Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. The tools help analyze social media posts, chat messages, and emails. BrandMentions.

Sentiment 59

Sentiment Analysis Tools Price 59

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2010

5 People Who Broke the Rules of Social Media and Succeeded (Mashable): Real success stories and the experiences learned is the subject of this article. Which Social Media Channels Should You Be Using? The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Marketing 265

Marketing SEO Journal Engineering 265

Koka Sexton

MARCH 11, 2014

Increasing sales by getting social. Most people will be using Facebook , Twitter or LinkedIn and small companies can take advantage.It’s rubbish that social isn’t about sales, he says. What’s important is that the way you talk about your products or services remains engaging and on-brand.

LinkedIn 104

LinkedIn Hubspot Team News 104

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. Every bad sale costs you five.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I would add that social media has changed the game for companies.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Kirtsy and Other Niche Social Networks.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. No acknowledgment. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Razor Social

MARCH 30, 2016

People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. They could be saying something positive or negative about your company. Reputation Management. Real-time Insights. Competitor Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Not excess.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 15, 2009

What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Social media is great by the way.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Offer them free products, samples, or gifts. Subscribe to service-specific alerts (e.g.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MAY 12, 2010

It’s going to be their big coming out party on the social media front! The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). User reviews for products?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

My opinion has not changed much since I wrote about Twitter’s ability to market products in March. Oh, and if you’re interested in other types of breaking news, I also follow WordPress to know when latest updates come out. A marketing firm might want to sell a product. I still follow Woot.com. Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Study those blogs to grasp the blog’s culture and why (or what criteria is used) to cover a specific product or service. Can you get me a job too?&#

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Buffer Social

JUNE 16, 2016

Jane and the IFTTT team are working on a bunch of great things in social media including new brand partnerships as well as ways that social media managers can use automation to increase their productivity. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

Social Media 40

Social Media Social Media Management Project Marketing 40

Techipedia: Tamar Weinberg

MARCH 10, 2010

. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Affiliate Marketing : Affiliates are individuals who market a particular product or service and who get paid commissions by a merchant when they make the sale. Word travels.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Why not ask your customers to try their hand at video production for you? As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). If, for example, you want your followers to know that you have a special deal on a product, you can send a regular tweet every few hours to make sure it gets the most coverage. Answers Yahoo!

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. This is basic News Feed Optimization. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. You can also perform a real time search to identify and potentially contact power users who talk about your product or service to wide audiences. Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Reply Mrunal March 5, 2010 at 1:27 am Its so true, be social, be real and dont try to sell. Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

APRIL 1, 2010

Dan Schawbel, recognized as a “ personal branding guru &# by The New York Times, is the bestselling author of Me 2.0 , a national speaker, and the publisher of both the award-winning Personal Branding Blog and Personal Branding Magazine. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

APRIL 8, 2010

Sure, most social media marketing plans often start with the obvious contenders, such as Facebook and Twitter, mostly because the audiences there are so vast and diversified that you’re bound to find people interested in your product offerings. (Of It’s not cheap in your time investment.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Ideas and good products spread faster. Yes, it’s all to do with social media.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

New SEOs have a hard time obtaining links. With social media, it takes a long time to earn a reputation to drive things in front of the people who can make something pop in the space. I’m in agreement with you that “it takes a long time to earn a reputation&# in social media. (At

SEO 178

SEO Social Media Marketing Digg 178