Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Now, the calls are coming through online, via the social phone.”. Marketing & PR. And every company wants to claim innovation, right? Customer Service.

Company 143

Company Conversation Radian6 Social Graph 143

BeingOptimist

AUGUST 16, 2022

The importance of human resources as a key factor in the company’s competitiveness implies the improvement and development of the personnel management function. This indicates the need for the formation of a digital HR system of the company based on the application of modern HR solution software.

Software 52

Software Jive Telligent System 52

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause. I recently had a baby.

Analysis 88

Analysis Twitter Meme Hashtag 88

Twist Image

MARCH 7, 2013

The idea that you would not explore other people's pages, but simply have their information, updates and content come to you - on your own profile page - seemed like a stupid idea. You are able to like, follow, comment and interact with more information than ever before. Who is laughing now? Is the newsfeed perfect? Nothing is.

Social Graph 103

Social Graph Facebook RSS Feed 103

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. Questions around authenticity and trust have long accompanied influence marketing and will continue to.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Laurel Papworth

MAY 15, 2018

Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . Data/profile for every company (60 million SME and up).

Research 45

Research LinkedIn Data Social Graph 45

Twist Image

JULY 16, 2011

When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc. the most common response is the ability to segment the social graph (Google + calls them, "circles"). anti-social network.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Twist Image

MAY 29, 2012

If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), we wind up in one place: Facebook is a media company. canadian marketing association. media company. online social network.

Facebook 108

Facebook iPad Social Graph Apple 108

Twist Image

FEBRUARY 4, 2013

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. It's not that brands and marketers are squandering this opportunity. digital marketing. media company.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Convince & Convert

JUNE 15, 2012

It brought the science of information retrieval and document citation into the world of web search, and leveraged an existing class of assets (links) that was free from manipulative intent. In many ways this exercise is not unlike what Klout and other “influence” companies are trying to construct).

Google 126

Google Content Construction Social Graph 126

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. 82% in the U.K.

Social Media 47

Social Media Facebook Marketing CPM 47

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Proactive Report

JULY 28, 2011

It’s not so much about technology as much as it is about the democratization of information and the equalization of societal influence. And companies that have embraced a culture and philosophy of co-creation are realizing that this gives them a competitive edge. “ It’s not enough to be present on social networks.

Social Media 89

Social Media Jive Strategy Social Graph 89

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need. Best of all? Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

OCTOBER 23, 2013

Note: Here at Convince & Convert , we published a very interesting case study of a cosmetics company release their new collection in tiny burst via SnapChat. Facebook believes – and is very much on-record as stating – that we WANT to share all of this information. Fascinating approach.).

Facebook 141

Facebook Social Networking Social Graph MySpace 141

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. But what are we doing with this information? On average these companies grew 18% in a year when most businesses were struggling to maintain revenues.

Social Graph 99

Social Graph Skills Flickr Data 99

Proactive Report

JUNE 4, 2014

Prior to social media, traditional market research was the only way to find any of this information. But traditional market research is expensive and time-consuming. Facebook knows more about us than any survey company could ever find out. See what your competitors are doing in the space.

Social Graph 49

Social Graph Survey Research Social Media 49

Twist Image

JANUARY 17, 2012

Imagine doing a search for "great cafes in Montreal" and now being able to actually see recommendations from your social network and maybe even more real-time information like who is hanging out where. This new social integration means a whole lot for businesses. digital marketing. online social networking.

Picasa 102

Picasa Google Facebook Social Graph 102

Proactive Report

JANUARY 5, 2011

In Chapter Four, Markets are Conversations , Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best conversationalists. Have you become your company’s best conversationalist? How do you find the stories that the market really wants to hear?

Social Media 76

Social Media Social Graph Survey Conversation 76

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Twist Image

JUNE 22, 2013

It re-imagines the British trying to catch Revere using only his social graph. This Is What Happens When Publishers Invest In Long Stories - Fast Company. "The magazine Fast Company has been experimenting with something one of their writers calls a ''slow live blog.'' Basically, they charge what the market will bear.

Apple 87

Apple Metadata Social Graph YouTube 87

Twist Image

MAY 17, 2012

So, while Facebook cumulatively is massive, it's really millions of very little connections that are primarily there to share personal and social information. The role of the advertiser is to make that little box of advertising as compelling to the user as the social content that they're really there for. It's doubtful.

Facebook 107

Facebook Automotive Press Release Banking 107

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. It could pinpoint new markets and uncover R&D insights.

Mobile 111

Mobile Reputation Social Graph Skills 111

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. 82% in the U.K.

Social Media 28

Social Media Facebook Marketing CPM 28

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130

Education Class Groups Groups 130

Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

NOVEMBER 1, 2011

But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. That every year, you would double the size of your social graph, depending on what you were sharing.

Klout 122

Klout Social Capital Influencer Social Graph 122

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? I think that fewer companies are as successful in the Web 2.0 And now everyone cheers ] Lacy : A lot of web companies have a hard time scaling internationally. Zuckerberg : Let’s talk about what we do at the company. and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 135

Social CRM Influencer Klout Social Media 135

The Way of the Web

AUGUST 12, 2010

But the men’s market trumps that with FHM down 18.1%, Nuts down 22%,Zoo down 27.9%, and Loaded down 26.3%. That market fall is only matched by the decline in TV mags. The internet – free, accessible content which matches many of the print markets –including digital editions of the same titles. magazine, which dropped 20.2%

iPad 29

iPad Yahoo Flipboard Social Graph 29