Social Media Strategies Summit

FEBRUARY 11, 2021

Would you like to have your content available to older people who may not be on social media, or those who may not be able to read? If you’re familiar with the concept of Stories on social, then you’ll understand micro-casting. Record Your First Sample Episode. Welcome to the world of micro-casting. What is Micro-Casting?

Sample 147

Sample Samples Hosting Instagram 147

Later

SEPTEMBER 18, 2020

If you’re struggling to come up with new and fresh social media content ideas, don’t panic — there are a number of ways you can refresh your posts. In this blog post, we’re sharing 25 social media content ideas to help level up your strategy. 25 Social Media Content Ideas to Level Up Your Strategy.

Social Media 97

Social Media Strategy Content UGC 97

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. These build a following quickly. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients. At the core of Instagram Stories’ 1.7

Instagram 183

Instagram Brands Marketing Geotagging 183

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? The simplest way to drive engagement on social media is by directly asking for it.

Engagement 56

Engagement Social Media Brands UGC 56

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. This is excellent, as too often social media isn’t supported in three dimensions. Visit Feeding America for more information.

Case Study 121

Case Study Social Media Study Banking 121

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation.

Engagement 226

Engagement Sample Samples Upcoming 226

Hootsuite

MARCH 18, 2021

To run this informal experiment, Hootsuite’s social media team carried out its Instagram strategy as planned, which includes posting Reels, single-image and carousel posts , and IGTV videos. In every case, our Reels were published to the Reels tab and feed. All Reels published to the feed. Methodology Overview.

Engagement 136

Engagement Instagram HootSuite Hashtag 136

The Realtime Report

JUNE 6, 2014

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Email and search engines, once popular, remain as a last resort for content discovery.

Social Networking 181

Social Networking Tumblr Brands Content 181

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. increase your fan base on your company Facebook page.

Types 317

Types Facebook Notification Survey 317

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment.

comScore 277

comScore Study Facebook Statistics 277

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Make sure you have a sampling of different levels throughout the organization (i.e., not just senior leaders).

Brands 130

Brands How To Authentication Exercises 130

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Hootsuite

MAY 18, 2021

Instagram’s algorithm is likely to position posts with the most likes and comments near the top of your followers’ feeds, so for the best chance of growing your audience, give your existing audience what they want! Two amazing sweaters (shout out to Fashion Brand Company and OkayOk !), Which is… longer captions! Methodology.

Engagement 142

Engagement Instagram HootSuite Apple 142

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Hootsuite

FEBRUARY 10, 2021

As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. From here, select Instagram Stories or Facebook Feed to access Messenger Stories. The car company launched its virtual assistant with a Facebook ad campaign.

Examples 145

Examples Facebook How To Instant Messaging 145

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Hootsuite

AUGUST 11, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. What is brand awareness? Build a recognizable brand.

Brands 120

Brands HootSuite Film Instagram 120

The Realtime Report

AUGUST 29, 2012

” The report lays out the method behind Ben & Jerry’s engagement with audiences across its social media platforms, leading with more than 4 million fans on Facebook. The brand’s secret for getting so social? .’ It is something they fully embrace and reap many benefits from.” A key ingredient?

Sample 180

Sample Samples Case Study Hotels 180

Hootsuite

SEPTEMBER 27, 2023

In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. Can you monetize YouTube Shorts?

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. When we take to Google or social media, we already have questions in our head (think “How do I do __?” ”) and such headlines feed into our curiosity. Think about it.

Content 140

Content Case Study Sample Samples 140

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. Social media ( Sprout Social ).

Marketing 125

Marketing How To Software Team 125

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warpspeed success. So, is it time for your company to start TikTok marketing? important; }.

Brands 145

Brands Meme Hashtag Remix 145

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Buffer Social

JUNE 13, 2019

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Especially at scale, there is an art to noticing the trends as social media moves. Here are some examples of memes in the Instagram feeds of top brands.

Meme 75

Meme Instagram Feed Feedly 75

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. So how do you, specifically, get more leads using social media?

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. For example, Sprout Social identifies conversations and key terms illustrating how your audience feels about you. Avoid and prevent social media crises before they take off Monitoring involves a lot of sifting through noise.

Reputation 97

Reputation Sentiment Analysis Notification 97

Proactive Report

DECEMBER 18, 2009

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Hootsuite

FEBRUARY 17, 2022

Pinterest is a perfect hybrid of social media and window shopping. Unlike other social media platforms, Pinterest allows you to make sales directly on the platform — you don’t have to send potential customers anywhere else. Pinterest has made a sample spreadsheet available here. It’s self-contained. Get Started.

How To 111

How To Metadata HootSuite Retail 111

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. Take Milani Cosmetics’s Instagram feed, for example.

Instagram 52

Instagram UGC Apparel Hashtag 52

Proactive Report

SEPTEMBER 15, 2010

Intel debuted their social media newsroom last month after eight months of development. It has all the features one would expect in a social news hub: commenting. SMR (social media releases). by using share widgets, offering short pre-made tweet samples w/short URLs, etc. Social media ia a moving target.

Social News 67

Social News News Social Media Widget 67

Keyhole.co

OCTOBER 23, 2023

Improve email, on-site, and social media content by analyzing feedback from Facebook users. billion people use Facebook monthly, and around 59% of people say they turn to social media when they want shopping inspiration. hours on social media each day. If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52