Buzz Marketing for Technology

APRIL 10, 2013

Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. The best approach to getting buy-in for a testing strategy is to position it as less of a of a threat, and more of a way to ‘refine’ and direct the efforts of your creative, marketing and IT teams.

Team 185

Team Proposal Case Study Conversation 185

The Realtime Report

MARCH 28, 2024

There will be a discussion on the value of API gateways, how companies make informed decisions with business intelligence platforms, and how chatbots are revolutionizing customer service. The information that is produced can form reports, KPIs, and other key statistics. Typically, high-volume data from multiple sources is used.

API 103

API Applications FAQ Statistics 103

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Each and every request is read by our product team and all are grouped into categories so we can look for trends. Mike sharing the results with the team.

Products 72

Products Company Statistics Survey 72

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

JUNE 16, 2021

We dug into the research and grilled our own social media team for insights to discover the ideal number of times a day (or week) to post for each platform. Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. Key Instagram statistics to keep in mind when posting: Instagram has 3.76

Social Media 145

Social Media HootSuite Statistics Template 145

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 108

Statistics Skills Analytics Press Release 108

The Realtime Report

DECEMBER 20, 2012

Facebook and Walmart started working closely together on the campaign back in October, and a Facebook team was in place for the weekend after Thanksgiving – answering questions, delivering reports and compiling statistics on the success of the mobile ads. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

NOVEMBER 3, 2022

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. By quiet quitting work, people are silently protesting toxic company cultures. For some, quiet quitting means putting in 40 hours and clocking out—for others, extreme cynicism and completely withdrawing from their team. steph.and.den.

Team 98

Team Loyalty Report Collaboration 98

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can identify these competitors by speaking to your sales team or leaning into customer feedback.

Analysis 94

Analysis Report Examples Tools 94

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. Statistics show that a whopping 97% of sales leaders and sales operations professionals say AI gives reps more time to sell.

B2B 75

B2B Software Process Team 75

Oktopost

JANUARY 31, 2024

With B2B buyers holding an active presence on social media, your sales teams can utilize social selling to meet these buyers online, provide value to them, and draw awareness to your products and services. Prospect nurturing: Social selling can help your team nurture prospects within the sales funnel toward a purchasing decision.

B2B 62

B2B Metrics Comparison Education 62

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage. Let’s get to know these technologies better.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

B2B 131

B2B Education Meeting Engagement 131

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Follow the leader.

LinkedIn 166

LinkedIn Brands How To Training 166

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. Having your goals set gives you the roadmap to observe how your B2B company is performing. Catching attention through content is mostly attributed to B2C companies. Social media deserves more investment. Create Engaging Content.

B2B 130

B2B Social Media Strategy How To 130

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Company logos: Display logos of well-known brands you’ve worked with on your marketing assets, such as your website. In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year.

B2B 69

B2B Campaign Statistics Data 69

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Postcron

OCTOBER 26, 2022

You’re a CM at a company and you manage their Instagram account. With Insights for Instagram, you can track your key metrics and statistics to analyze your content’s performance and understand what works for your audience. . Don’t forget that you can also download reports to share with your team and clients. Last 28 days.

Instagram 70

Instagram Statistics Metrics Data 70

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Lower turnover Turnover is a major cost for many businesses.

Engagement 62

Engagement Social Media How To Curation 62

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Company logos: Display logos of well-known brands you’ve worked with on your marketing assets, such as your website. In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year.

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

DECEMBER 6, 2023

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

Social Media 105

Social Media Privacy Insurance Guidelines 105

The Realtime Report

SEPTEMBER 4, 2012

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. Let’s just hope it doesn’t happen to your company.

Reputation 175

Reputation Company Social Media Policies 175

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. In fact, when you look at key employer branding statistics , it’s clear how important employer branding is: 86% of HR professionals say that recruiting is becoming more like marketing.

Examples 107

Examples Campaign Brands Reputation 107

Oktopost

JUNE 4, 2020

Use of company social accounts. A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. You don’t need statistics to guess that at least 77% of American workers use social media during their work day.

Policies 146

Policies Social Media Guidelines Sentiment 146

The Realtime Report

JUNE 27, 2014

the most-tweeted moment was Brazil’s Marcelo scoring on team’s own goal. Social Media Statistics #WorldCup social networking statistics Twitter' Here are more fun Twitter facts around the #WorldCup: the opening match between Brazil and Croatia drove the most Twitter conversation, with 12.2 million tweets.

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

LinkedIn 69

LinkedIn B2B Features Activities 69

Buffer Social

JANUARY 20, 2022

Our team was surprised by these results, having expected naturally diminished productivity with fewer workdays. We recently ran an internal survey to check in with the Buffer team on how many days they are working, if they feel happier and more productive, and finally, if they are able to get the work required of them completed in four days.

Survey 84

Survey Team Eventful Project 84

Likeable

JULY 1, 2020

However, when it comes to leadership positions, the statistics are different. population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 It’s clear that, for many companies, there is a lot of work to do—but there is also a lot of great work being done. percent of the U.S.

Industry 134

Industry Marketing Insurance Yahoo 134

Buffer Social

DECEMBER 10, 2021

Through my work helping leaders from Fortune 500 companies and startups alike tell stories to transform behavior, build inclusive culture, and communicate new ideas, I know the impact that stories can have. For example, the origin story behind my company The New Quo begins with my childhood. Here’s how.

Influencer 67

Influencer Engagement Statistics Authentication 67

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

BeingOptimist

MAY 17, 2023

Having good communication at work can have a positive effect on individuals, and teams. By looking at random communication statistics in the workplace , you can know which communication method is used to communicate more effectively in an office. It shows how important your employees are to the company.

Skills 75

Skills Collaboration How To Team 75

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MAY 18, 2021

Operating with this scarcity mindset can leave teams jockeying for support and over-merchandising their work, further widening the gap between social and traditional media. 4 social media vs. traditional media statistics that prove you need to invest in both. Social is catching up to TV and radio. Active discovery happens on social.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 136

Engagement Brands Review Influencer 136