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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.”

Feed 167
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Meta Shuts Down Facebook Podcasts

Jon Loomer

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. Ummmm… Be disappointed?

Facebook 203
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

YouTube quickly became the most popular online video platform and revolutionized video hosting on the Web. Stories are available only on the YouTube mobile app, where they appear on the stories page on the creator’s channel. If you think your channel is ready to earn you some bucks, head over and take the YPP creator course.

YouTube 154
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Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. In terms of placements, I know that the original podcast episodes only appear on mobile. So, we’ll select mobile only. Of course, this is very likely a short-term problem.

Facebook 209
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Tap Go Live.

Video 145
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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

But, don’t just release a product reel or host a static tutorial. Note: You need more than 1,000 subscribers to live stream on mobile. Mobile cam. How to create a YouTube live stream on mobile. Will there be one host or more? YouTube Live transforms online video into an interactive experience. And draw a crowd.

YouTube 145
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How to Master Vertical Video and Stories: Introducing Our New Email Series

Buffer Social

And at Facebook’s F8 conference, it was revealed that the Stories format is on a path to surpass feeds as the primary way people share stuff with their friends sometime next year. Seventy percent of digital media time is now spent on mobile devices and 96 percent of mobile consumption is vertical. Meet your host.

Video 97