Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is where we go for breaking news and to connect with journalists, policymakers and politicians. Everything is being driven by mobile.

Marketing 199

Marketing Syndication Adwords Social Media 199

Mindjumpers

JULY 19, 2012

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. How Will Timeline Work on Facebook Pages?

Mobile 261

Mobile Facebook Guidelines Study 261

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107

Mobile Strategy Wireless Marketing 107

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

Foursquare 150

Foursquare News Social Media Twitter 150

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Convince & Convert

JANUARY 30, 2014

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. Announced on January 16, Instafax is the new media extension of the BBC News’s former teletext service Ceefax, which was phased out in 2012.

News 138

News Instagram Video Community building 138

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. The best news is that the majority of people who receive permission-based emails open, on average, 78% of them.

Tips 216

Tips Smart Phone Marketing Mobile 216

Sherrilynne Starkie

MARCH 6, 2019

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. Of course, using audio in branding is nothing new. It was so long ago that my memory fails me in recalling the client.

Brands 170

Brands Sample Samples News 170

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

The Realtime Report

MARCH 31, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Foursquare. Let us know in the comments below.

Lithium 160

Lithium News Klout Foursquare 160

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google’s new framework restricts pop-ups widely used for online ads.

Mobile 60

Mobile Content Open Source Apple 60

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. 2+ new members join LinkedIn per second. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195

Skills Social Media Marketing Influencer 195

Ignite Social Media

APRIL 22, 2021

This decision had our team heavily weighing which category was more appropriate for the company. The success of YouTube subsequently led to several similar online video streaming platforms, from companies such as Netflix and Hulu. Since its inception, YouTube has and continues to play a vital role in the influencer marketing world.

YouTube 154

YouTube Social Media Notification Film 154

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.

Tips 178

Tips Smart Phone Marketing Mobile 178

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. As marketers, it is vital that we bridge this gap.

Examples 185

Examples Real Estate Hotels Marketing 185

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Hootsuite

MAY 29, 2020

Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free. The bad news is, it’s losing some functionality. If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. Here’s where Hootsuite can help.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Buffer Social

JUNE 21, 2018

Instead of having to go to the cinema to watch the news or a catch a bit of light entertainment every week, it could be viewed from the comfort of your own home, daily. Vertical videos have changed the way in which many of us create and consume content, capturing a large percentage of the video-watching market in the process.

Mobile 110

Mobile Instagram Video Trends 110

Twist Image

FEBRUARY 13, 2013

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? Three news items captured my attention this week (all of them via Marketing Charts ). Twitter Says Its Mobile Users Are More Active, Engaged With Brands.

Mobile 106

Mobile Strategy iPad iPhone 106

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. Post engagement rate declines as the number of Facebook followers a company has increases. and 38 million in the U.K. Pinterest Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Twenty4 Social

SEPTEMBER 3, 2020

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online. However, if you want to be… Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online.

Affiliate marketing 75

Affiliate marketing Tips Marketing Startup 75

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Here are some of the most important ways mobile apps can fuel business growth.

Mobile 60

Mobile Collaboration Small Business Startup 60

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. But what’s the fuss all about?

Social Media 150

Social Media Video Feed Feedly 150

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. billion monthly active users.

CPC 111

CPC Facebook Marketing Advertising 111

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. 1. Facebook just released a new tool that allows you to send people to messenger by clicking on an Ad.

Mobile 60

Mobile Types Engagement Facebook 60

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Likeable

AUGUST 3, 2021

And, crucial for creators and marketers: data. YouTube will provide an overview of key Shorts data, available via mobile, for easier ways to track performance. . Alphabet, YouTube’s parent company, is heavily investing in Shorts with a $100 million fund to assist top Shorts creators and provide more incentive for adoption.

YouTube 121

YouTube Remix Film Overview 121

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Ignite Social Media

MAY 31, 2019

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. When Snap Games launched they partnered with a few gaming companies, such as Zynga and PikPok. Snap Games. Snap Originals. Users can share articles, high scores in games, and more seamlessly.

API 131

API Marketing Mobile Feed 131

Twist Image

FEBRUARY 25, 2011

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. The adoption of mobile devices is not to be taken lightly. The famous saying, "robbing Peter to pay Paul," is exactly where us Marketers find ourselves.

Mobile 108

Mobile Sentiment Survey Social Media 108