Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

Hashtag 91

Hashtag Tips Instagram Trends 91

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

Hashtag 78

Hashtag Brands How To Conference 78

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. One study found that for every $1 you spend on email marketing, you earn $44.

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Tips Marketing Privacy Influencer 352

Webbiquity SMM

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Sentiment 142

Sentiment How To Analysis Trends 142

Socialized

FEBRUARY 10, 2021

Social Media is a jungle of millions of people who are ready to connect to you. How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. What are the Goals for Using Social Media?

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Questions Social Media Social Networking Metrics 130

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram.

Hashtag 117

Hashtag Instagram UGC Research 117

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 124

Strategy Brands Content UGC 124

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Track relevant hashtags.

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Social Media Tools Price Hashtag 91

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

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Study Instagram Hashtag Research 111

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event.

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Case Study Study Storify Products 100

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

Case Study 69

Case Study Study Social Media Tools 69

Unmetric

NOVEMBER 11, 2016

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. The best part is that everything from reach to conversion is measurable. Still skeptical about insurance brands being on social media?

Social Media 95

Social Media Report Insurance Hashtag 95

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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Metrics Influencer Marketing Survey 100

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Ryan Goff , SVP, Social Media Marketing Director at MGH, writes, “They matter because they represent potential. The answer isn’t simple. Click To Tweet.

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UGC Social Media Content Hashtag 110

Rebekah Radice

MARCH 19, 2017

Using social media before, during, and after an event will set you apart. Want to get a jumpstart and use social media for your next event? How ALL Wildly Successful People Use Social Media for Events. Hashtag Research. Look at who’s tweeting into the hashtag. How do I know?

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Eventful Social Media Conference Hashtag 132

Direct Marketing Observations

FEBRUARY 5, 2010

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 1) Create a Social Media case study of who is talking about your company both in good & bad ways. 3) On-going social media education !

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Social Media Case Study Crowdsourcing Hashtag 177

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” In fact, if you aren’t considering all of your social media channels as possible candidate pools, then you’re probably missing out on some incredible hires.

Social Media 83

Social Media Instagram LinkedIn Reputation 83

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. Easily run keyword and hashtag analysis with Advanced Listening, powered by Simply Measured.

Social Media 90

Social Media How To Hashtag Analytics 90

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. .

Social Media 52

Social Media UGC ROI Newsletter 52