agora pulse

DECEMBER 28, 2017

Social Listening is just as important for your social media strategy as posting relevant and interesting content. Learning what makes your audience tick, how they talk about you, and even discovering great user generated content. Think of social media like one giant focus group. That goes for Instagram geo-monitoring too.

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Hashtag Marketing Focus Group Conversation 128

Sprout Social

DECEMBER 5, 2022

Hundreds of brands created their own feel-good content using the song. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. What you can do: To avoid your own filter bubble, adjust your feeds.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback. Coffee for a cause ☕️?.

Brands 130

Brands How To Authentication Exercises 130

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. What if there was a way for you to use this downtime to inform your organization and increase brand awareness? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing employer- and industry-adjacent content on social. Image via Unsplash.

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Survey Education How To Hotels 60

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Over the years, the organic reach of branded content has varied from network to network.

Organization 187

Organization Social Media Content Analysis 187

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Kikolani

MAY 31, 2012

For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Focus on Your Twitter Lists, Not the Home Feed. When you start following over one hundred people on Twitter, the Home Feed becomes useless pretty quickly.

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

OCTOBER 12, 2010

Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine. Increase in goodwill equals better response to conventional advertising, which feeds the virtuous circle. ROI in social media is a luxury. Your response should be simple.

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ROI Social Media Small Business CPC 125

Ignite Social Media

DECEMBER 7, 2020

Facebook’s research also indicates that Gen Zers are open to brands posting to online groups, as long as the brands offer genuine and valuable content. You can preview the group engagement, demographics, and any previous brand partnerships through this tool. Group Topics. Highlighting Public Group Content in New Areas.

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Groups Groups Tips Facebook 200

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’. Reply daksh November 12, 2008 at 1:34 am Hi Becky and Lolly, so great to hear from you.

Startup 109

Startup Web 2.0 SMS Proposal 109

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. Content still is king. the basics of XML)to develop a content strategy.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

FEBRUARY 28, 2022

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Before creating social content around a moment, dig into what’s causing the conversation.

Brands 115

Brands Meme How To Advertising 115

Hootsuite

NOVEMBER 3, 2020

With social commerce, you might see a pair of sweet strawberry-print clogs on your Instagram feed, hit “shop now” and complete the purchase right there in the app. Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” Social commerce offers an instant focus group.

Brands 145

Brands HootSuite Instagram Price 145

Diva Marketing Blog

FEBRUARY 22, 2009

Toby/Diva Marketing : The amount of consumer generated content is over whelming. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. He graciously shared his insights on changes and future trends in marketing research. Can it skew the data?

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Research Social Media Nielsen Microsoft 40

Buffer Social

JANUARY 2, 2019

Table of Contents. Trend 1: In-the-moment content will win out over highly-produced content. In-the-moment content will win out over highly-produced content. But this is why social media marketers have to continue to pay close attention to the rise of Stories and how it impacts how people consume content.

Trends 111

Trends Social Media Data Authentication 111

Writtent Blog

JUNE 24, 2013

It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. Currently, his company is the largest of its kind in the world.

Small Business 93

Small Business Strategy Content eBook 93

Hootsuite

MAY 13, 2020

Here’s how to promote your business and reap the benefits of Facebook group marketing. Table of contents. Facebook page vs. group. Benefits of Facebook groups for business. Facebook group types. How to create a group on Facebook. How to create a group for Facebook business. Select create new group.

Groups 144

Groups Groups Engagement Facebook 144

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

agora pulse

APRIL 29, 2020

Want your YouTube videos to stand out amid the myriad video content out there? A large part of this success comes from creating content to leverage Black Friday, Cyber Monday, and the different holiday seasons. It comes down to thinking about what the trends are going into the season and then creating content based on those trends.

YouTube 96

YouTube Strategy How To Video 96

Sprout Social

NOVEMBER 13, 2019

Simply put, it is the process of collecting ideas, services, and/or content with the help of contributions from a large number of people. In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. What to do next.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. Jay : I mean it’s a focus group of one at that point, is it not? I think that’s one of the things that’s really, really fascinating about social media and content marketing is that the knowledge, the cutting edge knowledge isn’t in institutions. Listen Now.

Yahoo 115

Yahoo Yammer Social Media Software 115

Social Media Strategery

APRIL 14, 2013

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Breathe some life into that content and make it a story. Your history. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Buffer Social

OCTOBER 9, 2023

Also, several new features were launched: a new notifications feed , “Send to WhatsApp” button , and “Turn stories into Reels” New AI Stickers to enhance engagement with Stories Threads 1. Use these metrics to refine your content strategy and improve engagement.

News 72

News Social Media Marketing Facebook 72

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Koka Sexton

JULY 19, 2016

5 people in marketing to feed the sales machine. At my core I was a publishing house for content, producing 5-7 posts a week, a webinar every 3 weeks and an ebook every 2 weeks. This Social/Content or SoCo team is the “A-Team” of social. Tracking activity to revenue, creating content, preaching the gospel of LinkedIn.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

ProBlogger

MARCH 22, 2013

Within 20 minutes, any post with a link from your Facebook post falls so far down the feed, it’s rendered useless. All they had to do was put sales pitches in the feed and generated big email lists that turned into sales. Information Collection Questions – My Facebook page is my focus group. Sound familiar?

System 55

System Facebook How To Meme 55

Hootsuite

OCTOBER 1, 2019

Because the goal on Instagram is to show your best side by sharing content that people value. In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. Post user-generated content. Post consistently.

Instagram 111

Instagram Geotagging How To Tourism 111

Sprout Social

AUGUST 2, 2022

Audience-based platforms feed audiences content they’ll theoretically enjoy while fine-tuning the recipe based on their reactions. Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. Content democracies. Community-based content is less produced.

Communities 111

Communities Social Media Community Platforms Platform 111

Myrland Marketing

APRIL 21, 2016

Ask for their help in being proactive by having them feed you current information regarding appropriate solutions, and to provide you with a proposal in advance. Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. These are the people who will be in this pilot group. Be prepared.

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Committee Proposal Marketing Project 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Top diggers are in a disadvantaged position anyway (which I find a good think, for the sake of diverse, quality content). Personally, I enjoy thumbing through submissions and finding new content.

Digg 100

Digg StumbleUpon Communities Upcoming 100

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Google and other major search engines associate fresh content with authority. Other People Are Already Creating Content. It Powers Up Your Customer Acquisition.

Sysomos 88

Sysomos Hubspot SEO ROI 88