The Case For Myspace

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In the end, the buying and selling of Myspace will be a positive business move for News Corp. In June 2006, Myspace became the most popular online social networking site in the United States. Did Facebook's success and the changing landscape of Myspace make it an undesirable business moving forward for News Corp.? According to the Wikipedia entry for Myspace , the company had a 2009 estimated revenue of $395 million with over 30 million users as of June 2011.

Facebook considers competing with Myspace on the music front

Freelance Social Media

Zuckerberg and other Facebook executives also have been busy taking meetings with the major record companies about the strategy. The company has a checkered past with the recording industry.

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

The Irony: MySpace Okay, so in my previous paragraph, I mention that you should be an early adopter of social networks. Below, the pie graph: Quite honestly, I don’t feel that I’ve lost out by not taking MySpace more seriously. MySpace?

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.), But back to MySpace.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? In 2006, Myspace was the most visited U.S. Myspace’s dominance would not last though.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Today, MySpace can be grouped under this category. Classmates.com and MySpace are two social networks in their decline stage. I think most of us agree that MySpace is dead. Launched in 2003, MySpace concentrated on the music niche. This is a guest post by Babu M. Varghese.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Is Becoming Your Company’s New BFF by MediaPost Search Insider.

Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others.

Debunking Five Social Media Myths

Socialized

E-mail is far from dead, particularly in large companies. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. But that doesn’t mean it’s right for every company.

Becoming More Accessible on Social Networks

Kikolani

Sure, that catalog may sit there for months and months, but one day when you are ready to purchase something that the company sells, that catalog will probably be in the front of your mind and lead you to hopping on the company’s website or going into their stores to do your shopping.

Your Phone Is Listening In On Your Conversations And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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We often discuss the big FANG companies (Facebook, Apple , Amazon , Netflix , Google ). What ever happened to MySpace ? are still all-in on MySpace. Why are people still using MySpace? myspace. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

Is Social Media A Fad?

Justin Levy

They think about the numerous news stories about pedophiles on MySpace ; don’t understand why you should tell people that you had pizza for dinner on Twitter ; and think that Facebook is only for high school and college students.

Where is Your Audience?

Stay N' Alive

Did you know that Myspace is still one of the most popular networks for kids age 13-18? Now, that's quickly diminishing as kids move over to Facebook, but as a marketer, I'd consider going to Myspace if my audience is 13-18 year olds. Google+ is all the rage right now.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Social Media Use in Big Companies.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

To Thine Own Self Be True

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I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. It became a more prescient concept when MySpace collapsed as Facebook began to gain its momentum. Back then, it was much easier to build and update a MySpace page than it was to build and nurture a unique website. The problem is that when everyone started bailing on MySpace, the bands were left with little community. MySpace did. myspace.

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)

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When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. It''s easy to argue that they simply had a strong product, but it met with a certain zeitgeist and luck that others (Friendster, MySpace , etc.) Still, the company persisted and pushed on. This company changed their core product and even adapted all of their monetization schemes to match it. myspace.

Free Summer School For Marketers

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Jason Hirschhorn is the former co-president of MySpace. Websites: Fast Company. Still an amazing magazine in print, the Fast Company web experience is an even more amazing wealth that also extends into sites like Co.CREATE , Co.DESIGN and Co.LABS. fast company. myspace. Spoiler alert: I dropped out of university. It''s true. I entered university with the best of intentions.

What's A Yahoo?

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This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace ) to anyone, but I am left wondering if Yahoo's biggest challenge is how they communicate and market their own brand? They are being challenged (as most public companies are), but there is a lot of money and attention at stake here. myspace. How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo.

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On Knowing (And Experience)

Twist Image

I do commend the way companies (and basically the entire population) have jumped on the social media bandwagon and recognized that it is the best way to connect with people nowadays. I'm not blogging this to toot my own horn, but rather to demonstrate that connectivity, digital media and social media was happening long before Mark Zuckerberg thought up a better way to do what MySpace and Friendster were messing around with. myspace. How old should a Social Media Manager be?

Facebook Isn't (Just) A Destination

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There's this feeling of Facebook becoming the next Friendster of MySpace. The company will fumble and drop the ball many more times (than they already have), but it can't be denied: Facebook is not a destination. myspace. Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at the same time.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company.

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Demand Better Content

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Success in the publishing business comes from the publishing company that employs the best people who have a "nose for news." company based in Santa Monica, California, and is headed by Richard Rosenblatt , who is the former chairman of MySpace. While it might seem like an entirely new type of company to you, many companies over the years developed a similar business model. myspace.

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop).

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

Social Media as an Investigative Tool

Socialized

Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases.

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. It is also a great way to add some personality to your company and is a great medium to utilize for a monthly tip or demonstration. Myspace. Remember when everyone was on Myspace before Facebook? Investor Justin Timberlake is hoping to bring sexy back to Myspace. social media Google Myspace Path

Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Website and Conversion Optimization in Hard Times

Freelance Social Media

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

Wake Up – Why It’s Now About the Media not the Social

Convince & Convert

Facebook, Linkedin and Twitter aren’t the new MySpace, they are the new ABC, NBC and CBS ( tweet this ). Our desire to connect with one another (and with companies and. Image from Bigstock.com.

Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle

Firebelly

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Users dissatisfied with social networks – are you surprised?

The Way of the Web

July 22nd, 2010 · View Comments Apparently American consumers surveyed in the 2010 American Customer Survey Index ranked Facebook lower than any other business in its category, but it still managed to beat Myspace by a point.

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. Related posts: Users flee MySpace. Social Media Reviews: 10 percent to be paid for by companies in 2014.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? " -Jay Baer [link] [link] David Burn "Companies should follow, not lead, their customers across the social Web."

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

What really ended EMAP’s golden days?

The Way of the Web

There’s an interesting article on the Huffington Post UK site by former EMAP Director Colin Morrison, in which he asks Who Killed Britain’s Best Media Company , and goes on to discuss the inner workings of the leadership of the company at the time, before it was split into a consumer business which was sold to Bauer, and a B2B business which continues the EMAP brand joint-owned by Apax and Guardian Media Group.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?