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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them.

10 rules of branding for your startup or small biz

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. I used to do this a lot more often before launching a startup !). Featured articles JD Lasica Social marketing Startup

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Danish Startup ‘Podio’ Keeps Store in San Francisco [interview]

Mindjumpers

Tweet The Danish startup Podio – often referred to as ‘Facebook for the workplace’ – has crossed the borders of Denmark. The official launch of Podio happened a bit differently by the company setting up a Podio store in San Francisco. Meet up in New York City.

Free Tools for Startups to Boost Social Media Presence

Webbiquity SMM

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Many are bootstrapped, and even if they have seed funding, the pressure is on to meet their target goals as quickly as possible.

The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc.

How Much is a PR Professional Worth to a Startup?

Adam Sherk

Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. Eduardo is CFO and owns 30% of the company. Dustin is vice president and head of programming and his 5% of the company will come from my end.

Meet the Chinese Groupon: GaoPeng.com

Idaconcpts

Chinese social startups are thriving. The site is funded by Groupon, the Tencent Collaboraton Fund (a unit of the China-based Internet company Tencent ) and China-based investment firm Yunfeng Capital. If you look for a Chinese version of Facebook, you will find Renren.com.

Harambe Live: Secrets to blowing up your company’s social channels

Socialmedia.biz

Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event. Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event. Essential viral marketing tools.

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. However, there is that one person in the meeting who wants to talk detailed tactics? Want to leverage social media, digital marketing and branding to grow your business?

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next.

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Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. However, there is that one person in the meeting who wants to talk detailed tactics? Want to leverage social media, digital marketing and branding to grow your business?

How to Boost Your Digital Marketing Productivity

Razor Social

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts.

5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. But first, let’s define the term real-time marketing. What is Real-Time Marketing?

My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

— RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. As a content marketer, the knowledge I bring to the table is what my clients want from me.

Should Your Marketing Strategy Include PR?

Convince & Convert

For some very young companies, it can be a waste of money. For others, it can be the move that makes the company happen. Your company and product have a name, a brand identity, and a target market. If you’re a startup, you have a viable product and are at least in beta.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

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A Little Bit About Tungle.me | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking A Little Bit About Tungle.me For those not in a Microsoft Exchange environment or that wants to schedule meetings with others outside of their office, Tungle.me

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

by Adam Sherk on January 26, 2010 So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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10 Best Marketing Books Written By Marketers

Kikolani

Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. 1 Marketing Professors in the world by @SMMmagazine.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. What would you love to see stricken from marketing speak forever?

Convergence of Content Marketing and Social Media Is Here

Convince & Convert

Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

With access to a bountiful supply of new and tested collaboration tools and services, there certainly are no excuses for fouling up on managing your online marketing campaigns. The post Robust Collaboration Tools to Empower the Modern Social Media Marketing Team appeared first on SocialFish.

Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. Could another company take over the code base if required? Content Marketin

Pinterest’s List of Imitators – Part 2

Idaconcpts

However, this has not deterred other startups from trying to create a Pinterest-like formula that will work mainly with the male audience. It was only a matter of time that somebody would fill that gap: meet Snatchly, the online board for porn.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

News from Other Blogs

The Marketing Blog

Measuring Social Media Read/Listen here Fake Steve Jobs meeting Guy Kawaski? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

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Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

How often have you heard someone (usually in marketing) say this in a meeting? Most people know Shopify as the company that just reported a 93% year on year growth. digital marketing. digital marketing agency. digital marketing blog. marketing.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions.

Joomla 101

Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Being called the TED of Travel, Skift Forum Europe is the first conference focused on top marketers, strategists, and technologists in the travel industry. Brand Marketing

Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Being called the TED of Travel, Skift Global Forum is the first conference focused on top marketers, strategists, and technologists in the travel industry.

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Fortune 100 Need to Get More Creative with Twitter by Adam Sherk on November 17, 2009 While many companies now have some form of presence on Twitter, how well are they utilizing it?

Tracking, Personalization And Screams Of Privacy

Twist Image

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. It's too bad, because this moment in history could well the one where marketing finally delivers on its promise of being relevant, personal and near-individualized. marketer.

Why Lean Principles Can Yield Remarkable Content Marketing Results

Writtent Blog

What do manufacturing best practices have in common with content marketing? While cutting back on your time spent creating content is likely to lead to a drop in quality, analyzing your marketing processes to eliminate waste and increase efficiency could have exactly the opposite effect.

The Pride And Prejudice Of Shopify

Twist Image

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. My first thought was to decline the meeting because I didn't want to break this individual's heart and and stomp on their dreams. The market already had leaders (think Rolling Stone , Spin , Circus , etc.). I remember going back to check out his website after our meeting, and still shaking my head. digital marketing.