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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. Image via Pixabay , Creative Commons CC0.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Image: rawpixel via Unsplash, Creative Commons CC0. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. Stories stick.

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Social Media: Where Everybody Knows Your Name

Myrland Marketing

Influencers. If it’s LinkedIn, we have a group that we like to visit. We need to research and join a group on LinkedIn. Photo Credit to Wikipedia under a Creative Commons License. Obviously, we have to connect with our prospects, the people we want to do business with, whether they are: New clients.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. Traditional marketing still has its uses — it can still create interest and desire, reach them when they’re not plugged in, and influence brand perception. In this age group, only 30% are online more than once per day. Behind the huge shift toward social & online media.

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Let Your Freak Flag Fly

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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ProBlogger Challenge: Create a Pinterest Persona

ProBlogger

Image by SebastianDooris, licensed under Creative Commons. The difference is that Pinterest users have a different level of savvy and you want different behaviour from different groups. Who influences the users in social media? What is a Pinterest persona? This is very similar to the concept of a blog persona.