Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Bill Hartzer

MARCH 29, 2024

The curriculum was designed not just to educate but to empower, with each of the thirteen meticulously planned lessons offering a deep dive into the intricacies of online marketing, mobile short video production, and the nuanced skills required for proficient use of Adobe Premiere Pro.

Influencer 87

Influencer Skills Industry Conference 87

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 107

Influencer Marketing Collaboration ROI 107

Hootsuite

SEPTEMBER 7, 2022

Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. This article touches on the many advantages of using social media in education. Advantages of using social media in education. Generate leads.

Education 93

Education Social Media Tips HootSuite 93

Bill Hartzer

NOVEMBER 6, 2023

Of the respondents, it was discovered that a significant 30 percent of teens cited “social media influencers” as their primary source of inspiration, closely followed by “successful businesspeople,” also chosen by 30 percent of participants.

Influencer 95

Influencer Social Media Survey Construction 95

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Check out how the founder behind Waka Coffee uses Quora to educate potential buyers about coffeemaking. This effectively shortened the sales cycle and improved its customer acquisition process. Source: instagram.com 7.

Social Media 226

Social Media Tips Marketing UGC 226

Social Media Strategies Summit

MARCH 3, 2020

The Influencer Summit team had the change to talk with Joel Beckett, CEO of The Outloud Group , a Detroit-based influencer marketing agency, about the value of influencer marketing, the opportunity it presents for brands, and how brands should think about influencer marketing as a full-funnel strategy. Joel : For sure.

Influencer 130

Influencer Groups Groups Guidelines 130

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Influencer 172

Influencer Social Media Survey Policies 172

Sprout Social

JANUARY 6, 2022

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? What do influencers do? Digital creators vs influencers.

Influencer 127

Influencer Collaboration Project Meeting 127

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Influencer 135

Influencer Instagram How To Fashion 135

Bill Hartzer

APRIL 17, 2024

In a striking shift from traditional aspirations, UK children are now setting their sights on becoming social media influencers, ranking it among their top career choices. With Instagrammers able to start monetizing their online presence once they hit a few thousand followers, the allure of becoming an influencer is palpable.

Social Media 87

Social Media Influencer Study Survey 87

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! Or if you’re just looking for some great content to consume.

Influencer 113

Influencer Travel Fashion Blogger 113

The Social Media Incubator

JULY 15, 2014

Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Users may not realize they are being influenced. . photo courtesy: Getty Images. People engage with people, not brands. .

Influencer 166

Influencer Social Media ROI Study 166

Social Media Strategies Summit

JULY 14, 2022

A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I also sit on the board of a music education charity in the UK called The Voices Foundation , which is hugely rewarding. Give us an overview of your role and what it entails daily.

Education 205

Education Case Study Overview Upcoming 205

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience.

Influencer 168

Influencer Remix Marketing Meme 168

Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. Influencers Are Huge On TikTok. Many influencers are finding that TikTok is a great platform for them to grow their following and connect with new people. million views.

Influencer 96

Influencer Marketing Hashtag Campaign 96

Bill Hartzer

FEBRUARY 20, 2024

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. Potential Conflicts of Interest: Celebrities and influencers frequently endorse products or services as part of brand partnerships.

Study 95

Study Trends Banking Exercises 95

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 182

Education Influencer UGC Apparel 182

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. How Does Influencer Marketing Impact Email Subscribers?

Influencer 52

Influencer Marketing How To Collaboration 52

The Realtime Report

FEBRUARY 15, 2024

Understanding Edutainment The fusion of educational content with entertainment – known as ‘edutainment’ – is emerging as a strategy for enhancing audience engagement and retention. The right balance between educational value and entertainment appeal must be achieved; posts must be engaging without compromising on relevance.

SEO 103

SEO Trends Education Embedding 103

The Realtime Report

APRIL 26, 2019

How to Be a Personal Trainer and a Social Media Influencer. Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. The exciting thing about being a social media influencer is that literally anyone can do it. Partner with Other Influencers.

Influencer 79

Influencer Social Media How To Exercises 79

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. These pathways in the brain become our core beliefs, which influence the way we perceive the world. I’m not good at math.

Influencer 100

Influencer Patterns Comparison Sentiment 100

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

Influencer 100

Influencer Marketing Banking Guidelines 100

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Today’s social media pervasiveness gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007. Digital PR Skills.

Social Media 195

Social Media Skills Survey ROI 195

Bill Hartzer

OCTOBER 10, 2023

When asked which field they would prefer to achieve fame in, the highest percentage (13%) expressed a desire to be known as “social media influencers.” In contrast, social media influencers are viewed as less trustworthy, with 42% of respondents deeming them as “not trustworthy.”

Social Media 165

Social Media Survey Sample Samples 165

Social Media Today

FEBRUARY 2, 2022

Snapchat's added some interesting, educational AR experiences for Lunar New Year.

Influencer 148

Influencer Education Tools 148

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Convince & Convert

FEBRUARY 17, 2016

Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates. Influence Marketing is the Wild West, if all the cowboys had big social media followings. The Best Influence Marketing Education. highlight to tweet).

Influencer 60

Influencer Marketing Nielsen Case Study 60

The Realtime Report

JANUARY 31, 2023

IM Academy Students Focus on Cultivating Mindset and Mentorship at New MMX Academy IM Academy , a provider of online educational resources, launched five new academies in 2022, the most since the platform was established in 2013. The Academy’s educators offer sessions in Spanish and German in addition to English.

Education 103

Education Travel Energy Eventful 103