Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open.

What to Expect When Hiring a PPC Management Company


If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. A PPC management company will manage your bids, advise you on what is worth investing a little extra into and what is not.

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The 10 Key Mobile Trends for 2011


The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. Or that more people own a smart phone than use Facebook? More than your phone number may come up.

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Five Social Media Haters We Love To Hate


These are the five social media haters you will frequently encounter whenever you pull out your smart phone and start sending a tweet. They still think social media, the Internet, computers, and smart phones are a fad.

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times


We are now exposed to endless content, from our peer networks, our smart phones, and our inboxes. Our ever-trusted smart phones give us access to information about the things we want, when we want them and where we want them.

Mobile Commerce On The Rise… Fast

Dave Fleet

According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. If nothing else, it would seem to indicate that the ever-increasing prevalence of smart phones is having a very noticeable impact.

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Book Review: iPhone Millionaire


Between smart phones, tablets, computers and television, screenwatching is now our number one activity every day, surpassing work, sports, reading, eating and even sleep. To encourage people to pick up their phones and learn to use them to create video content and ultimately TV.

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4 Useful Windows Phone Apps


Windows Phone 8 has the backing of Microsoft. Microsoft is still the fourth most valuable company. As such, Windows 8 users and adopters may be assured that there will be Windows phone apps available for their consumption now and long into the future.

Where’s Social Media Going in 2014?


This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. We already know that more and more people access their social media profiles on their smart phones.

SnapTags vs QR Codes

Cody Ward

With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. One problem is that these scanable codes are visually non-descriptive of the product or company.

SEO Firm Impersonates Google, Claims Local Listing to be Deleted

Bill Hartzer

” There are, unfortunately, companies like these out there that are contacting local businesses claiming that they are, in fact, Google, and use scare tactics to get the local business to pay for something, like verifying their listing, which is free.

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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

It is now standard practice for employees to access company information via mobile devices including laptops, smart phones and tablets, while traveling, or to take sensitive documents with them. Business Travelers Increasingly Vulnerable To Data Theft.

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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Guest Post by Dan Beltramo.

6 Tips to Make Your E-Mail Marketing More Effective


When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam.

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Permission is the Enemy of Speed

Convince & Convert

The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. And experienced, wise, consumer affairs-oriented connector with smarts and empathy.

9 Must-Have Online Newsroom Features

Proactive Report

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. A featured story with visuals : Most company newsroom are still web 1.0. Every company has experts.

Why Your Business Presence Has To Be Mobile Ready


48% said that if a site didn’t work well on their smart phones, it made them feel like the company didn’t care about their business. Search Industry Trends local seo mobile phone responsive statistics web design web development

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Mobile App Development Trends That is Likely to Emerge in the Year 2018

Social Media Marketing

Mobile Payments Since the mobile security is getting quite harder to crack with time, more and more people are now entrusting their mobile phones to gain access to their banking details. These apps provide a more secure and efficient platform to the companies for doing business.

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3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Possess a smart phone. Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). QR codes ask a lot of prospective users. Download a QR reader app (or other format like Microsoft TAG).

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Can you remember life before the World Wide Web?

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The Conundrum of Content

Direct Marketing Observations

It’s what keeps companies and organizations in the public eye. Pretty soon, (in five years) everyone will have a smart phone AND a tablet device. You may get lucky and find someone who plays in the same space but it takes some vetting to find that company or person.

The Cost of a Tribe

Akamai Marketing

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today.

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8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

American Family Insurance works with Shoutlet , another Madison-based company, for their extensive archival needs. Social Media Stat of the Week: iPhone Surpasses 50% of Smart Phone Market Share. The next-most popular phone on the market?

Social Media During Emergencies

Akamai Marketing

Since I was evacuated last night, as I listened to tsunami sirens wail, huddled in my car with blankets, pillows, dog, husband and a battery charger for phone and Ipad, the glow coming off my personal devices was my outside connection with the world. Utility companies need to get in on the action: Regardless of what type of utility, TV, Gas, Electricity, Telecommunications, updates on preparation and their own emergency steps should be incorporated as well.

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

75% of Americans admit to bringing their phone to the bathroom. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Mobile marketing is the future.

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Is the Financial Services Industry Poised for Market Disruption?


Technology is enabling a greater awareness of how companies are servicing customer demands. Consumers are using their smart phones to review sites, do price comparisons, take pictures of products and send them to people who influence their purchase.

10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

Although Avon does have online channels it's not been as aggressive as other cosmetic companies. Recently Warren Buffet and Coty are making moves to takeover this iconic company now in crisis. With the ubiquity of smart phones branded apps continue to grow in popularity.

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How to Speak Like a Human (and Why It Matters)

Convince & Convert

You’re intimately familiar with your company’s offerings. In fact, you’re such an expert on them that it’s probably hard for you to remember what it was like not to know everything about widgets or smart phone helicopter blades or what have you.

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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Picture this. It''s been a stressful week and you''re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby.

Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

The single most important element of your social media program is making your company worthy of discussion. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services?

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. billion people now own mobile phones.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. billion people now own mobile phones.

4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author

Writtent Blog

But, if I give 1,000 people a smart phone and tell them to go take pictures they are not all going to be Ansel Adams. You must constantly be creating and being smart about what you create. I don’t want a blanket offer that everyone else is getting from a company.

An Introduction to Instagram


While Instagram was only available on the iPhone and iPad for some time, the service recently released an app for Google Android smart phones. Facebook bought the photography service Instagram for about $1 billion.