Jon Loomer

NOVEMBER 9, 2022

In the meantime, here’s some documentation. In other words, I see nothing in the documentation that allows you to create different audiences for different forms. For more info on the events, here is some documentation from TikTok. I have not seen this documented officially. Lead Generation.

Eventful 206

Eventful Engagement Organization Groups 206

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

JULY 26, 2021

Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. The 72-Hour Pause. No one wanted a 72-hour pause.

Aggregator 206

Aggregator Facebook Eventful Advertising 206

Jon Loomer

NOVEMBER 6, 2023

Within the ad set, select “Facebook Group” as your conversion location. Not all groups will qualify as a destination, of course… At the moment, there is limited documentation from Meta regarding what groups qualify. If you don’t see it, you don’t have this option yet. Let’s discuss what that means.

Groups 182

Groups Groups Facebook Metrics 182

Jon Loomer

DECEMBER 28, 2023

Write these things down or document them in some way. While it’s good to reach new audiences, it’s also been awesome having conversations with people I’ve known for years or just got to know this year. But wait… First, be proud of what you accomplished this year. It could be personal or in business.

Publishing 136

Publishing Video Conversation 136

Jon Loomer

NOVEMBER 29, 2023

Based on Meta’s documentation and my own research (always dangerous), this is my interpretation of what you need to do. But, pass this post (and Meta’s documentation ) on to a developer. The issue comes into play when we have to pass events manually by adding our own event code. What ID is used to define the purchase total?

Eventful 179

Eventful URL Price API 179

Jon Loomer

FEBRUARY 26, 2024

That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). Tight constraints.

Construction 181

Construction Cost Issues Conversation 181

Jon Loomer

SEPTEMBER 1, 2023

Meta says in their documentation that Advantage+ Audience can go much broader than when using the Advantage expansion products (Meta considers this an advantage to get you the best results). Advantage+ Audience uses AI to build your audience based on pixel and conversion history and ad engagement. Second, the extent of expansion.

Conversation 104

Conversation Engagement Tools Products 104

Jon Loomer

JANUARY 24, 2024

When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. This can also work for conversion leads optimization. Meta’s documentation on Advantage+ Audience only mentions the ability to exclude ages or locations. That’s what you want, too.

Advertising 172

Advertising Eventful Campaign Engagement 172

Sprout Social

APRIL 17, 2024

A high-quality chatbot builder should offer customization options, covering everything from the chatbot’s appearance and conversation style to its workflows and responses. Watch this video to see how quickly you can use Sprout to build, deploy and manage chatbot conversations within one platform.

Hubspot 101

Hubspot Template Templates API 101

Sprout Social

SEPTEMBER 11, 2023

Natural language generation Natural language generation (NLG) is a technique that analyzes thousands of documents to produce descriptions, summaries and explanations. NLP in optical character recognition NLP algorithms detect and process data in scanned documents that have been converted to text by optical character recognition (OCR).

Process 111

Process Sentiment Analysis Applications 111

Koka Sexton

AUGUST 11, 2023

In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices. What Is the Role of Documented Strategy & Budget Allocation? This can include tracking website traffic, engagement metrics, and conversions.

Strategy 52

Strategy Content Loyalty Marketing 52

Jon Loomer

MAY 22, 2023

But it is automatically on (and can’t be turned off) when optimizing for any type of conversion, value, app event, or app install. Advantage Lookalike is automatically turned on for all conversion, value, and app promotion optimizations. Meta documentation doesn’t mention it anywhere. Make sense?

Products 200

Products Advertising Features Groups 200

Laurel Papworth

JANUARY 10, 2024

CUSTOM CHATGPT for LOCALGOV a quick video tutorial on training ChatGPT wrapper (custom GPT) on a series of documents. Transcript of Local Gov and ChatGPT custom gpts (local council) [00:00:00.490] Hello, my name is Laurel Papworth and today I’m going to do a very quick tutorial on how to train Custom GPTs on comms documents.

Microsoft 52

Microsoft Training Policies API 52

Jon Loomer

DECEMBER 6, 2023

In Meta’s documentation about ad delivery , the campaign objective isn’t mentioned once when it explains the factors that contribute to how your ad is delivered. And yet, when they use detailed targeting inputs while optimizing for a conversion, Advantage Detailed Targeting is automatically turned on.

Campaign 153

Campaign Advertising Cost Conversation 153

Jon Loomer

OCTOBER 19, 2020

Offline event set roles include: Upload offline conversions. Assign roles related to custom conversions so that a partner can use them in ads (optimization and tracking) or view measurement info (admin access). Here’s some additional documentation on system users, if you need it: About System Users in Business Manager.

System 200

System Facebook API Aggregator 200

Jon Loomer

SEPTEMBER 27, 2021

Lookalike Expansion is automatically enabled for new, duplicated, and draft campaigns and ad sets optimizing for conversion, value, or app events using the Conversions objective. You’ll notice a checkbox after selecting a Lookalike Audience when creating such a conversions campaign. Compared to Targeting Expansion.

Facebook 212

Facebook How To System Advertising 212

Jon Loomer

OCTOBER 12, 2021

Let’s assume you are optimizing for conversions. cost control while using Cost Cap, Facebook will aim to maintain a $10 Cost Per Conversion. Some conversions will cost more and some less. This is meant for those who have a strong understanding of predicted conversion rates and can calculate the right bid.

Cost 201

Cost CPA Strategy Facebook 201

Sprout Social

AUGUST 26, 2020

Ensuring that this process goes smoothly for everyone often means creating documents and guidelines that your brand or agency will want to have on hand in an onboarding folder. Having a full brand style guide documented helps every member of your team, not just new hires. Practice messaging scenarios. Unhappy customers.

Team 139

Team Social Media Social Media Management How To 139

Ignite Social Media

MAY 22, 2019

Document and Presentation Upload. In hopes to spark deeper conversation around post updates, LinkedIn is giving users the power to attach a much wider variety of file types to their posts.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

Metrics 140

Metrics B2B ROI Advertising 140

Jon Loomer

OCTOBER 20, 2020

Offline event set roles include: Upload offline conversions. Assign roles related to custom conversions so that a partner can use them in ads (optimization and tracking) or view measurement info (admin access). Here’s some additional documentation on system users, if you need it: About System Users in Business Manager.

System 160

System Facebook API Aggregator 160

SocialFish

OCTOBER 7, 2019

People can now write and read documents, manage spreadsheets, email and much more to oppose Microsoft’s premium tools. Most documents simply accept Microsoft as the throne-holder, making compatibility trickier. You can manage your documents on Google Drive, as well as photos, videos, spreadsheet and more.

Microsoft 113

Microsoft Open Source Software Collaboration 113

Hootsuite

JULY 25, 2023

But social media’s conversational nature often means you’re not just putting information out there. You’re opening up an opportunity for a conversation, and once you start communicating back and forth, the implication of an attorney-client relationship starts to form. You should not be publishing content that’s not factually correct.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

MARCH 21, 2024

Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. With 18,400 TikTok followers, their TikTok account consists mostly of pet trend videos documenting their playful antics.

Influencer 101

Influencer Brands Fashion Review 101

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. What is a competitive analysis report?

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This brief template will help you document both, creating a valuable resource influencers can return to as they work to craft content that resonates with your audience.

Template 52

Template Templates Social Media RFP 52

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here. This makes optimizing your site for conversion easier.

Tips 352

Tips Marketing Privacy Influencer 352

SocMed Sean

MARCH 5, 2014

The question about using social features on an intranet is always a highly debatable topic of conversation, and every business will offer different pros and cons of implementing social features on their intranet. Can I ensure that my sensitive documents are not ending up in the wrong hands?” Is the tool being used for business?” “How

Company 244

Company Software Collaboration Features 244

Buffer Social

DECEMBER 12, 2023

  His approach emphasizes capturing ideas when they occur and engaging in conversations with his audience, which he believes are crucial for staying consistent and generating valuable content. He keeps a pad of paper or another low-friction method for capturing ideas during these conversations.

System 89

System Content Fashion Template 89

Jon Loomer

JANUARY 18, 2018

Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. This test will allow you to uncover which of two similar campaigns resulted in more conversions at a lower cost. The difference: This test utilizes Facebook’s Conversion Lift measurement.

Research 167

Research Tools Comparison Facebook 167

Buffer Social

OCTOBER 13, 2022

At the time, we had a document sharing how we approach conversations with our customers to be respectful and to stay close to our values , and that document also guided how we spoke to each other. Do include links, docs, your deadline or desired response time, and anything that can move the conversation forward asynchronously.

Team 101

Team Notification Wiki Project 101

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. The road to an IPO is paved in confidentiality.

Strategy 116

Strategy How To Hashtag Team 116

BeingOptimist

AUGUST 14, 2023

The document is quite important because it serves as the blueprint for how both parties will interact and protects each party’s interests. This document outlines the obligations, expectations and rights of both parties. This can be the inclusion of metrics like engagement red conversions or click-through rates.

Influencer 40

Influencer Tips Collaboration Guidelines 40

Hootsuite

MAY 3, 2021

They provide precise data about conversion and traffic sources. Scroll down to see a list of all the campaigns you have created trackable URLs for, with traffic numbers and conversion rates. You’ll get a clear picture of lead generation, referral traffic and conversions. Use—and document—a consistent naming convention.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Throughout the episode, Bev stresses the importance of meeting your customers and community where they are and letting them facilitate the conversation. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube.

Social Media Management 69

Social Media Management Apple B2B Meeting 69