Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

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Class Blogger Issues Review 184

ProBlogger

MARCH 13, 2017

In comparison to a control group, the ad had a 57% increase in ad recall, and brand awareness increased by 27%. They also used insights from Brand Watch to narrow down their target audience to a more specific age group, as they had a 79% brand recall with people aged between 35 and 44. Example #4: Unsplash.

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Products Brands Campaign Reputation 51

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s good to know that there are ways to bring Facebook community closer together. Think again!

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Marketing SEO Journal Engineering 265

Buffer Social

NOVEMBER 16, 2016

Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you and fill your Buffer queue, making content curation super easy. All the articles are curated by its community of marketers and manually approved. Collect Instagram photos from customers and influencers. Price: Free.

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Tools Social Media Curation How To 40

Buzz Marketing for Technology

JUNE 23, 2008

Instead, we need to appeal to intrinsic motivators, such as peoples desire to help others, getting enjoyment out of the task, feeling like they belong to a cohesive group and feeling like theyre contributing to something meaningful. Creative Commons Attribution-Noncommercial-Share Alike 3.0 Services for Individuals.

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Jeff Esposito

AUGUST 16, 2010

The outrage from the two groups stems from Target donating $150,000 to a business group backing Minnesota Republican gubernatorial candidate Tom Emmer. In this case, Target could have made the donation to the candidate but countered with a similar donation to an organization teaching tolerance for the gay and lesbian communities.

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Issues Policies Reputation Insurance 34

ProBlogger

MARCH 7, 2013

Image by SebastianDooris, licensed under Creative Commons. The difference is that Pinterest users have a different level of savvy and you want different behaviour from different groups. Who influences the users in social media? What is a Pinterest persona? This is very similar to the concept of a blog persona.

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Creative Commons Overview Curation Types 41

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Some communities are very open to marketers being there and contributing to the conversation.

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Social Media Marketing Consultant Communities 163

Justin Levy

JULY 14, 2009

Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest , Kiva , Healthy Child, Healthy World , Environmental Working Group , and Water for People. Because your friends or readers already trust you, what you say is influential.

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Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. It’s not enough to be insular and focus on your groups of friends. At business networking events, try to get to know people outside your group of trusted colleagues. I created an additional account for people in that group.

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Twitter Sports Microblogging HootSuite 205

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Given the audience’s pension to blog and to rate and review companies and products, this is a perfect group to pool for product reviews or a refer-a-friend or loyalty program.

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CoTweet CoTweet Press Release Company 36

Buzz Marketing for Technology

JULY 21, 2008

Its a tragedy that we have these wildly over-engineered communication tools with 1001 useless functions, but no one has grappled with the very human, critical problem of setting priorities for conversations, and getting the people who most need it access to the experts quickly. Social Software Group. Kirsten Osolind. Seb Paquet.

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Buzz Marketing for Technology

JUNE 27, 2008

» Turn Gmail Into Your Personal Nerve Center from Agent of Influence. I do a lot of writing about China (I live in China -- over three years now, write the Sand Hill Group and AlwaysOn Network "Letter from China" columns). inside Gmail) to read my orkut scraps and community topics without logging into orkut account.

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Bookmarklet Yahoo RSS Feed 238

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

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Social Media Strategy Consultant Tweetdeck 167

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

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Cymfony Badge Skills Comments 113