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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Each page should employ a content hierarchy to establish importance of key phrases. Scary, isn’t it?

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The best tips for online writing with reference to famous celebrities (Article for training purposes)

The Way of the Web

Writing online, optimising for search engines and marketing your digital content via social media isn’t rocket science. In fact, the basics of digital journalism, SEO and getting seen on Facebook or Twitter are really simple, but it’s the rigorous application of them that can prove problematic for a lot of people.

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Reading Roundup: What’s New in Blogging Lately

ProBlogger

Facebook Live Video to Get Priority in News Feed | Marketing Dive. Michael recently launched his latest book Living Forward: a Proven Plan to Stop Drifting and Get the Life You Want, and his Chief Marketing Officer Chad Cannon outlines all the things they did that worked. Yes, again FB is changing up its algorithm.

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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content. Links can do this regardless of whether or not they contain the “nofollow” attribute, contain redirects, come from a site with a high PageRank , and so on.

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7 SEO Principles Bloggers Must Remember

Convince & Convert

Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. It’s important to advantage of search engines by building link equity, flattening your blog, and using other SEO tactics to make sure your content is getting the attention it deserves. This site is deep, not flat.

SEO 152
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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who are compensated can use the “nofollow&# tag within their outbound links to keep those links from being tagged by Google as paid content. The nofollow may well make that harder, but then again, if you are under contract I think it’s the buyer’s responsibility to track the postings of the paid blogger.

Blogger 40
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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

These days I’m spending my time focusing on much bigger (and more competitive markets) and having a lot of success. You aren’t going to rank for ‘internet marketing’ within a few months from scratch, but you may rank for a variation on the term fairly easily.