Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 89

Products Team Focus Group Collaboration 89

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. know what content will drive social conversation, conversion and ROI? How to test content marketing programs. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more.

Campaign 60

Campaign Social Media Content How To 60

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This will help your team save time producing content, without sacrificing quality.

Marketing 62

Marketing Survey Skills How To 62

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143

Research Social Media Airlines Marketing 143

Convince & Convert

OCTOBER 22, 2021

” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Leverage this highly engaged focus group for feedback.

Survey 123

Survey How To Education Hotels 123

Net-Savvy Executive

JUNE 8, 2012

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. Let's talk about content. If you look at social media from one angle, that's what it is: lots of content. What is Content Data? What do you do with that?

Data 82

Data Social Media Content Analysis 82

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Content Calendar Template. What is target marketing.

Research 78

Research Template Templates Training 78

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. These insights help brands personalize content for marketing and advertising. This makes it smarter, faster and more efficient with time.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 93

Social Media Focus Group Aggregator Research 93

The Realtime Report

JUNE 15, 2021

Create Useful and Relevant Content. The content should be easily found on your website, company blog, and social media. When creating content, make sure it’s easy to understand by your audience. By teaching employees to be proactive, customer support efficiency is enhanced.

Tips 103

Tips Survey FAQ Knowledge Base 103

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buffer Social

AUGUST 4, 2023

Don’t get me wrong, there’s a ton of great content in there. There’s just too much, and the content has started to become less and less reflective of Buffer: the product it is meant to support. Lastly, customers told us that our content wasn’t hitting the mark. That’s the problem, though.

Exercises 63

Exercises Project Groups Groups 63

Convince & Convert

MARCH 8, 2017

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue. How often you plan to add new content to this platform, expressed weekly.

Social Media 165

Social Media Strategy Template Templates 165

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Netflix was the first content provider to understand what being data-driven means. They watched how people navigated and interacted with their offering and built content accordingly. Traditionally market research has been built on claimed data.

Focus Group 100

Focus Group Curation Data Survey 100

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. The insights they capture should inform our campaigns, our content and our marketing plans overall. Now, the role of marketing has fundamentally evolved, changed and grown.

Marketing 138

Marketing Social Media Management Team Campaign 138

Koka Sexton

JANUARY 5, 2023

Content Strategy. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Hard Skills: Business Development. Market Research and Analysis. Financial Analysis. Project Management. Data Analysis and Interpretation. Digital and Social Media Marketing. Branding and Advertising.

Metrics 140

Metrics B2B ROI Advertising 140

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. What are they interested in – sports, music, TV?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Fifty-four percent of marketers say that video is the most valuable content type for achieving social goals. Need insight into an emerging trend? You just need social listening data. .

Questions 116

Questions Sentiment Meme Trends 116

Kikolani

AUGUST 18, 2015

But… «how do you promote your website or content using paid social ads the right way?» – you might ask. You need to invest in creating great content on your website. But your main focus has to be your website. The more places you have your content for your readers’ convenience the better. Things have really changed.

Content 60

Content How To Reddit Campaign 60

agora pulse

DECEMBER 28, 2017

Social Listening is just as important for your social media strategy as posting relevant and interesting content. Learning what makes your audience tick, how they talk about you, and even discovering great user generated content. Think of social media like one giant focus group.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Inform your content strategy.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. While these products might not have the staying power of the PSL, the novelty might be enough to drive purchases, meme-able social posts options and user-generated content. badbeveragesonly. Shop: [link] pic.twitter.com/Z9m0Mwmbqm.

Apple 123

Apple Marketing Meme Sentiment 123

Ignite Social Media

APRIL 30, 2020

Another potential use case would be to setup a video room for a focus groups with some of your top fans. Key takeaways for brands : Live video is still a great way for brands to broadcasts to large groups. The “live with” feature could be used for interview-style content with brand ambassadors or influencers. Live Video.

Facebook 141

Facebook Video Small Business Applications 141

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. In other words, how much your company is saving by posting organic social content.

Social Media 78

Social Media Sentiment Metrics Data 78

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Content management systems enable you to A/B test content so that layout, messaging and text can be honed to drive engagement.

How To 114

How To Survey Content management systems Patterns 114

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. By strategizing their core focus on their community, Glossier doesn’t just “do social media”.

Retail 68

Retail Authentication UGC Case Study 68

Pam Moore

DECEMBER 21, 2020

Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Keyhole.co

SEPTEMBER 28, 2023

So, let’s discover what you should focus on if you want to nail that sweet spot where your Instagram reel can get the visibility and engagement that you’re looking for. Is your content designed for an older demographic who is retired? Why not run a focus group and talk to followers directly?

Instagram 52

Instagram Hashtag Patterns Analytics 52

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback. Coffee for a cause ☕️?.

Brands 127

Brands How To Authentication Exercises 127