Hootsuite

AUGUST 24, 2023

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. So while you’ll need to create organic carousels with PDFs, go ahead and prep those image-based carousel ads! Optimize your Company Page for discovery and engagement first. What’s a LinkedIn carousel?

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Firebelly

FEBRUARY 23, 2012

He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. How should organizations overcome their fear of transparency?

ROI 244

ROI Engagement Training Exercises 244

Your Escape From 9 to 5

JULY 1, 2022

Most brands would have noticed their organic Facebook reach has started to decline. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013. Reasons for Facebook’s Organic Reach Decline. The news feed may vary based on the device the user is on – Mobile, Laptop or Tablet. Wrapping it up.

Organization 40

Organization How To Feed Feedly 40

Sherrilynne Starkie

DECEMBER 27, 2020

Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent.

Video 307

Video Content Statistics YouTube 307

The Realtime Report

JANUARY 17, 2022

With everything in place, you should be able to see a boost in your search rankings, which means more organic traffic and leads. Focus On Mobile Advertising. Mobile usage is now more popular than ever and as a B2B company, it’s in your best interests to focus on mobile marketing. Put Money in Advertising.

B2B 113

B2B Strategy Marketing Mobile 113

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. And any content-marketing organization must answer the critical question: Does it work? People were on the move.

Mobile 100

Mobile Metrics ROI Press Release 100

Oktopost

APRIL 20, 2021

This shift means user engagement has become the linchpin to success in traffic and search ranking. Let’s take a closer look at what user engagement really is, why it’s supplanting SEO, and how you can measure and increase it. What is User Engagement? Engagement is always intentional. Source: [link].

SEO 62

SEO Engagement Real Estate Metrics 62

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 78

Organization Content How To Marketing 78

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Measure impact.

LinkedIn 140

LinkedIn HootSuite Skills News 140

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

NOVEMBER 21, 2019

That almost everyone is publishing video—whether organic or paid—on Instagram, and the pressure is on to make incredible video that rises above the noise. But if your boss just declined your request for company-funded improv comedy classes again, our Instagram Live how-to guide is full of handy tips. Start with the most engaging clip.

Instagram 145

Instagram Video Engagement Content 145

Buffer Social

DECEMBER 20, 2022

And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. As a D2C mobile app, we’ve seen that the best way to acquire users is when they’re already on their phones and therefore have the highest intent. (For

Organization 80

Organization Strategy Film Metrics 80

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!).

Small Business 206

Small Business Compete Mobile Tools 206

Social Media Strategies Summit

JANUARY 5, 2023

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. UGC is typically defined as content created organically by a company’s customers or followers that the brand shares via its accounts. Image source. 3% want a demo or sales call.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. The visualization helps strategists find hidden patterns, trends and correlations.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Here are some of the most important ways mobile apps can fuel business growth.

Mobile 60

Mobile Collaboration Small Business Startup 60

Hootsuite

MAY 13, 2020

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? This is a place for discussion, weird memes, rallying around common causes, learning about your product, getting access to exclusive knowledge, or falling in love with someone else who loves a company as much as you do. Or don’t.

Groups 144

Groups Groups Engagement Facebook 144

Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 It creates a sense of community and shows that the company values its employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101

The Realtime Report

MARCH 24, 2022

Numerous technologies have hit the market to help businesses engage with clients. Some of the critical features of CPaaS that organizations can leverage in customer support include: Seamless Integration. Below is how businesses can benefit from CPaaS to improve customer engagement: Supports omnichannel capability. Global reach.

Strategy 91

Strategy SMS Privacy Embedding 91

Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 138

Mobile Wireless Retail URL 138

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). And 54% of buyers will stop interacting with companies that have broken their trust, showing just how essential it is to invest in content that can generate credibility.

Content 221

Content Marketing Loyalty Collaboration 221

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. Kik, a cross-platform mobile messaging app.

Platform 271

Platform Social Media Influencer Trends 271

Unmetric

SEPTEMBER 26, 2016

Even though most of us witnessed the key moments that led up to smartphones becoming commonplace (like the time everyone got their first mobile phones that could withstand even kryptonite), it is very hard to think of a time when IM wasn’t a thing. Samsung Mobile Philippines had the most Fans. Samsung Mobile. Promoted/Organic.

Engagement 60

Engagement Social Media Brands Mobile 60

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). This is referred to as your organic content strategy, or SEO. No problem, right? The benefit, though, is immediate results.

SEO 239

SEO Strategy Tips Marketing 239

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. At the heart of engagement is personalization fueled by layers of user data.

Loyalty 60

Loyalty Company Engagement Data 60

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

Mobile 60

Mobile API SEO Google 60

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

Buffer Social

JANUARY 24, 2024

Think of it as a treasure trove of ideas and inspiration, neatly organized for easy access whenever you hit a creative block. A swipe file is more than just a collection of ideas; it's a roadmap to creating compelling and engaging content that connects with your audience. The benefits of having a swipe file are endless.

Social Media 99

Social Media Repository Curation How To 99

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 60

Organization Content Marketing Template 60

Hootsuite

SEPTEMBER 24, 2019

It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand. and a phone since many of Instagram’s features are only available on mobile. Does this goal matter to you and your company right now? Engage your viewers. How to go live on Instagram in 3 easy steps.

Instagram 111

Instagram Engagement How To Hosting 111

Oktopost

APRIL 30, 2020

When you create a LinkedIn Event you become that event’s organizer. This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. Why Use LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. It involves a hefty strategy of great content and consistency. Use the Sprout Queue.

Facebook 121

Facebook How To Publishing Analytics 121

Keyhole.co

JANUARY 21, 2024

You can become more visible and recognizable in the crowd of other companies by showcasing your unique values and offers on Twitter. But when connecting and engaging with your Twitter audiences, you can cultivate meaningful experiences and develop an invisible emotional bond between your brand and your prospects and customers.

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 60

Organization Content Template Templates 60