Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Influencer 135

Influencer Instagram How To Fashion 135

Social Media Strategies Summit

JULY 14, 2022

I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. Give us an overview of your role and what it entails daily.

Education 205

Education Case Study Overview Upcoming 205

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Let’s imagine you have a company blog. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Bill Hartzer

OCTOBER 10, 2023

Interestingly, a majority of Arab youth (92%) believe that major tech companies like Meta, Apple, Netflix, and Google wield too much power. Similarly, an overwhelming majority (92%) feel that social media companies should do more to combat disinformation on their platforms.

Social Media 165

Social Media Survey Sample Samples 165

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. How Does Influencer Marketing Impact Email Subscribers?

Influencer 52

Influencer Marketing How To Collaboration 52

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 182

Education Influencer UGC Apparel 182

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Repository 88

Repository Marketing Data B2B 88

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

Influencer 100

Influencer Marketing Banking Guidelines 100

Webbiquity SMM

JUNE 7, 2018

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Here’s how you can do it: Start by Setting Up a Company Page. Check out the image below to see what an effective company page looks like. Influencer Marketing on Social Media.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Microinfluencers have a better success rate when promoting items from companies since they have fewer followers, making nearly all of them highly relevant target audiences.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 123

Social Media Survey Education Team 123

Buffer Social

DECEMBER 10, 2021

We instinctively use stories to understand the world around us and to influence each other. Through my work helping leaders from Fortune 500 companies and startups alike tell stories to transform behavior, build inclusive culture, and communicate new ideas, I know the impact that stories can have.

Influencer 67

Influencer Engagement Statistics Authentication 67

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Increasingly, the answer is to work with influencers and advocates.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186

Policies Education Social Media Marketing 186

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Going a step ahead, LEGO actively advocates for education and social change.

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

FEBRUARY 2, 2023

Whether you’re entertaining or educating, your social post should grab attention immediately to increase chances of engagement. Collaborations with other influencers and special guests. A crucial part of that is the hook, or the first two seconds of your content. TikTok, in particular, utilizes watch time and completion as benchmarks.

Engagement 91

Engagement Social Media How To Hashtag 91

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Laurel Papworth

OCTOBER 22, 2017

Are Health and Education doing a better job? They include but are not limited to, popular influencers, designated leaders, tribal groups and rites of passage/rituals. If you steal from a company you are not allowed to hold a Director position again, so, why not? Be More Like TEACHERS And LECTURERS in EDUCATION .

Education 58

Education Avatar Communities Startup 58

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Rather than scrolling through static product images and descriptions, Shoploop uses short (under 90 seconds) and entertaining videos to drive both product discovery and education. . How to Sell On Shoploop.

Influencer 56

Influencer Platform Video Brands 56

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. If your company is limited on resources, think outside of the box and focus on adding value in another way.

Social Media 112

Social Media Authentication Communities Campaign 112

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

APRIL 6, 2016

Add that to the fact that influencer marketing is constantly evolving, and marketers have a really stressful job on our hands. To ease my mind about staying up-to-date on influencer marketing news, there are a few very simple habits I’ve formed. I highly recommend making sure that one of your alerts is “influencer marketing.”

Influencer 60

Influencer Marketing Education Newsletter 60

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

Influencer 157

Influencer Klout How To Blogger 157

Convince & Convert

FEBRUARY 17, 2016

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy.

Influencer 60

Influencer Social Media Transportation Marketing 60

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. In This Episode.

Marketing 180

Marketing Hubspot Education Travel 180

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

MARCH 24, 2016

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The company has also pledged to plant one billion wildflowers to offer bees a “a nutritious and much-needed feast.” Burt’s Bees Loses the B’s, Literally.

Company 60

Company Education Newsletter Instagram 60

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . The answer is not hitting the lottery or getting purchased by Warren Buffett.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

FEBRUARY 24, 2022

If you don’t have access to a tool like Sprout or exact data points, try these workarounds: Quantify how many influencers you worked with. Mention follower growth: If you don’t remember how many followers your company had when you started, use the Wayback Machine to look at their followers on your start date. The takeaway?

Template 107

Template Templates Data Social Media 107