Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

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How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. You are preparing for your big event and really want to ensure it is a huge success. Success strategies for pre, during and post event success.

[Cool Tools] Think differently about event sponsorship

SocialFish

Introducing Eventr.io , the event & sponsorship marketplace. They are part of a larger group of tradeshow and event consultants, association management experts and event tech companies, and they are eager to change your perception about how the event ecosystem can work.

VIRTUAL EVENTS SURVEY – last chance to participate!

SocialFish

The learning & development experts at Tagoras have launched a new round of their popular research on virtual events. Our aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every company, every organization, every person, needs to do a better job telling their story. and make the company itself the character. The company itself?

Relevancy on Social Media: How Current Events Improve Support

SocialFish

Writing about current events and the economy is almost always tricky. There are a couple ways to use current events to improve readership and support for your social media. If you’re thoughtful, yet quick, current events can be an effective way to promote your brand or business.

Personalities, Policies & Problems: Companies and Employees 2.0

Dave Fleet

This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Problems: Companies and Employees 2.0. Tags: events sxsw

5 Facebook Page Tips for Event Planners and Conference Organisers

Laurel Papworth

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? This lecture (series) is for EventProfs: Work for NonProfit, Gov, Business as a marketing event coordinator or similar. Work for a Conference or Event Management Company organising conferences. Social Media Professional managing Pages for clients with events and festivals etc.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Markets churn and new companies come and go on a seemingly daily basis.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

You can use hashtags to monitor charity and non-profit news, find new people to connect to and participate in related events without ever leaving your office. From social media campaigns aimed at ending hunger, to events for breast cancer awareness, this covers it all.

Hosting Influencer Events: The Dos and Don’ts

Pixlee

What is an influencer event? Well, this trending strategy is an influencer event. . An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. Don’t forget your event hashtag.

Top 10 social media conferences and events in 2018

Socialmedia.biz

Marketing leaders from companies such as Nike and Google will lead discussions about different strategic solutions. There will be multiple Masters Training Workshops, track sessions and other events.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Markets churn and new companies come and go on a seemingly daily basis.

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right. Your experience level and it’s fit with the event.

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

Why You Should Plan A Multi-Channel Event

Small Business Mavericks

Michael Powers of Marketo recently wrote about planning a multi-channel event the right way , and he has some good points: Start early — it takes time to get approvals and gives you room for flexibility when the situation calls for it. After-event communication — this is not just for followup with contacts because the feedback from the team is important for future planning. That kind of multichannel format is going to cost the company too much in the future.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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For Social Success: Think As A Media Company

Mindjumpers

Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. A lot of brands know that they need to create conversations with their audience, but don’t know which conversations.

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. . How B2B Companies Can Leverage Experiential Marketing.

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3 Tricks for Maximizing Event ROI with Employee Advocacy

Oktopost

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […]. Employee Advocacy Marketing Strategy Social Media Strategy

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. This strategy helped me survive 13 major layoffs at one company alone. Start researching your audience long before the day of the event.

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. This strategy helped me survive 13 major layoffs at one company alone. Start researching your audience long before the day of the event.

What’s Next for Social Media and Events?

SocialFish

Woe to the networked nonprofit or association who only thinks of events in terms of their end of year fundraising gala or annual conference! With events, planned or otherwise, what kinds of best social media practices should nonprofits be using today?

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing.

I Attended a Networking Event…Now What?

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Attended a Networking Event…Now What? So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Write on the back of each business card , noting the date and event where you met the person. Seek out previous contacts at future networking events.

Proud Sponsors of DPiP May 2014 event

The Way of the Web

I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event. Blog Events digital people in peterborough dpip events

Harambe Live: Secrets to blowing up your company’s social channels

Socialmedia.biz

Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event. Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event.

How One Company is Measuring What Really Matters

Convince & Convert

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall.

The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. How to share on social before the event.

2020's trends in market research that companies should pay attention to

Audiense

Audiense participated with a stand in this edition, bringing new impressions, contacts and ideas for the company and for our customers.

Two Event Marketing Stats To Note

Small Business Mavericks

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. And events will be among the things that businesses promote through social media. Once you have permission to send e-mail promotions, you can push your events, products, services, and seek feedback all you want.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Image via Unsplash.

How to Build the Perfect LinkedIn Company Page

Sprout Social

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. Below we’ve broken down the anatomy of the perfect LinkedIn company page whether you’re looking to optimize your current profile or start from scratch. Event coverage.

LinkedIn Launches Status Updates For Companies

Mindjumpers

Tweet LinkedIn recently announced a new feature called ‘Company Status Updates’, which allows companies to share recent happenings like breaking news about the company, employee moves and relevant job openings or latest on their products and services. What’s new for companies?

7 Ways To Use VR At Your Next Team Building Event

agora pulse

At the forefront of this innovative new approach are companies that specialise in both the design of the programs and the cost-effective rental of them along with all the necessary equipment to make them work.

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