article thumbnail

Search + Social = Online Reputation

Socialmedia.biz

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Google abhors a vacuum.

article thumbnail

15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. As consumers, especially younger audiences, flock to visual platforms, brands need to invest in apps like Instagram where visual content is king. 170 million US users.

Platform 115
article thumbnail

Call it what you want, Taylor Swift is a model community manager

Sprout Social

She started engaging with her growing fan base on Tumblr early in her career and continues to interact with some of her most loyal fans there. The responsive reputation Taylor built with her fans on Tumblr carried over on Twitter and, most recently, TikTok. Since Taylor started her career, she’s been fan driven.

article thumbnail

The complete guide to online social listening

Sprout Social

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online. Educational, tutorial-style content absolutely kills it on YouTube. Not a good look.

Reddit 98
article thumbnail

11 Ways to Come Up with a Rocking Content Marketing Strategy

Writtent Blog

If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world. No more mediocrity. Image source. Fact Check.

article thumbnail

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

article thumbnail

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. The point being that search will continue to love social but before you even get to the point of cranking valuable content about you and your business. you know why?

Adwords 138