Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. However, this threat can become an opportunity if your company has a well-established internal mobility process. Another way to encourage social media team satisfaction is to make space for regular, candid conversations about potential career trajectories.

Survey 96

Survey Marketing Social Media Management Badge 96

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 130

Reputation Tools Brands How To 130

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. What CMOs should do: Actively push social initiatives beyond your own team.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

FEBRUARY 5, 2020

If you’re already sold on the value of listening, download this cheatsheet to build an org-wide listening strategy. . For sales teams, it pays to be on social media—literally. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Is sentiment trending up or down?

Tools 93

Tools Sentiment How To Team 93

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Keep in mind, campaign and post ideas may need approval before being sent to the creative team.

Template 134

Template Templates Social Media Tips 134

Hootsuite

SEPTEMBER 28, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

DECEMBER 7, 2021

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Cost per month: Individual – $89 Team – $189 Pro – $259 Advanced – $549 Enterprise – Starts at $833 Campaign – Custom 2. Cost per month: Individual – $79 Team – $149 Pro – $199 Enterprise – $399 4. The company also streams live on the platform.

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan. Are you going to acquire a company?

ROI 96

ROI Cost B2B Organization 96

Sprout Social

JANUARY 24, 2024

You can view metrics like positive sentiment and total engagement. Within Google Analytics, social teams can visualize web sessions attributed to specific social channels, providing a clear day-by-day breakdown. By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly.

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads.

Social Media 62

Social Media Strategy B2B Collaboration 62

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. This includes data about customer queries, behavior, engagement, sentiment, and interactions. Collaborate with your ecommerce team to decide on the best solution. Invite your team to Heydey using their names and email address.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. The goals you choose may vary from team to team. Time your launch.

Products 135

Products Social Media FAQ Sentiment 135

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Contrast this with Company B which starts the month with 10,000 followers and gains 100. For example, if Company A starts with 1000 followers and gains 100 followers in a month, they've achieved a growth rate of 10%.

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B that starts the month with 10,000 followers and gains 100.

Metrics 52

Metrics Analytics Analysis Hashtag 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JULY 28, 2020

And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. Phase one: Prepare to reopen your business.

Strategy 133

Strategy Retail Marketing How To 133

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. BK app download and registration required. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. In this case, Olive & June is a nail polish and accessories company.

Data 125

Data Survey How To Review 125

Keyhole.co

JULY 31, 2023

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Organize influencers into lists and share with your team. Download approved content with complete licensing rights. These companies typically have existing influencer relationships and access to industry-leading tools.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. And to crowdsource sentiment on your brand. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

Webbiquity SMM

FEBRUARY 11, 2016

You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Your team decided to make a site revamp. Horror #3: The Faulty Email.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Keyhole.co

SEPTEMBER 15, 2020

This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps. Download our Social Media Reporting Template. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

Template 112

Template Templates Report Social Media 112

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Download the template , dive into your LinkedIn analytics, and start implementing the insights shared.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. This can include the names of your company and products and generic terms and expressions common to your industry. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

agora pulse

JANUARY 3, 2020

million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% positive sentiment around the conversation. Assign responses to different team members to ensure a slick engagement business model. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Especially if the sentiment is positive, be sure to reply to these mentions! How to monitor Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 94

Social Media Focus Group Aggregator Research 94

Hootsuite

FEBRUARY 24, 2023

We recommend downloading your data from Social Studio soon to make migrating easier. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more. Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 7, 2022

Sentiment shows how people feel about your business. From here, you can click “Export” to download the information as a.csv file to use later for your social media report. Open your company page on LinkedIn and click Analytics from the top menu: LinkedIn Analytics is available to Page Admins only. Instagram Analytics.

Report 52

Report Social Media Metrics How To 52

Hootsuite

FEBRUARY 12, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. If your company is open to dialogue, your company is easier to trust. If you have to choose between a company with support and another without, which would you pick? Build trust in your brand.

Facebook 145

Facebook HootSuite Badge Survey 145

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Adam Sherk

JANUARY 21, 2010

There is a lot more data in the Cision study , so I recommend downloading it to get the whole story. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable.

Social Media 122

Social Media Press Release Microblogging Survey 122

Proactive Report

DECEMBER 2, 2013

You need to establish the value equation for your company or client and provide results that meet that framework. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Extract and share actionable insights with other teams. Proving Value. Value is subjective. Bounce rate.

ROI 69

ROI Case Study Health Care Insurance 69

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60