Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Let’s look at an example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube is the second most popular mobile video app worldwide YouTube clocks in at the number two spot in the list of most popular mobile video apps worldwide, according to Statista. Hey, weve all been there.

YouTube 100

YouTube Statistics Marketing Wikipedia 100

Sherrilynne Starkie

JULY 13, 2018

Top Five: YouTube's Fake News fight. Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. 25 million from YouTube to support online video news. Another nail in the coffin for Fake News. followers .

News 34

News YouTube Instagram Questions 34

Social Media Strategies Summit

APRIL 16, 2025

Trends Affecting Social Media Marketing Before we explore how to do it right, its worth taking a step back to consider the broader trends governing the social media world today. Like Zack, she also urged government marketers to take advantage of user-generated content. Register for our next social media conference !

Collaboration 240

Collaboration Trends Social Media Organization 240

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 97

Reddit Tips HootSuite Marketing 97

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. What do the different colors mean in a marketing context? Read on to answer all those questions and more What Is Color Psychology (and How Does It Affect Social Media Marketing)? But how, exactly, does color psychology work?

Journal 165

Journal Social Media Instagram Campaign 165

Buffer Social

JANUARY 21, 2025

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. Meta has a history of making strategic moves to fill market gaps. Meta has a history of making strategic moves to fill market gaps. The timing is no coincidence, of course.

Instagram 117

Instagram Video Mobile Film 117

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Social media users can receive voice messages on mobile and on web. Influencer marketing comes to Snapchat. This is bad news for investors, but brands will have to wait and see.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. Many high profile news sites and social networks have been offering native ads to brands for quite some time. The issue is native advertising’s potential to confuse readers about what is and what is not news.

Advertising 289

Advertising Journal Survey Wikipedia 289

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 130

Brands Travel Metadata Feed 130

Jon Loomer

JANUARY 9, 2020

This means that you can select to only have the ad appear on Facebook News Feed for a specific device, or only on Instagram Stories for a specific device, etc. The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. For what sort of campaigns might you utilize device targeting?

Mobile 183

Mobile Instagram Facebook How To 183

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Engagement helps boost your News Feed placement based on the Facebook algorithm. Keep it short The vast majority of people use Facebook on their mobile devicesa whopping 98.3

Engagement 117

Engagement Facebook HootSuite UGC 117

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? People respond differently to the videos that the see in their Facebook news feeds. Impact of Facebook Video.

Video 307

Video Content Statistics YouTube 307

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. At a glance, this might not seem like breaking news. The concept of mobile shopping is pretty universal, right? What is mobile commerce?

Mobile 134

Mobile Retail Buy Real Estate 134

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Eight Instagram Marketing Stats. Three LinkedIn Marketing Stats. Eight Twitter Marketing Stats.

LinkedIn 195

LinkedIn Instagram Hubspot Twitter 195

Social Media Today

JUNE 25, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. As explained by Threads : “Were rolling out a simpler feed design on mobile to help you navigate between multiple feeds, so you can go deep on the conversations you want to see.

Feed 119

Feed Feedly Press Release Policies 119

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 160

Brands Retail Marketing Mobile 160

agora pulse

JUNE 10, 2020

Use these mobile apps for social and get started crafting fantastic content right away. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them. (So

Mobile 131

Mobile Social Media Video Library 131

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. Luckily, in many cases, these resources do exist. You just need to know where to find them.

Tools 205

Tools Marketing Discount Hubspot 205

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 198

Social Media Tools Netvibes Lithium 198

Buffer Social

FEBRUARY 26, 2025

0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience. While it introduces some small adjustments for users who have carefully curated their feeds, the good news is that adapting to this change is easy—and might even help your content stand out more.

Instagram 123

Instagram Feed Feedly Mobile 123

Buffer Social

MARCH 12, 2025

If you have the budget, Instagram ads can be an excellent addition to your Instagram marketing strategy. Cost is one of the primary factors in deciding whether you’ll add Instagram advertising to your marketing strategy. The good news? The bad news? This is the ad your audience will see in their mobile app.

Instagram 114

Instagram CPM Cost Campaign 114

Ignite Social Media

MARCH 26, 2025

Consider Mobile Viewers : According to eMarketer, mobile devices account for 31.9% The good news? Use High-Contrast Colors : Ensure text overlays stand out against the background. Feature a Diverse Range of People : Representation mattersmake sure your content is inclusive.

Engagement 103

Engagement Video FeedBurner MySpace 103

Hootsuite

NOVEMBER 21, 2023

Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. How to upload YouTube Shorts using Hootsuite If you’re already using Hootsuite to manage your YouTube channel, we’ve got great news — you can easily use Hootsuite’s desktop app to upload and schedule Shorts. Let’s get into it.

Mobile 122

Mobile YouTube Remix HootSuite 122

Buffer Social

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.

Examples 77

Examples Video Strategy Tips 77

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. The 20 most popular Facebook pages (see below) are an eclectic mix of consumer brands, soccer, music, and news. and 38 million in the U.K.

Social Networking 265

Social Networking HootSuite Advertising LinkedIn 265

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 25, 2024

Set a Mobile Publisher (optional) If you want to use audio from Instagram’s sound library in your Reel content, you’ll need to choose a Mobile Publisher. This person will post your Reel from Instagram’s mobile app and will get a reminder (push notification) from Sprout’s mobile app on their device when it’s time to do so.

Instagram 104

Instagram How To Hashtag Library 104

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news. Case in Point: Event Marketing.

Team 177

Team Marketing B2B Eventful 177

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 198

Examples Real Estate Hotels Marketing 198

Buffer Social

OCTOBER 23, 2023

Platform Evolution Attracting Brands LinkedIn is transitioning beyond a job board , becoming a valuable space for influencers and CEOs to build their brands, with a burgeoning market of specialists ready to assist in maximizing LinkedIn's potential. Supporting News Organizations with Shorts YouTube is allocating $1.6

News 122

News Social Media Airlines Collaboration 122

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Read on to get a handle on the hard facts, high-level trajectory, and new trends that we’re seeing for 2020. This is not news for B2B brands, but B2C brands might take note, too. 57% of LinkedIn’s traffic is mobile.

Statistics 145

Statistics LinkedIn Marketing HootSuite 145

Buffer Social

OCTOBER 16, 2023

'Posts-Only' Feature Test The 'posts-only' feature under testing emphasizes community engagement by focusing on community notes feed within the mobile app. TikTok News Drought A study reveals TikTok's algorithmic recommendation systems effectively isolate users from news content, dubbing it a "news wasteland."

News 126

News Social Media LinkedIn Avatar 126

Sprout Social

DECEMBER 17, 2024

Any dips could indicate a need to step up your social media marketing strategy for Threads. The good news is the analytics dashboard is accessible to all users, even if they dont have a creator or business account. Insights for the Threads mobile app started rolling out in October 2024.

Analytics 94

Analytics Metrics Patterns Report 94

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. Inform on company news and updates. This is by far the highest of any marketing channel available.

Newsletter 140

Newsletter How To Marketing Templates 140

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Plan for Slow News Days.

Content 234

Content Campaign Team Social Media 234

Buffer Social

MARCH 31, 2025

Your cover photo will look slightly different on mobile — Facebook shows your cover photo at 640 pixels wide by 360 pixels tall. Facebook Stories image size Because Facebook Stories take up the entire mobile screen, the recommended Facebook Story image size is 1080 x 1920 pixels.

Social Media 131

Social Media LinkedIn YouTube Instagram 131