article thumbnail

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Evaluating the actual influence of Instagram profiles is notoriously difficult.

article thumbnail

Majority of Arab Youth Express Concerns About the Impact of Social Media Addiction on Mental Well-being

Bill Hartzer

Interestingly, a majority of Arab youth (92%) believe that major tech companies like Meta, Apple, Netflix, and Google wield too much power. Similarly, an overwhelming majority (92%) feel that social media companies should do more to combat disinformation on their platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129
article thumbnail

Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52
article thumbnail

Show Your Social Media Team How Their Work Impacts Sales

Oktopost

And Oktopost has a new tool for that: Influenced Opportunity reporting. Now you can track how sales opportunities are being influenced by your social content, right from within your Oktopost account. Oktopost’s Influenced Opportunity Report. How to set it up.

Team 126
article thumbnail

Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Are you a all-natural, gluten free granola bar company? Just be a real person–this will get you farther than you think in the influencer space.

article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. For the right brand, with just the right tone (be careful here), TikTok could be a win.

CPM 175