Remove Data Remove Google Remove Paid Search Remove SEO
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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results.

Google 167
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. MajesticSEO.

SEO 167
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 91
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How To Conduct An In-Depth YouTube Audit

Keyhole.co

YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. A user-friendly social media reporting and analysis tool helps brands make data-driven decisions.

YouTube 52
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Monday’s 5 Social Media Must-Reads

Firebelly

Social Media and SEO massively undervalued: Study. From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated. By Tom Critchlow Social media is becoming increasingly important for SEO.

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Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. However, Yahoo!, We expected as much from Yahoo!

Google 101
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Using Entry Pages As A Key Metric

Small Business Mavericks

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?” Also, you can set up a separate landing page for social media and paid search while keeping your primary landing page for organic search only.

Metrics 101