article thumbnail

Blogs, Message Boards and Social Networks Now Daily Destinations for Many Women

Proactive Report

. If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study. . 73% of online women are now active social media users, engaging weekly or more often with top social media platforms.

article thumbnail

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results. Your prospective buyers are likely having conversations in places well beyond the big five social networking sites. Find relevant groups on Facebook and LinkedIn.

Vocus 184
article thumbnail

How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. “I’d rather have that conversation in my living room than in somebody else’s.”

article thumbnail

How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Policy enforcement.

Policies 146
article thumbnail

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152