instance, data reveals that people who are using basic telephones are older and have lower educational attainment than smartphones.

Questions 130

Questions Social Media Social Networking Metrics 130

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 220

B2B Brands LinkedIn Influencer 220

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. You can find him on Google+ and all the other social networks.

Adwords 278

Adwords SEO Compete Analytics 278

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Sherrilynne Starkie

JANUARY 16, 2012

Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. SEO: social networks influence search rankings. What Marketers Need to Know about Google Search Plus (greatfinds.icrossing.com). Online petition gets country on the map.

Picasa 304

Picasa Engineering Privacy Google 304

Kikolani

AUGUST 2, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. Search Engines / SEO. Top Five on Friday.

Marketing 121

Marketing SEO Mashup Groups 121

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Convince & Convert

APRIL 9, 2014

It is almost guaranteed this data will start to be used in relation to Adwords, enabling a far more refined and differentiated experience for advertisers and searchers. You know this already, but the social engagement on Google+ sends social signals like no other social platform.

Google 167

Google Adwords Marketing YouTube 167

Kikolani

JULY 5, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Search Engines / SEO. Your Opinions Wanted.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? Figure out how to position your brand.

Research 96

Research How To Marketing Price 96

Kikolani

JUNE 14, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How 7 Experts Solve Their Most Painful Email Marketing Problems – Agree email marketing can sometimes be a pain? Search Engines / SEO. The Resources Mashup.

Marketing 127

Marketing FeedBlitz RSS SEO 127

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Social media, yes. I don’t blame him.

Team 213

Team Influencer Case Study Industry 213

Ignite Social Media

SEPTEMBER 28, 2018

social media accounts, and 98% of internet users visiting or utilizing a social network in the past month – social media is playing an increasingly important role in many consumer’s purchase journey. Social Networks are Among the Top 4 Product Research Channels.

Research 123

Research Products Discount Review 123

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Without data, you’re making decisions in a vacuum. Talk to your SEO and Web team.

Trends 75

Trends Content Marketing Patterns 75

Kikolani

MAY 24, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Content marketing metrics is about measuring the results. Search Engines / SEO. SEO is Like… 9 Hilarious SEO Analogies – SEO is Like… 9 Hilarious SEO Analogies.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Kikolani

OCTOBER 10, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. Use this data to fine-tune your website, and to make sure you’re reaching your target audience.

Analytics 113

Analytics SEO Social Media Google 113

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Google+ Guides and Tips.

Google 218

Google Tips Bookmarklet SEO 218

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

SEO 188

SEO B2B Social Bookmarking Organization 188