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How Digital is Transforming Financial Technology

Oktopost

How Globalization Prompted FinTech Companies to Adapt Digitally? Financial services were historically dependent on conferences and events as the main source for strategic marketing, meaning their marketing budget for these resources were fairly big. To put it simply, events and conferences have been replaced by data.

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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Events (e.g., Social Events (e.g.,

Review 152
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The Benefits of Offline Marketing

Kikolani

These may be potential partners, customers, or even future employees of your company. Especially if you are targeting a local customer base, brochures can come in handy when you are at a local event or when you are meeting with a local business partner. Effective Online Marketing with Forums and Message Boards.

Marketing 154
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How Brands & Marketers Should Navigate the 2020 Election

Likeable

Companies used to pause ads whenever a catastrophe happened. Even far smaller events prompted pauses for some of our brands. Before the web got social, the anonymity problem had already exploded and email, message boards, and websites spread plenty of misinformation. Indonesian Tsunami? All major pauses.

Brands 127
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? You need a plan for what do in the event of an unforeseen crisis, and you’ll need to staff your embassies with people who understand the local customs of the social networks you decide to settle in.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Advocate Health Care: Christine Priester/Christine Bon : Glad you asked this question. Our patients also blog and are the subject of many stories on our brand journalism site ahchealthenews.com View some of them here.