Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

Feed 111

Feed Feedly News Facebook 111

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Mindjumpers

OCTOBER 14, 2011

Tweet Recently, on our blog we have made a lot of suggestions on how to make content sharing on social media more effective, and knowing the right time and good content to post is an important part of that strategy. As seen in the infographic, the peak hour for people sharing content is 9:30 AM EST every day.

Patterns 232

Patterns Content Overview Trends 232

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. Does your content convert at 50-83%?

Content 162

Content Training How To ROI 162

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Saying It Social

MAY 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. « Saying It Socia… [.] link] [link] [.]

Social Networking 140

Social Networking Skills StumbleUpon Digg 140

Social Media Strategies Summit

FEBRUARY 27, 2020

Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. 1 Ephemeral content disrupts social video. According to data from Pew Research , messaging apps dominated social networks in 2019. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

SEPTEMBER 19, 2019

Instagram is a notoriously fickle social network and they make changes and even ban accounts without any real rhyme or reason. Something to note is the fact that according to a recently published study , everyone who’s on Instagram has been having problems with low engagement numbers since May 2019.

Instagram 210

Instagram Engagement Hashtag Geotagging 210

Keyhole.co

MARCH 7, 2024

So you can decide on a content strategy and a personal brand voice that resonates best with them. Have a creator or business profile If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too.

Influencer 52

Influencer Instagram Tips How To 52

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Brands 167

Brands Content Fashion Influencer 167

Buffer Social

MAY 26, 2016

And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.

Study 75

Study Social Media Brands LinkedIn 75

Social Media Strategies Summit

MAY 27, 2022

In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Content curation. Social Media Scheduling Tools. Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Social Media Tracking & Reporting Tools.

Team 219

Team Tools Social Media HootSuite 219

Sprout Social

JUNE 27, 2022

Keeping up with these social trends isn’t just a B2C priority. A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. Thanks to the algorithmic For You Page , it’s impossible to overwhelm your followers with content.

B2B 136

B2B Brands Marketing How To 136

Webbiquity SMM

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Hootsuite

JANUARY 2, 2024

Some of the most common ways to measure social media growth include: Social media follower growth: How many new followers you gain in a set period of time. Engagement rate: How many people engage with your content vs. how many people see it. That means you need to optimize your content for each platform.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Almost since the beginning of the social network’s life, Twitter competitor Facebook has allowed for what they call Groups. Communities. eCommerce Twitter Cards.

Features 171

Features Twitter Strategy Newsletter 171

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Select Sponsored Content.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. Allowing your social media accounts to be easily accessed on your website. Create a social login option. Curator.io.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Understanding your target audience and using that information to create content that you think will work is still a good place to start.”.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

APRIL 4, 2017

Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. Why Social Media Algorithms Exist. Ask Questions.

Social Media 110

Social Media How To Notification Case Study 110

Mindjumpers

JUNE 28, 2012

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends.

Social Media 274

Social Media Influencer Report Groups 274

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. of a destination when choosing their next vacation.

Travel 94

Travel UGC Brands Tourism 94

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This can be useful for sharing how-to content, tutorials, or tips. Jay Clouse shares a guide to posting over the holiday season.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Customers rely on social at every stage of the purchasing journey.

Social Media 122

Social Media UGC How To HootSuite 122

Ignite Social Media

MAY 22, 2019

Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streaming, LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time. LinkedIn Live.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Mindjumpers

AUGUST 1, 2012

Focus of recent study. As the title of the new report reveals, the focus of this third study is on social marketing for retail brands and how popular consumer brands are making use of Facebook to deliver media impressions at scale and not least drive desired behaviour among key customer segments.

Retail 230

Retail Report comScore Brands 230

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Hootsuite

JUNE 29, 2021

Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center , and many people (49 percent!) admit to checking social multiple times per day. Social media gives you the opportunity to connect with fans and followers every time they log in.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Keyhole.co

OCTOBER 13, 2023

Each social network has its own audience, which allows to send the right information to the right job seekers. Variety of content A wide variety of content can be created for social media. Choose the right social media platforms There are a large number of different social networks on the internet.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. Online news sites Buzzfeed, Mashable and The Huffington Post all have their editorial and production departments involved in generating sponsored content. Photo credit: Wikipedia). Dell was the inaugural featured brand.

Advertising 289

Advertising Survey Journal Wikipedia 289

agora pulse

NOVEMBER 8, 2017

The content I share on Medium is probably the most difficult type of content to create. LinkedIn is an important one for me because it’s a professional social network. These connections are also more likely to enjoy reading the content I write. The downside of posting content on LinkedIn more than once.

LinkedIn 158

LinkedIn Patterns Startup Feed 158

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. Content published between Monday and Wednesday recorded a 3.5% With an average of 1.47 below average engagement rate.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Hootsuite

JULY 14, 2021

Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Facebook engagement matters because it can help extend organic reach.

Engagement 145

Engagement Facebook HootSuite Groups 145

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

NOVEMBER 20, 2012

When we look into the different types of content, however, status updates have actually increased with about 20 % in reach after the Edgerank algorithm change. This means that you have to concentrate your efforts on turning those Fans into “Superfans” and maximize engagement with them by producing quality content.

Brands 244

Brands Social Graph Report Groups 244

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . 7 Best Practices for Marketing with User-Generated Content.

UGC 60

UGC Content Instagram Hashtag 60