Twist Image

JANUARY 5, 2011

This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. It is an instant publishing channel that treats all pieces of content equally. The new journalism (and the new Marketing) is about having a nose for news.

Journal 111

Journal Film YouTube News 111

Ignite Social Media

SEPTEMBER 30, 2021

Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance. But first, what are the core issues raised by The Facebook Files?

Social Media 172

Social Media Facebook Marketing Proposal 172

WebInKnow

JUNE 1, 2021

It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism. The new publishing model on the web is not about hype and spin and messages.

Publishing 95

Publishing Journal Marketing Organization 95

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

System 89

System Content Fashion Template 89

Twist Image

MAY 14, 2011

Other companies use it for customer service and some use it as a platform to experiment with content marketing. The long-held debate (and yes, we're looking at over a decade of Social Media usage, at this point) was about whether or not Social Media should be a part of the Marketing department or the Communications department.

Journal 111

Journal Brands Publishing Industry 111

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them.

Content 101

Content Press Release Marketing Journal 101

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library.

Statistics 132

Statistics Content Hubspot Marketing 132

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Scott Abel, The Content Wrangler. Ardath Albee, Marketing Interactions, Inc. Melissa Breker, Content Strategy Incorporated. David Brown, Meredith Xcelerated Marketing. 8-11 in Cleveland.

NewsCred 140

NewsCred Content Curata Twitter 140

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. Tell me the truth and I’ll believe.

B2B 75

B2B Journal How To Apple 75

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer.

Content 100

Content Journal Adwords Consultant 100

Twist Image

AUGUST 7, 2011

My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. which was about the rise of the civic journalism movement. content rules.

Journal 89

Journal Open Source Project Publishing 89

Twist Image

OCTOBER 11, 2013

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. How do you make your content resonate? All of the time.

Content 106

Content Marketing Press Release Journal 106

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Twist Image

JUNE 13, 2013

How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising."

Content 102

Content Tumblr Marketing Journal 102

Convince & Convert

MAY 19, 2016

Before becoming a successful, results-driven marketing professional at Vision Critical, Nick had a robust career as an award-winning writer for FORTUNE Magazine and a producer at CBC News. Good content is compelling content ; stories that drive interest and action on the part of the reader. Compelling Stories Close Deals.

Content 87

Content Marketing Journal Team 87

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142

Marketing Class Skills Trends 142

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Scott Abel, The Content Wrangler. Ardath Albee, Marketing Interactions, Inc. Melissa Breker, Content Strategy Incorporated. David Brown, Meredith Xcelerated Marketing. 8-11 in Cleveland.

NewsCred 100

NewsCred Content Curata Twitter 100

Convince & Convert

DECEMBER 29, 2014

Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

Collaboration 111

Collaboration Content How To Journal 111

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

WebInKnow

MARCH 2, 2022

I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.

Publishing 113

Publishing Content Organization Strategy 113

Mindjumpers

JANUARY 14, 2015

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Sarah Mitchell.

Marketing 100

Marketing Case Study Journal Social Media 100

Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

Content 128

Content Apple Drupal WordPress 128

Convince & Convert

MARCH 2, 2015

He’s been featured on 60 Minutes and in the Wall Street Journal. Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. Right now, Erik is most excited about video as content.

Content 60

Content Marketing B2B Journal 60

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Content will continue to rule. 2014 is upon us.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Convince & Convert

OCTOBER 16, 2012

Your content “pen” can be as mighty as you let it. Marketing is a fun place to be these days, isn’t it? Of course, that’s put new pressure on marketers and layered new requirements onto Marketing. Of course, that’s put new pressure on marketers and layered new requirements onto Marketing.

Brands 152

Brands Content Marketing Course 152

Writtent Blog

NOVEMBER 12, 2013

Consider the following factors that were recently highlighted in the Search Engine Journal: Keywords are Now “Not Provided”. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. Article Spinning and Low-Quality Content. In-Depth Results.

SEO 95

SEO Content Marketing Press Release 95

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile.

Trends 95

Trends Content Marketing Curation 95

Twist Image

MARCH 1, 2017

Content marketing. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content. Content marketing is the new advertising. Content marketing will not replace advertising.

Content 40

Content Marketing Loyalty Advertising 40

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We created a Google Form to collect nominations.

Brands 82

Brands Marketing Hosting Eventful 82

WebInKnow

OCTOBER 26, 2022

This fabulous content leads people into the physical stores as well as drives online purchases. Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors.

Content 62

Content Education How To Marketing 62

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

Startup 117

Startup Travel Insurance Apple 117

Twist Image

JUNE 18, 2013

What do you think makes someone''s content relevant? During the Q&A session, someone asked: How do you come up with the content for your blogs? I can''t read, watch or listen to enough content. I''m weeding through a lot of content at the bottom of the digital sea to find some chum. I''m an infovore.

Content 111

Content Journal YouTube Google 111

Twist Image

MARCH 23, 2018

Welcome to the 3nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. At what price marketing?

Issues 51

Issues Journal Retail Reddit 51

Buffer Social

MAY 4, 2022

Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content.

Small Business 84

Small Business Journal How To Tumblr 84

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228