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How to Use UTM Parameters to Track Social Media Success

Hootsuite

This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Sample code: utm_source=facebook. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Sample code: utm_medium=paid_social. Campaign source.

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6 Powerful Psychological Biases and How They Influencer Human Behavior Online

Buffer Social

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. One really good example of a company leveraging this was Apple.

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57 Social Media Policy Examples and Resources

Dave Fleet

Policy on Staff Use of Social Media. Use of social networking, microblogs and other third party websites. Social Media Guidelines. Social Media Policy. Social Computing Guidelines. Social Media Guidelines. Social Media Policy Procedures and Social Network Policy Procedures.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Partner with creators and influencers.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

Nowadays, consumers trust people more than they trust brands, so encouraging your customers to take photos and post them on multiple social networks can turn into the many faces of your brand. . Run a Social Media Contest to Collect Content. Embrace Influencer Marketing and Content Creators .

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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.