Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. The Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%).

Engagement 139

Engagement Social Media Strategy Tools 139

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Using a mobile app or online service.

Engagement 90

Engagement How To Metrics Loyalty 90

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Engagement 194

Engagement Automotive Brands Paid Search 194

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 It creates a sense of community and shows that the company values its employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%).

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sherrilynne Starkie

DECEMBER 18, 2017

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. Lookalike audiences are based on the audience profiles described above.

Advertising 305

Advertising Facebook CPM CPC 305

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 60

Industry Real Estate Content Insurance 60

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Engage with prospective customers on social media. If you are a SaaS company, G2 is a great choice. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. Kik, a cross-platform mobile messaging app.

Platform 271

Platform Social Media Influencer Trends 271

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 142

Trends Social Media Instagram Influencer 142

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Mobile 60

Mobile Strategy Loyalty SMS 60

Unmetric

SEPTEMBER 26, 2016

Even though most of us witnessed the key moments that led up to smartphones becoming commonplace (like the time everyone got their first mobile phones that could withstand even kryptonite), it is very hard to think of a time when IM wasn’t a thing. Samsung Mobile Philippines had the most Fans. Samsung Mobile. million views.

Engagement 60

Engagement Social Media Brands Mobile 60

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter by industry? Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Best Times to Post on Twitter by Industry. Weekends had the lowest engagement for this industry.

Twitter 106

Twitter Tourism Travel Education 106

Oktopost

APRIL 26, 2024

Your competitors are already leveraging social media The legal industry is highly competitive, with an increasing number of firms leveraging employee advocacy to stand out from the competition. Mobile app Due to their busy schedules, social sharing when your lawyers are in the office simply may not be feasible.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Social media for financial services is a rapidly growing sector.

Platform 84

Platform Social Media Insurance Education 84

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

Hootsuite

OCTOBER 20, 2022

Retail industry trends are more than just blog post fodder. Retail businesses need to keep a finger on the pulse of their industry and market. of those purchases were made on a mobile device. How you engage customers next year won’t be the same as last year. These companies often fail due to a loss of relevancy.

Retail 104

Retail Trends Privacy FAQ 104

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. At the heart of engagement is personalization fueled by layers of user data.

Loyalty 60

Loyalty Company Engagement Data 60

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. To convert a passive employee into an active evangelist, companies must give their people: Permission to Post.

Badge 175

Badge Embedding Forums Mobile 175

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. But influencer marketing is not just for B2C.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

DECEMBER 10, 2020

Julie joins us with an impressive background within the user-generated content and mobile marketing industry. We asked her to share some thoughts on her journey to Pixlee and thoughts on the industry overall. There’s been such a positive vibe surrounding Pixlee in the industry. A Look-Back. Here In The Now.

UGC 80

UGC SMS Mobile Industry 80

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

Curation 52

Curation Social Media Strategy Content 52

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 2 Amazon Tells Employee Stories to Connect with Their Audience.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. trillion industry by 2025, and every network is vying for their piece of the pie.

YouTube 139

YouTube Trends Strategy Content 139

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

FEBRUARY 5, 2024

It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. You can use LinkedIn’s analytics to find out who is engaging with your ads and visiting your website. Lastly, remember to check how the banner looks on both mobile and desktop.

LinkedIn 52

LinkedIn How To Privacy URL 52

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Moreover, employee advocacy is another LinkedIn-specific component that you must monitor for employee-specific engagement and building progressive work culture. If you are the admin of your company or business page, you will be able to check its analytics.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Moreover, employee advocacy is another LinkedIn-specific component that you must monitor for employee-specific engagement and building progressive work culture. If you are the admin of your company or business page, you will be able to check its analytics.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Unmetric

JULY 2, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting. G2Crowd Rating: 4.2.

Analytics 112

Analytics LinkedIn Tools Analysis 112

BeingOptimist

MAY 17, 2023

In today’s competitive industry, it’s important to find effective ways to increase sales if you want to achieve long-term growth and success. You will learn how to use lead capture tools to enhance procedures, raise lead engagement, and increase revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Sprout Social

DECEMBER 15, 2023

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Audience engagement When you’re able to schedule content ahead of time and stick to a consistent plan, your audience engagement ends up increasing. Use the Sprout Queue.

Facebook 121

Facebook How To Publishing Analytics 121