The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •

Trending Sources

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

[Cool Tools] Think differently about event sponsorship

SocialFish

Introducing Eventr.io , the event & sponsorship marketplace. They are part of a larger group of tradeshow and event consultants, association management experts and event tech companies, and they are eager to change your perception about how the event ecosystem can work.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Markets churn and new companies come and go on a seemingly daily basis.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. Blogging is a great platform to showcase thought-leadership content and exciting events, highlight customer success stories, and more. Every company and audience is unique.

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Crisis Coverage: How Should Companies Handle Social Media?

Unspoken

Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. Companies should train their social media staff to respond quickly to a crisis.

The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. How to share on social before the event.

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

LinkedIn Launches Status Updates For Companies

Mindjumpers

Tweet LinkedIn recently announced a new feature called ‘Company Status Updates’, which allows companies to share recent happenings like breaking news about the company, employee moves and relevant job openings or latest on their products and services. What’s new for companies?

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Image via Unsplash.

Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Though email is a critical and preferred communications tool for most companies, we’re still drowning in too many emails.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

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Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

Companies need to have procedures for terminating employees who manage company social media accounts. . I don’t imagine most companies have a contingency plan for social media accounts when terminating the social media manager.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

How One Company is Measuring What Really Matters

Convince & Convert

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall.

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Social Media for Training Departments in Companies

Laurel Papworth

Training for Corporates is changing… Corporate Education Event Online Communities social media social networks Australia corporate training Course Facebook online Training Twitter workshopI was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media. View more presentations from Laurel Papworth. The diagrams I used are on Flickr.

How Companies May Pay You to Use Facebook

Ari Herzog

Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. Please continue reading How Companies May Pay You to Use Facebook and leave a comment if inspired.

For Social Success: Think As A Media Company

Mindjumpers

Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. A lot of brands know that they need to create conversations with their audience, but don’t know which conversations.

Engage With Your LinkedIn Company Page Network From the Smart Inbox

Sprout Social

This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. To begin managing comments on your Company Page posts, simply select the new LinkedIn® Comments filter in the Smart Inbox.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Six companies I admire in social media

Jeff Esposito

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. Despite knowing that the food is awful for me, there is something that I crave about the company.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right. Your experience level and it’s fit with the event.

How to Create Awesome Content From Your Next Event Experience

ProBlogger

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. The most effective company blogs discuss their audience’s pain points.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. Do you want to know even more tips about how to best use social media as a social good company?

We’re Revolutionizing the Social Analytics Space. Again.

Simply Measured

Company News News & Events Social MediaFor years, marketers have been challenged to show return from their social media programs and data.

8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. Make sure to check with the venue, location or event coordinators ahead of time so when you show up there are no surprises.

Why Growing a ‘Teaching Company’ Improves Your Bottom Line

Convince & Convert

The educational system includes required reading on everything from marketing psychology to content to social, one-on-one discussion sessions, and weekly team member-led group discussions on various current events. The Art of Learning.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides.

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What’s Next for Social Media and Events?

SocialFish

Woe to the networked nonprofit or association who only thinks of events in terms of their end of year fundraising gala or annual conference! With events, planned or otherwise, what kinds of best social media practices should nonprofits be using today?

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. While it is a decent way of getting the raw facts out there about upcoming events, it’s not a good way of drumming up excitement, driving likes, or getting your event information shared. Now, take a look at this electrical service company’s Facebook post.

What The New Simply Measured Means for Social Marketers

Simply Measured

Company News News & Events Social MediaWhen I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little out of place.